×
You will be redirected back to your article in seconds

Periscope Gets Into Paid Gifting With Super Hearts

Twitter-owned Periscope is giving viewers a new feature to show their appreciation for their favorite live streamers, and publishers another way to make some money: The company launched Super Hearts as its first paid virtual gift product Wednesday, and also opened up a new revenue sharing program for U.S.-based live streamers.

Periscope has always had hearts as a way for viewers to show broadcasters their support. Now, viewers can purchase so-called Super Hearts, which include sparkling animations, and in some cases also the gifter’s account image. Super Heart givers are automatically added to a leaderboard for any ongoing broadcast, incentivizing them to give more than others to stay on top.

At launch, Periscope is selling three types of Super Hearts, which can be bought with an app-specific currency. Super Hearts start at 33 coins each, and 1050 coins cost $0.99, with rebates for users who buy bigger coin packages.

Broadcasters can accumulate the value of their Super Hearts over time, and live streamers will be able to redeem them for cash as soon as their value reaches $175 as part of a new revenue sharing program the service calls the Super Broadcaster Program. This program is initially only open to U.S.-based live streamers, but will be brought to additional markets over time. Payments are subject to a cut from app store operators like Google and Apple, and Twitter is splitting all remaining revenue 70/30 with broadcasters.

Popular on Variety

Broadcasters can also decide that they don’t want any Super Hearts, and block the feature from their broadcasts — but Periscope clearly hopes that these paid virtual gifts will entice live streamers to go online more often, and interact more directly with their audience.

To that effect, the company is also exploring other ways to add more engagement, and possibly revenue, to live streaming. One idea on the table includes branded hearts, acknowledged Periscope Director of Software Engineering Sara Haider during a press briefing in San Francisco Tuesday: “We see the hearts as a canvas for a lot of different things.”

More Digital

  • PewDiePie aka Felix KjellbergFelix Kjellberg 'This

    PewDiePie Announces He's Taking a Break From YouTube in 2020

    The gamer behind YouTube’s most-watched channel, PewDiePie (real name Felix Kjellberg), announced in his latest Pew News video, posted Saturday, that he is planning to take a break from the platform next year. Towards the end of the video, which slams YouTube for its inability to effectively enforce its latest policy updates, Kjellberg says, “I [...]

  • Cenk Uygur

    Bernie Sanders Retracts Endorsement of Young Turks Founder Cenk Uygur After Backlash

    Bernie Sanders pulled his support for Cenk Uygur’s congressional bid, with the Vermont independent in part acknowledging that Sanders’ supporters were “frustrated” about the endorsement. Sanders, who’s running for the 2020 Democratic presidential nomination, cited Uygur’s announcement Friday that he would not be accepting any endorsements. In a statement, Sanders alluded to sexist and other [...]

  • Tana MongeauStreamy Awards, Arrivals, The Beverly

    Streamy Awards 2019: The Complete Winners List

    The 9th Annual Streamy Awards — honoring the best from YouTube and online video — were held Friday night in Beverly Hills. Tana Mongeau (pictured above) was named Creator of the Year and Rhett & Link’s “Good Mythical Morning” won Show of the Year in the two fan-voted Audience Choice categories. David Dobrik picked up [...]

  • NBC News - Quibi

    NBC News Digital Workers Form New Union

    A group of approximately 150 editorial workers who help produce some of NBC News digital content have formed a union, citing a desire to push their employer to work more seriously through such issues as equal pay and the recent handling of sensitive stories. Editorial employees of NBC News Digital won certification of their union [...]

  • Fox Nation Tests Holiday Programming

    Fox Nation Tests Holiday Programming

    The Fox Nation streaming-video service has long been touted as a new option for super-fans of the Fox News Channel. But some of the broadband hub’s new programming choices suggest adherents of “Fox & Friends” and Sean Hannity aren’t looking solely for chatter about politics and interviews with members of the Trump administration. Subscribers to [...]

  • Facebook

    FTC May Stop Facebook From Integrating Whatsapp, Instagram

    The Federal Trade Commission (FTC) is weighing whether it should seek an injunction against Facebook to prevent the social media giant from integrating services like Whatsapp, Messenger and Instagram with its core app, according to reports from the Wall Street Journal and the New York Times. Regulators fear that Facebook’s app integration plans could make [...]

More From Our Brands

Access exclusive content