×
You will be redirected back to your article in seconds

NPR Sets Launch of ‘Up First’ Morning Podcast

NPR has a new “Morning Edition” at the ready.

Starting Wednesday, April 5th, the public broadcaster will release “Up First,” a ten-minute daily news podcast culled from the opening moments of its popular terrestrial A.M. counterpart. Hosts David Greene, Rachel Martin and Steve Inskeep will talk with NPR journalists and correspondents to preview the stories they believe will figure most prominently in the news cycle. “Up First” will be available via any method of podcast distribution, including NPR’s own NPR One app, Apple’s iTunes and Amazon’s Alexa.

“We will have been up all night sifting through all this myriad of news to find the smartest takes and the most important stories,” explained Sarah Gilbert, executive producer of “Morning Edition,” in an interview. “We will put it out to the world in an on-demand format.”

NPR is eager to cultivate a younger audience, but realizes a rising generation of news aficionados doesn’t necessarily get its information from traditional outlets. “We know from surveys we’ve done and some other data that the on-demand audience is younger than the core terrestrial radio audience,” said Neil Carruth, NPR’s general manager for podcasting. “We are hoping to reach people who are younger, people in their 20s and 30s. These are people who are interested in high-quality, trustworthy information about their world. They want to stay informed.”

NPR already offers podcasts such as “Code Switch,” a conversation about race and identity, and “How I Built This,” a show that focuses on business innovation, but building an extension into the format using its flagship morning broadcast suggests the broadcaster is ready to use its best-known programs to win new attention. Like its other podcasts, “Up First” will have some form of sponsorship, said Carruth, though he declined to offer specific details.

“Up First” will essentially present the first minutes of “Morning Edition,” said Gilbert.  “We are very keen to pick up the next generation of news junkies,” she said.

 

 

 

 

More Digital

  • Hulu With Live TV Full Channel

    Hulu Hikes Price of Live-TV Bundle to $45 Monthly, Drops VOD Plan With Ads to $6

    Hulu wants to drive more customers to its ad-supported streaming package — lowering the official price from $7.99 to $5.99 per month — while it’s trying to turn a profit on the live-TV bundle with a price hike. Starting next month, Hulu With Live TV will increase by $5 per month, rising from $39.99 to [...]

  • patreon logo

    Patreon Now Has Over 3 Million Patrons, Expects to Pay $500M to Creators in 2019

    Membership services platform Patreon now has more than 3 million patrons who pay to support any of its over 100,000 creators every month, the company announced Wednesday. It’s also on track to pay more than $0.5 billion to creators this year. Patreon’s business is growing at a healthy rate. Payouts have been nearly doubling year-over-year [...]

  • YouTube TV

    YouTube TV Expanding to Cover Entire U.S., No International Launch Plans Right Now

    Soon, virtually anyone in the U.S. will be able to subscribe to YouTube TV, Google’s $40 monthly over-the-top internet television service aimed at cord-cutters. First launched in five cities in April 2016, YouTube TV has been available in the top 100 markets in the U.S., covering around 85% of households, for about a year. Starting [...]

  • BTF Media, Vince Gerardis Pact Sign

    NATPE: BTF Media, Vince Gerardis Pact for Six Projects (EXCLUSIVE)

    MIAMI — BTF Media, producer of breakout series “Hasta Que te Conocí” and “El Secreto de Selena,” is teaming with Vince Gerardis, a co-executive producer with George Martin on “Game of Thrones,” on a six-project co-production alliance. Spearheaded at BTF Media by founder-partner Ricardo Coeto, the agreement takes in the development and co-production of the [...]

  • Bob Bakish Variety Cover Story

    Viacom Has Acquired Pluto TV Streaming Service for $340 Million

    Viacom has acquired Los Angeles-based video streaming service Pluto TV for $340 million in cash, both companies confirmed Tuesday. “Today marks an important step forward in Viacom’s evolution, as we work to move both our company and the industry forward,” said Viacom CEO Bob Bakish in a statement. “Pluto TV’s unique and market-leading product, combined [...]

  • Bob PittmanVariety Entertainment Summit at CES,

    iHeartMedia Bankruptcy Plan Approved, CEO Bob Pittman's Contract Renewed

    A U.S. court has approved the bankruptcy plan of iHeartMedia, the biggest radio broadcaster in the U.S., which will shave down its crushing debt load and separate iHeartMedia from Clear Channel Outdoor Holdings. The company said chairman and CEO Bob Pittman and Rich Bressler, president, COO and CFO, have extended their contracts by four years. [...]

More From Our Brands

Access exclusive content