×
You will be redirected back to your article in seconds

When Pac-Man Met Hello Kitty: ’80s Icons Join Forces in Mobile Game, Merchandise Tie-Up

It’s a match made in 1980s pop-culture heaven: Legendary video-game gobbler Pac-Man is teaming up with the superlovable cat-like Hello Kitty character in a limited-time mobile-game collaboration — as well as beaucoup merch featuring the two.

Hello Kitty will join Pac-Man to chomp dots, weave around corners, and avoid ghosts in a themed update to the Pac-Man app available now as a free download for Android and iOS devices on Google Play and Apple’s iTunes App Store.

The update is available to download now through Aug. 19. The Pac-Man/Hello Kitty game collab will also feature special in-game integrations and themed levels, customized icons, and ghosts.

Sanrio, which owns the Hello Kitty brand, is licensing the character to Bandai Namco Entertainment under the partnership.

The two companies are kicking off the collaboration — officially styled as “Hello Kitty ♥ PAC-MAN” — Wednesday (July 19) at San Diego Comic-Con 2017. At SDCC, Sanrio and Bandai Namco will debut a limited-edition merchandise collection including T-shirts, caps, socks, tote bags, pins, and a collectible figure set. BAIT will debut another collectible figure set at Comic-Con New York in October, and additional “Hello Kitty ♥ PAC-MAN” products are slated to be available at specialty retailers this fall.

“Hello Kitty and Pac-Man have both endeared themselves to pop-culture fans around the world for decades. It’s about time that these two became best friends,” said Eric Hartness, VP of marketing at Bandai Namco Entertainment America. Added Jill Koch, Sanrio’s SVP of brand management and marketing: “Merging Hello Kitty into the pixelated world of Pac-Man is a gift both for fans that grew up with the brands and new fans alike.”

Comic-Con attendees can visit the booths of Sanrio (#4737) and BAIT (#5146) for a free “Hello Kitty ♥ PAC-MAN” keychain, while supplies last.

More Digital

  • Google Stadia is a Net Neutrality

    Google Stadia is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

  • crunchyroll logo

    Crunchyroll Raises Subscription Price to $7.99

    AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson. The new pricing will go into effect on May 1 for new subscribers, while existing members will see [...]

  • StyleHaul

    StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees

    The axe is falling on StyleHaul: The fashion, beauty and lifestyle digital media and marketing company owned by RTL Group is shuttering U.S. operations, resulting the layoff of around 65 employees. StyleHaul offices in L.A., with about 55 employees, and in New York City, with around 10 staffers, are closing. RTL said StyleHaul’s U.K. operations, [...]

  • Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown, a leading platform for letting music fans know about upcoming concerts by their favorite artists, has acquired Hypebot, a news site publishing stories about the music industry and technology, and its sister site MusicThinkTank. “I’m proud to share that Hypebot and MusicThinkTank have been acquired by Bandsintown,” wrote Bruce Houghton, the founder of the [...]

  • Vertigo Games Believes ‘Location-Based Virtual Reality’

    Vertigo Games Believes ‘Location-Based Virtual Reality’ Is Future of VR

    As virtual reality becomes more and more available, many developers are looking for new frontiers to expand the experiences offered by the tech. For Netherlands-based Vertigo Games, that next frontier is what they call “location-based virtual reality.” It’s essentially high-quality VR experiences where players aren’t tethered to a PC or even to the confines of [...]

  • GDC 2019: Google's Play For Gaming

    GDC 2019: Google's Play for Gaming Ubiquity, Rise of Ray Tracing, Store Wars

    The Game Developers Conference finished up Friday evening, wrapping one of the most exciting GDCs in recent memory with Google’s splashy entrance into AAA video gaming, the emergence of real-time ray tracing as a compelling technology for film, TV, and games, and the growing war between two global estore powerhouses: Valve’s Steam and the Epic [...]

More From Our Brands

Access exclusive content