×
You will be redirected back to your article in seconds

NFL Sets Kickoff of Twitter Live Show for 2017-18 Season

The National Football League on Tuesday will debut its new half-hour live news and analysis show on Twitter, running exclusively on the social service four days per week throughout the upcoming season.

It’s a consolation prize for Twitter: Last season, Twitter had secured global streaming rights to the NFL’s “Thursday Night Football” package, but was beat out for the 2017 season by Amazon Prime Video.

“#NFLBlitz,” produced by NFL Network from its L.A. studios, will premiere Tuesday, Aug. 29, at 7 p.m. ET. It will be available at NFL.twitter.com and via the @NFL account. The show will run Monday-Thursday each week, running through Super Bowl LII in Minnesota on Feb. 4. Twitter and the league will split revenue from ads sold for the show.

Also under the multiyear pact between the NFL and Twitter, which was announced in May, Twitter will simulcast live coverage of NFL Media’s “Fantasy Gameday,” which runs at 11 a.m. ET every Sunday during the regular season on NFL.com.

“#NFLBlitz” is hosted by NFL Network’s Marc Istook and Erin Coscarelli. The show will cover breaking news, highlights, fantasy projections, team power rankings and pregame analysis of key matchups. Istook and Coscarelli will zero in on pro football trends based on social-media data and chatter, and the show is set to feature NFL Network talent and NFL players as guests.

The NFL plans to use Twitter’s Periscope live-streaming video service to deliver pre-game dispatches on “#NFLBlitz” for its primetime game windows. The league also will continue to produce short-form content and video clips for Twitter, including its “Throwback Thursday #TBT” segments.

Twitter has been hungry to populate its service with a growing slate of live video programming, because it had the potential to drive more ad revenue than other formats. The lineup this fall is set to include a daily morning show from BuzzFeed News and a 24-hour news channel developed with Bloomberg Media.

More Digital

  • Facebook's Oculus Quest Shows How AR

    What the Oculus Quest Can Teach Us About the Future of Mixed Reality

    Facebook’s new Oculus Quest headset is a great gaming device that simplifies virtual reality (VR), doing away with the need for an expensive PC and external tracking hardware. But with its integrated tracking, the Quest can also teach us a thing or two about the future of virtual and augmented reality. Those two areas of [...]

  • snapchat-logo

    Snapchat Takes Down Porn Lenses, May Start Cat-and-Mouse Game

    Snapchat quickly removed a handful of x-rated augmented reality lenses Tuesday, dealing a blow to efforts by adult entertainment company Naughty America to promote its subscriptions to the service’s users. However, the porn studio may not be quite done with Snapchat just yet, as it is still distributing the source files that allow Snapchat users [...]

  • YouTube logo

    Why YouTube Is Changing the Way It Reports Subscriber Counts

    Within the next three months, YouTube will change the way it publicly displays channel subscriber counts: It will provide only rounded figures instead of actual follower numbers. For example, under the change, T-Series — the Indian music-video channel that recently surpassed PewDiePie to become the most-subscribed channel on the platform — would be listed in [...]

  • Phillip Eubanks and Marc Hemeon Join

    Phillip Eubanks and Marc Hemeon Join Troy Carter’s Q&A

    Q&A, the music and tech company founded by former Lady Gaga manager and Spotify exec Troy Carter, today announced the appointments of Phillip Eubanks as Chief Operating Officer (pictured above, right) and Marc Hemeon as Head of Design (left). The pair join Carter, J. Erving (Human Re Sources, Atom Factory), Suzy Ryoo (Atom Factory, OMD) [...]

  • Simran Sethi Quits Netflix India Role

    Simran Sethi Quits Netflix India Role

    Simran Sethi, the Los Angeles-based director of Netflix international originals, responsible for India content, has resigned and will quit after a transition period. Netflix did not comment. Sources familiar with the matter told Variety that Netflix prefers an executive based in India to oversee local original content that has now grown to 11 series and [...]

  • The Secret Life of Pets 2

    ‘The Secret Life of Pets 2’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by TV ad measurement and attribution company iSpot.tv, Universal Pictures claims the top spot in spending with “The Secret Life of Pets 2.” Ads placed for the animated film had an estimated media value of $11.52 million through Sunday for 869 national ad airings [...]

  • Cory-Haik-Vice

    Vice Media Hires Cory Haik, Former Mic Publisher, as Chief Digital Officer (EXCLUSIVE)

    Vice Media has recruited Cory Haik, former publisher of digital news start-up Mic, as chief digital officer to lead the youth-culture company’s global internet businesses. Haik will be based at Vice’s Brooklyn headquarters and report to CEO Nancy Dubuc. She most recently worked at Mic, which last fall laid off virtually its entire staff before [...]

More From Our Brands

Access exclusive content