×

‘PeopleTV’ Is New Name of Time Inc.’s Celeb and Entertainment Online Network

Publisher says over-the-top network has topped 100 million video views since September 2016 launch

A year after launching the People/Entertainment Weekly Network — PEN for short — Time Inc. has scrapped the name for a simpler moniker: PeopleTV.

The free, ad-supported online-video network carries short- and long-form programming covering celebrities, pop culture, lifestyle and human-interest stories. Since its September 2016 debut, the network has delivered more than 100 million views of its content and its apps have been downloaded more than 2 million times, according to Time Inc.

While the rebranding drops EW from the name, Time Inc. said Entertainment Weekly Studios “will continue to contribute significantly to PeopleTV programming.” The company said it made the switch to leverage People magazine’s “recognizable and iconic” brand (and there’s no argument it’s more identifiable than “PEN”).

Time Inc. this summer eliminated 300 jobs, as part of a broader restructuring and strategic shift toward video. That came after the company in April ended talks to sell itself to interested bidders.

Along with the PeopleTV name change, Time Inc. announced highlights of the OTT network’s 2017-18 programming lineup:

  • “Shelf Life”: Jill Adams, Oprah’s Book Club and special projects producer, hosts discussions on must-read books for the fall curated by People and Entertainment Weekly book editors, with interviews of authors Roz Chast, Ken Follett and Ruth Ware. (Premieres fall 2017; produced by PeopleTV)
  • “Family Portrait”: Docu-series about diverse families across the country, aiming to debunk the “typical American family” stereotype. (Premieres November 2017; produced by SoulPancake)
  • “Paws & Claws”: Series compiling all of the adorable, viral and buzzworthy animal stories of the week. (Premieres winter 2017; produced by PeopleTV)
  • “Entertainment Weekly: Hollywood True Crime”: Series digs up scandals from the showbiz world, promising never-before-told stories. (Premieres 2018; produced by Entertainment Weekly Studios)
  • “Sizing Up the Dress”: Reality series following soon-to-be-brides picking out their gowns at Chicago’s Haute & Co. Bridal Boutique, which specializes in plus-size dresses. (Premieres 2018; produced by Authentic Entertainment)

Returning shows include “Fan Forum Live: Survivor” season 2, hosted by Andrea Boehlke (premiering Sept. 27); “The Jess Cagle Interview,” hosted by the People editor-in-chief; “Dirty Laundry,” hosted by InStyle editor-in-chief Laura Brown; and “Entertainment Weekly Cast Reunions.” Time Inc. said “Entertainment Weekly Cast Reunions: Buffy the Vampire Slayer” is the network’s most-viewed episode to date.

Live events will continue to be part of the programming mix as well, and PeopleTV has set three-day coverage plans for this weekend’s 69th Primetime Emmy Awards.

That will start Friday with PeopleTV co-sponsoring Entertainment Weekly’s pre-Emmy party at the Sunset Tower Hotel. On Saturday, PeopleTV will be a presenting sponsor of the 11th Annual “Evening Before,” benefiting the Motion Picture & Television Fund. Then on Sunday, the network will air “People & Entertainment Weekly Emmys Red Carpet Live,” hosted by People deputy editor JD Heyman and Lola Ogunnaike (host of PeopleTV’s “Entertainment Weekly: The Show”) starting at 3 p.m. PT. PeopleTV’s Emmys coverage will also stream live on Twitter.

Susanne Mei, previously Time Inc.’s director of business development for video, is PeopleTV’s general manager. JJ Miller is VP of PeopleTV programming and executive producer of Time Inc.’s Style and Entertainment Group.

PeopleTV is available on peopletv.com, iOS and Android devices, and Apple TV, Roku players, Amazon Fire TV, PlutoTV, Xumo, Google’s Chromecast and Comcast Xfinity.

More Digital

  • Netflix iPhone mobile app

    Netflix Tries Out Mobile-Only Subscription Plan in India

    Streaming giant Netflix is testing a mobile-only subscription in India that costs half of its basic plan. Netflix India’s monthly plans begin at INR500 ($7.27). The mobile only plan is being trialled at INR250 ($3.63) per month. “We are always looking for ways to make Netflix more enjoyable and accessible,” a Netflix spokesperson told Variety. [...]

  • How Netflix Uses Technology: A Look

    How Netflix Wants to Take on Its Competition in 2019 and Beyond

    “They’re going to do some great shows. I’m going to be envious.” Netflix CEO Reed Hastings practiced humility when he was asked about new competitors like Disney’s and Apple’s upcoming streaming services this week. “These are amazing, large, well-funded companies with very significant efforts,” he said. “But you do your best job when you have [...]

  • AVOD streaming video OTT users -

    Comcast Unveils 'Flex,' a Streaming Service for Internet Customers

    Comcast said it would unveil “Flex,” a hub for its Internet-only customers that allows them to stream and purchase shows and movies, the latest effort by a traditional cable provider to latch on to customers who are migrating to broadband services, The Philadelphia cable giant will also make free, ad-supported services available via the service, [...]

  • splice

    Splice Raises $57.5 Million in Latest Funding Round

    Splice, a favorite of music creators that allows access to a library of three million rights-cleared sounds, announced today that the company closed a Series C funding round at $57.5 million. That brings Splice’s total amount raised to roughly $102 million since its launch in 2013. It raised a Series B in November of 2017. [...]

  • Facebook's 'Red Table Talk' Garners Daytime

    Facebook's 'Red Table Talk' Garners Daytime Emmy Nomination

    Facebook is now in the awards hunt: Its popular original series “Red Table Talk” hosted by Jada Pinkett Smith was nominated for a 2019 Daytime Emmy. It appears to be the first-ever Daytime Emmy Awards nomination for a Facebook-funded show, although a company rep was unable to confirm that. “Red Table Talk” is nominated in [...]

  • MLB-TV

    MLB.TV Joins Lineup on Amazon's Prime Video Channels

    Amazon has launched MLB.TV on Prime Video Channels for Prime members in the U.S., just in time for the start of Major League Baseball’s 2019 regular season start next week. The MLB.TV package provides regular-season out-of-market baseball games, both live and on-demand. Prime members in the U.S. can subscribe to MLB.TV for $24.99 per month, [...]

  • Tencent Music Shares Drop Despite Solid

    Tencent Music Shares Drop Despite Solid First Earnings Report

    Proving that good is not always good enough, Tencent Music Entertainment shares fell 9 percent after the Chinese company released its 2018 earnings, wiping out $2.7 billion in market capitalization of what is arguably the biggest audio music service in the world. Chalk it up to big expectations and a short track record: Wednesday’s earnings [...]

More From Our Brands

Access exclusive content