You will be redirected back to your article in seconds

Twitter Lost Deal for NFL Games, but Gets Live Highlights Show Under Renewed Pact

While Amazon swooped in to beat Twitter for the NFL’s “Thursday Night Football” streaming rights next season, Twitter has extended its pact with the league for a new blitz of other gridiron content.

Under the multiyear deal renewal, the National Football League will produce a half-hour live show exclusively on Twitter that will run five days per week during the NFL season. More details will be forthcoming, but the companies said NFL Network talent will host the show that will include highlights, breaking news, analysis and fantasy-football projections.

In addition, the NFL plans to use Periscope and Twitter to deliver live pregame access for each of its primetime game windows and other key matchups during the season. The behind-the-scenes video will range from player warm-ups to sideline interviews.

Twitter first announced the renewal of the deal with the NFL last week at its Digital Content NewFronts event in New York.

The NFL and Twitter have collaborated since 2013 through the Twitter Amplify program for advertisers, which lets marketers sponsor official NFL content created specifically for the social platform.The NFL will continue to program a slate of game highlights, breaking news and analysis, and special features like “Throwback Thursday” (#TBT) for Twitter.

“Twitter continues to be an important partner in accessing millions of highly engaged fans on digital media,” Brian Rolapp, chief media and business officer for the NFL, said in a statement. “We have every expectation that the new daily live show, produced by NFL Network and featuring some of our top analysts, will quickly become some of the most popular programming on Twitter.”

Twitter has aggressively chased deals with premium live video partners, focusing on sports, news and entertainment, as a way to extend user engagement with the service and sell new ad inventory. Last week it unveiled a string of 14 new, renewed or extended collaborations, including with Major League Baseball, Viacom, the WNBA, BuzzFeed News, Bloomberg Media, Live Nation, the PGA, Ben Silverman’s Propagate, and IMG Fashion.

More Digital

  • T-Mobile, Sprint Merger Gets FCC Chairman

    FCC Chairman Backs T-Mobile, Sprint Merger With New Conditions

    T-Mobile and Sprint submitted a new plan for their proposed $26 billion merger to the FCC — which includes enhanced 5G buildout commitments and spinning off Boost Mobile — and got the nod from Federal Communications Commission Chairman Ajit Pai. T-Mobile and Sprint first announced their plans to merge in April 2018, combining forces to [...]

  • Tyffon Raises $7.8M, Prepares Launch of

    Disney-Backed VR Startup Tyffon Raises $7.8 Million (EXCLUSIVE)

    Disney-backed immersive media startup Tyffon has raised a new $7.8 million Series A round of funding. The company wants to use the new cash infusion for an international expansion that includes the opening of a Santa Monica, Calif.-based virtual reality (VR) center. “We will also accelerate our IP licensing activities with major Hollywood studios,” Tyffon [...]

  • Huawei Restricted From Using Google's Android

    Huawei Restricted From Using Google's Android as U.S.-China Tensions Mount

    Google has prevented controversial Chinese tech firm Huawei from accessing the latest versions of the Android mobile phone operating system. The move follows U.S. government attempts to blacklist the Chinese firm. “We are complying with the order and reviewing the implications,” Google sources told news agencies Sunday. “Huawei will only be able to use the [...]

  • JUMP camera

    Google Is Shutting Down Its Jump VR Video Program

    Google will shut down Jump, its cloud-based video stitching service, this summer. The company emailed creators Friday afternoon to tell them that Jump would be shuttered on June 28, and detailed plans for the shut-down on its website as well. In its email, Google justified the closure of Jump with the emergence of new video [...]

  • Relix Live Music Conference

    Relix Live Music Conference Puts Spotlight on Gender Parity, Privacy

    The third annual Relix Live Music Conference took place at New York’s Brooklyn Bowl earlier this week. The two-day confab, which featured panels and Q&As by executives from such companies as Live Nation, Q Prime, SiriusXM, Bowery Presents, Glassnote Music, Shorefire Media and Splice, among many others, offered a fascinating and honest look at the [...]

More From Our Brands

Access exclusive content