×

Periscope Tweaks Paid Gifting, Introduces Bonuses to Boost Broadcaster Income

Twitter-owned Periscope really wants its broadcasters to embrace paid gifting. Going forward, Periscope won’t take a cut out of any earnings made with the company’s “Super Hearts” gifting program anymore, safe for a small administrative fee. And until the end of the year, Periscope is promising broadcasters who get tons of paid Super Hearts extra cash bonuses.

Periscope first introduced Super Hearts in June as a way for viewers to show their appreciation to broadcasters, and also get a little bit of extra attention. Super Heart gifters are automatically added to a live broadcast’s leaderboard, and some Super Hearts can be personalized with the gifter’s own photo. Super Hearts are bought with an in-app currency, and can cost roughly between $0.03 to $0.10.

Periscope Super Hearts

Broadcasters can accumulate the value of these super hearts, and cash them out as soon as they reach a one-time threshold of $120. Periscope used to split all earnings 70/30 with broadcasters, but now decided to send all of the money directly to broadcasters, save for a $1 administrative fee per monthly payment as well as any fees charged by app store operators.

Periscope is also sweetening the deal with extra bonuses over the next two months. The company is promising broadcasters who earn around $1000 worth of Super Hearts during either month a $100 bonus. Anyone who earns about $3000 worth of Super Hearts will get an additional $250 bonus.

Periscope has yet to release any actual data on the success of Super Hearts, but the company said Wednesday that it had been “overwhelmed by the love people have shared on Periscope” since the introduction of the program.

 

More Digital

  • soundcloud-logo

    SoundCloud Launches Tool to Distribute Music to Other Streaming Services

    SoundCloud today announced a new distribution tool that enables artists to distribute their music to other streaming services. The feature, currently in open beta the service’s Pro and Pro Unlimited platforms, means that artists can upload their music to SoundCloud competitors including Apple Music, Amazon Music, Spotify and Instagram. “Creators using the SoundCloud Premier distribution feature keep [...]

  • Alison Meyer - Whistle

    Whistle Taps Refinery29's Alison Meyer as VP of Marketing

    Whistle has hired Alison Meyer, previously with female-focused Refinery29, to head up brand-marketing solutions for the male-centric digital media player. As VP of marketing at New York-based Whistle, Meyer will lead partnership marketing for the company’s slate of original programming and branded content. She reports to Whistle president and COO Michael Cohen. Meyer’s appointment comes on [...]

  • Snapchat - NHL Highlights

    Snapchat Expands NHL Pact to Add Hockey Highlights, Curated Stories

    Snapchat is adding more action from the ice under a new multiyear deal with the National Hockey League. The NHL, in association with Disney Streaming Services, is delivering a new weekly highlights show on Snapchat recapping the top 10 plays of the previous week and will produce Curated Our Stories on the platform for select games [...]

  • Hulu Adds Another Interactive Ad: This

    Hulu Adds Another Interactive Ad: This One Lets You Get Offers Via Email

    Hulu lets its subscribers choose the show they want to see. Now the video-streaming service is increasingly letting users choose to respond to certain commercials right away. A commercial from Sleep Number, the manufacturer of the bed with an adjustable mattress, that has run on Hulu for the past several weeks allows viewers to request [...]

  • Amazon Prime

    Amazon Prime India Greenlights ‘Bandits’ Music Series

    Amazon Prime Video India has greenlit original series “Bandish Bandits.” The show is a musical created by Still and Still Media Collective. The series will follow an Indian classical musician bound by tradition and a pop star whose performance skills are greater than her talent. A bandish is a term used to describe a musical [...]

More From Our Brands

Access exclusive content