While playing PlayerUnknown’s Battlegrounds multiplayer survival shooter, PewDiePie (real name: Felix Kjellberg) said about an opponent who was firing at his friend: “What a f—ing n—–… sorry, but what the f—.” He then added, “I don’t mean that in a bad way.”
The latest controversy comes after Kjellberg in February lost his deals with Disney’s Maker Studios and YouTube in the wake of his ill-advised pranks to pay random strangers to spout anti-Semitic sentiments and after reports of his videos featuring Nazi imagery. PewDiePie’s channel has more than 57 million subscribers currently.
After reports circulated Sunday about PewDiePie’s uttering the n-word, Campo Santo co-founder Sean Vanaman, whose studio develops the game Firewatch, tweeted that the company plans to file DMCA takedown requests to try to remove all videos of Kjellberg playing his company’s titles.
Vanaman also tweeted, “I am sick of this child getting more and more chances to make money off of what we make” and that PewDiePie is “worse than a closeted racist: he’s a propagator of despicable garbage that does real damage to the culture around this industry.”
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PewDiePie has not yet responded to the latest controversy. [UPDATE, 9/12, 10 a.m. ET: PewDiePie posted a video apologizing for using the n-word.]
After the backlash in February over his anti-Semitic posts, PewDiePie issue an apology while also attacking the media for reporting on his attempts at humor out of context.
“I’m sorry for the words that I used, as I know they offended people. And I admit that the joke itself went too far,” Kjellberg said. “I do strongly believe that you can joke about anything, but I also believe that there’s a right way and not the best way to joke about things.”
In a tweet last week, Kjellberg joked, “Being independent from networks is rough. Now I only get a 80/20 revenue split with myself.”