×
You will be redirected back to your article in seconds

When Pac-Man Met Hello Kitty: ’80s Icons Join Forces in Mobile Game, Merchandise Tie-Up

It’s a match made in 1980s pop-culture heaven: Legendary video-game gobbler Pac-Man is teaming up with the superlovable cat-like Hello Kitty character in a limited-time mobile-game collaboration — as well as beaucoup merch featuring the two.

Hello Kitty will join Pac-Man to chomp dots, weave around corners, and avoid ghosts in a themed update to the Pac-Man app available now as a free download for Android and iOS devices on Google Play and Apple’s iTunes App Store.

The update is available to download now through Aug. 19. The Pac-Man/Hello Kitty game collab will also feature special in-game integrations and themed levels, customized icons, and ghosts.

Sanrio, which owns the Hello Kitty brand, is licensing the character to Bandai Namco Entertainment under the partnership.

The two companies are kicking off the collaboration — officially styled as “Hello Kitty ♥ PAC-MAN” — Wednesday (July 19) at San Diego Comic-Con 2017. At SDCC, Sanrio and Bandai Namco will debut a limited-edition merchandise collection including T-shirts, caps, socks, tote bags, pins, and a collectible figure set. BAIT will debut another collectible figure set at Comic-Con New York in October, and additional “Hello Kitty ♥ PAC-MAN” products are slated to be available at specialty retailers this fall.

“Hello Kitty and Pac-Man have both endeared themselves to pop-culture fans around the world for decades. It’s about time that these two became best friends,” said Eric Hartness, VP of marketing at Bandai Namco Entertainment America. Added Jill Koch, Sanrio’s SVP of brand management and marketing: “Merging Hello Kitty into the pixelated world of Pac-Man is a gift both for fans that grew up with the brands and new fans alike.”

Comic-Con attendees can visit the booths of Sanrio (#4737) and BAIT (#5146) for a free “Hello Kitty ♥ PAC-MAN” keychain, while supplies last.

More Digital

  • Google Placeholder

    Google Accelerates Google+ Shutdown Following New Privacy Mishap

    Google will shutter its struggling social network Google+ sooner than previously announced: The company said Monday that Google+ will shut down in April of 2019. It also disclosed a new security vulnerability that briefly exposed personal data of some 52.5 million Google+ users. The bug, which was introduced to Google+ in November, allowed developers to [...]

  • Eddie Lazarus Sonos

    Sonos Hires Tribune General Counsel Eddie Lazarus as Chief Legal Officer

    Smart speaker maker Sonos has hired former Tribune exec Eddie Lazarus as its new chief legal officer. Lazarus will be in charge of all legal, regulatory, compliance and SEC reporting issues, among other things. Prior to joining Sonos, Lazarus worked as general counsel and chief strategy officer for Tribune Media. Before that, he was chief of [...]

  • Rhapsody, Sony Music to Launch Spotify

    Rhapsody, Sony Music to Launch Spotify Competitor in Japan

    Rhapsody and Sony Music Entertainment today announced a partnership to launch what they describe as the first on-demand, high-resolution streaming music service in Japan. Rhapsody International is providing its “Powered by Napster” platform including a set of systems, tools and APIs to allow SMEJ to quickly launch and bring its on-demand service to market. The service, [...]

  • Vidcon Sarah Tortoreti

    VidCon Has a New Marketing Chief: Nickelodeon's Sarah Tortoreti

    VidCon tapped Sarah Tortoreti as VP of marketing to head up the digital-creator and video confab’s promotional strategies worldwide. Tortoreti joins VidCon from Viacom’s Nickelodeon, where she was director of marketing and brand strategy since April 2016. In early 2018 Viacom acquired VidCon, founded by veteran YouTube creators Hank Green and John Green. In the newly [...]

  • Julie Henderson - Snap

    Snap Taps 21st Century Fox's Julie Henderson as Communications Chief

    Fox PR veteran Julie Henderson has been named chief communications officer of Snap, parent company of social-messaging and media app Snapchat. Henderson, who is currently EVP and chief communications officer for 21st Century Fox, will report to Snap CEO Evan Spiegel. Henderson is set to start at Snap immediately after the completion of the sale [...]

  • THE UMBRELLA ACADEMY

    'The Umbrella Academy' Superheroes Series Premiere Date Set on Netflix

    The dysfunctional-family superheroes of “The Umbrella Academy” are landing on Netflix worldwide on Feb. 15, 2019. The live-action series is based on the “Umbrella Academy” comic books created and written by Gerard Way and illustrated by Gabriel Bá, published by Dark Horse Comics. The Netflix original series comprises 10 one-hour episodes. “The Umbrella Academy” stars [...]

More From Our Brands

Access exclusive content