×
You will be redirected back to your article in seconds

Paul Kelly Exits AwesomenessTV to Join Whistle Sports (EXCLUSIVE)

Whistle Sports has hired Paul Kelly, previously AwesomenessTV’s chief partnerships officer, as the digital video network’s first chief revenue officer.

Kelly will report to president and co-founder Jeff Urban, joining the New York-based company in early September. Kelly will work with Whistle’s sales, brand and business development teams to connect with agencies, marketers, partners and platforms.

In 2015, Kelly joined Awesomeness — the Gen Z-centric digital media company majority owned by Comcast — originally as head of music partnerships. Previously, he spent five years at Viacom, most recently as VP of music brand sales, and also has worked at Discovery Communications and Sony BMG.

Asked why he opted to make the move to Whistle Sports, Kelly said, “For a long time I’ve believed there’s two really, really powerful ways to engage young people: music and sports… The delivery vehicle obviously has shifted for music – and now that’s happening for sports.”

The company says it reaches an aggregate audience of 375 million subscribers across YouTube, social media and other platforms, growing at a rate of over 2 million per week. The audience skews toward males between the ages of 13 to 34. Whistle Sports has a network of about 400 content creators.

“There’s been an explosion of short-form, mobile-first video – and that’s limited the appeal of sitting through a three- or four-hour football or baseball game” for younger fans, Kelly continued. “Whistle has pioneered a new category for sports visual content.”

Whistle Sports has raised $60 million funding to date from investors including NBC Sports, Tegna, Sky, Liberty Global, former New York Yankee shortstop Derek Jeter, ex-Denver Broncos QB Peyton Manning; and Clear Channel CEO Bob Pittman.

Kelly, a native of Dublin, Ireland, said his main sport is “what the rest of the world calls football,” saying he follows the Everton FC in the Premier League.

More Digital

  • HTC Vive Headset

    Doctors Look to Virtual Reality to Treat Chronic Pain

    Virtual reality is a technology with seemingly limitless potential, not just in the gaming space, but across a range of industries. The health field, in particular, is interested in the potential applications of VR tech to assist patients suffering from chronic pain. In his talk at GDC, David Putrino, Ph.D., walked through his organization’s efforts [...]

  • Game Industry Has Mixed Reactions to

    Game Industry Has Mixed Reactions to Google Stadia

    Google’s new game streaming platform Stadia made its debut at GDC. Although still missing some intangible details (namely, pricing or a launch date), publishers and developers still have thoughts on this ambitious attempt at bringing streaming to the mainstream. Stadia debuted with Ubisoft’s Assassin’s Creed as a key franchise for the platform. Ubisoft co-founder Yves [...]

  • EU Commissioner for Competition Margrethe Vestager,

    Google Fined $1.7 Billion by E.U. for Blocking Rival Online Advertisers

    The European Commission has fined Google €1.49 billion ($1.7 billion) for breaching E.U. antitrust rules by preventing rivals from placing their search advertisements on third-party websites. The Alphabet unit has now been hit with nearly $9.4 billion in fines by the E.U. antitrust regulator within the past two years. The regulator said Wednesday that Google, [...]

  • FilMart: Viu Uploads 'No Sleep, No

    FilMart: Viu Uploads 'No Sleep, No FOMO' Reality Show for Millennials

    “No Sleep No FOMO” is an eight-episode pan-regional travelog show that Asian streaming firm Viu hopes will help it win over more millennial generation audiences. It harnesses the potential of local social media celebrities and their 12 million followers. The show features “Running Man” star Kim Jong-kook, Korean musician Eric Nam and Singapore actor Paul [...]

  • ‘Wonder Park’ Tops Studios’ TV Ad

    ‘Wonder Park’ Tops Studios’ TV Ad Spending for the Fourth Week in a Row

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Paramount Pictures claims the top spot in spending for the fourth week in row with “Wonder Park.” Ads placed for the animated film had an estimated media value of $5.18 million through Sunday for 1,718 national [...]

  • Chinese Tech Firm Huawei Seeks Content

    Beleaguered Chinese Tech Firm Huawei Seeks Content for Expansion Into Southeast Asia

    One of the most surprising first-time attendees at FilMart is Chinese tech giant Huawei, which has come to Hong Kong to acquire the video content it needs to support its strategy of expansion into Southeast Asia. The company is currently embroiled in a PR nightmare as it defends itself against accusations that its equipment could [...]

  • Canadian Animation Shop Guru Studio Makes

    Canadian Animation Shop Guru Studio Makes Moves in China

    Guru Studio, an award-winning Toronto-based studio, is keen to get a slice of China’s animation market, which has been growing quickly. “China has the single biggest TV audience in the world and is the second big economy. It’s a natural move for us to build a brand in China,” said Louise Jones, Guru VP of [...]

More From Our Brands

Access exclusive content