×
You will be redirected back to your article in seconds

NPR Sets Launch of ‘Up First’ Morning Podcast

NPR has a new “Morning Edition” at the ready.

Starting Wednesday, April 5th, the public broadcaster will release “Up First,” a ten-minute daily news podcast culled from the opening moments of its popular terrestrial A.M. counterpart. Hosts David Greene, Rachel Martin and Steve Inskeep will talk with NPR journalists and correspondents to preview the stories they believe will figure most prominently in the news cycle. “Up First” will be available via any method of podcast distribution, including NPR’s own NPR One app, Apple’s iTunes and Amazon’s Alexa.

“We will have been up all night sifting through all this myriad of news to find the smartest takes and the most important stories,” explained Sarah Gilbert, executive producer of “Morning Edition,” in an interview. “We will put it out to the world in an on-demand format.”

NPR is eager to cultivate a younger audience, but realizes a rising generation of news aficionados doesn’t necessarily get its information from traditional outlets. “We know from surveys we’ve done and some other data that the on-demand audience is younger than the core terrestrial radio audience,” said Neil Carruth, NPR’s general manager for podcasting. “We are hoping to reach people who are younger, people in their 20s and 30s. These are people who are interested in high-quality, trustworthy information about their world. They want to stay informed.”

NPR already offers podcasts such as “Code Switch,” a conversation about race and identity, and “How I Built This,” a show that focuses on business innovation, but building an extension into the format using its flagship morning broadcast suggests the broadcaster is ready to use its best-known programs to win new attention. Like its other podcasts, “Up First” will have some form of sponsorship, said Carruth, though he declined to offer specific details.

“Up First” will essentially present the first minutes of “Morning Edition,” said Gilbert.  “We are very keen to pick up the next generation of news junkies,” she said.

 

 

 

 

More Digital

  • Editorial use only. No book cover

    Entertainment One, Universal to Partner on Home Entertainment

    Entertainment One and Universal Pictures Home Entertainment have signed a multi-year, multi-territory distribution agreement. UPHE will serve as the home entertainment distributor of eOne’s offerings across both physical and digital formats. The pact covers film, television, and select family content and includes all sales, marketing, and distribution, spanning the U.S., Canada, U.K., Germany, Spain, Australia, [...]

  • 'Darkwood' Delivers Surreal Horror to Nintendo

    'Darkwood' Delivers Surreal Horror to Nintendo Switch

    “Darkwood” is the sort of game you might not expect to find on the Nintendo Switch: It’s dark, violent, and immensely unsettling. But the top-down survival horror title is also an excellent fit for the platform, the sort of evocative experience that a player can methodically pick at in short stints, or sink into for [...]

  • MLB All-Star Game

    T-Mobile’s MLB.tv Subscription Giveaway Available Now

    T-Mobile is once again giving its customers free access to MLB.tv, Major League Baseball’s streaming service. The telco began giving away access to the streaming service Tuesday; anyone interested in signing up has until April 1 to do so. MLB.tv allows subscribers to stream regular season games on mobile and TV connected devices, and is [...]

  • The Federal Trade Commission building in

    FTC to Examine Privacy Practices of Major Internet Providers

    WASHINGTON — The Federal Trade Commission said it is launching an examination of the privacy practices of major internet providers including AT&T, Verizon, and Comcast to study how they use consumer information. Capitol Hill lawmakers have been giving added scrutiny to the tech industry’s use of consumer data for more than a year, but much [...]

  • Jessica Rodriguez Strictly Business Podcast

    Listen: Univision's Jessica Rodriguez on Shaking Up a Traditional TV Brand

    With new leadership in place at Univision, the network is evolving in ways its fast-growing Hispanic audience in the U.S. might find surprising. Look no further than the broadcaster’s primetime schedule, according to Jessica Rodriguez, CMO of Univision Communications and president/COO of Univision Networks, who relied on audience research to shake up traditional notions of [...]

  • Electronic Arts Logo

    EA Laying Off 350 People, About 4% of Staff

    Electronic Arts is laying off about 350 of its 9,000-person staff, CEO Andrew Wilson announced in a blog post on its website Tuesday. In the brief, open letter, Wilson noted that the move was made to “address our challenges and prepare for the opportunities ahead,” and to “better deliver on our commitments, refine our organization [...]

  • How Will Apple TV+ Impact Netflix?

    How Will Apple TV+ Shake Up Netflix? Analysts Are Split

    Is Apple’s star-fueled streaming service a “Netflix killer” — or just another incremental challenger chasing the market leader? Wall Street analysts don’t agree on whether Apple TV+ will put a big dent in Netflix’s subscriber momentum with the debut of its premium subscription VOD service later this year. At its splashy unveiling Monday, Apple trotted [...]

More From Our Brands

Access exclusive content