×
You will be redirected back to your article in seconds

Netflix, Prodigo Films Team for Fourth Brazilian Original Series, ‘Coisa Mais Linda’

Netflix’s push into original localized content in Latin America was bolstered today with the announcement that the streaming giant has secured the services of Brazil’s Prodigo Films to produce “Coisa Mais Linda,”(“So Beautiful”) a period romance set during Rio’s rich Bossa Nova movement of the late ’50s and early ’60s.

The series will be the fourth Netflix original to come from Brazil, following 2016’s science fiction cult-hit “3%,” and the already announced upcoming projects “Samantha!” which stars “City of God” alum Douglas Silva, and “O Mecanismo,” created by José Padilha, producer of “Narcos,” and Elena Soarez.

With twenty-two years of industry experience in advertising, documentaries, television and feature films, partnering with Netflix indicates a definitive move forward for Prodigo, a São Paulo based production company. Having already worked with giants like Fox, HBO and Brazil’s Globo, the move into digital VOD is an obvious next step.

“It doesn’t matter to us as independent producers where people are going to watch. We are a premium content company that provides different material that, at the end of the day, will be shown everywhere,” Prodigo COO and “Coisa Mais Linda,” producer Beto Gauss said in a conversation with Variety.

Prodigo’s films include “Estação Liberdade,” “The Time and Turn of Augusto Matraga,” which swept prizes at the Rio Festival,  and, more recently, “Jules and Dolores,” which premiered at the 2016 South By Southwest (SXSW) Film Festival where it took home the Audience Award in the Visions category.

“Coisa Mais Linda” turns on a woman who has spent her life following the instructions of the men around her, discovering her self-determination after adversity forces her to strike out on her own. Maria Luiza, a traditionally conservative and obedient woman, has her life turned upside down when her husband Pedro disappears. Before going missing Pedro had grand designs on opening a high-end restaurant in Rio de Janeiro. Following the disappearance Maria, contrary to the better judgment of her father, decides to head to the city and dedicate herself to transforming Pedro’s property into a Bossa Nova nightclub. Her arrival in this new world awakens a passionate evolution in Maria as she is, for the first time, exposed to liberalism, feminism and new opportunities for love.

The first season of “Coisa Mais Linda,” will be presented in eight one-hour episodes. Prodigo’s Heather Roth and Giuliano Cedroni created the series and TV veterans Pati Corso, who wrote for the previously mentioned Netflix titled “Samantha!” and Leo Moreira will be writing. The producers of the series are Beto Gauss, Francesco Civita and Caito Ortiz.

Erik Barmack, vice president, Netflix International Original Content, said via a press statement that Netflix was looking forward to continuing to invest in the “incredible narratives” Brazil has to offer.

He added: “Our partners at Prodigo Films have captured just that with the ‘Coisa Mais Linda.’”

In addition to being set in a vibrant era in Brazilian culture, the series tells a broader story about self-discovery, the pursuit of dreams and the emancipation of women, themes that are incredibly relevant to our audience both in Brazil and the rest of the world, Barmack argued.

John Hopewell contributed to this article

More TV

  • Ariana Grande Olivia Munn Michael Che

    Celebrities vs. Critics: Why This Battle Has No Winners (Column)

    When actor Olivia Munn tweeted a “short essay on…ugly behaviors” late Wednesday night, she insisted that a blog had been unfairly maligning her for years. She wrote that she wanted to confront the idea that baseless critiques, particularly those aimed at women, are never okay no matter how famous the target may be. On the [...]

  • ‘Peaky Blinders’ Virtual Reality Game in

    ‘Peaky Blinders’ Virtual Reality Game Will Pitch Players Into the Action

    “Peaky Blinders” fans will be able to join the gang – virtually – in a new VR game that will allow players to interact with characters from the hit series. Start-up immersive studio Maze Theory teamed with the show’s producers and is making the game, which will launch in 2020. Artificial intelligence technology means characters [...]

  • TV News Roundup: HBO's 'Deadwood: The

    TV News Roundup: HBO Releases 'Deadwood: The Movie' Trailer

    In today’s TV news roundup, HBO released the trailer for the “Deadwood” film, and CNN announced a premiere date for “Apollo 11.”  DATES The documentary “Apollo 11” from director/producer Todd Douglas Miller will premiere on CNN Sunday, June 23 at 9 p.m. Using only archival sources, the film captures NASA’s 1969 Apollo 11 mission. FIRST [...]

  • shannon ryan

    Shannon Ryan Joins Disney TV, ABC as Marketing Chief

    Former Fox Television chief marketing officer Shannon Ryan has been tapped as the new president of marketing for ABC Entertainment and Disney Television Studios. The announcement was made by Karey Burke, president of ABC Entertainment, and Craig Hunegs, president of Disney Television Studios, to whom she will report. Rumours had been circling for a while [...]

  • Dan Lin's Rideback, MRC Announce Writers

    Dan Lin's Rideback, MRC Announce First Class of Writers and Mentors for TV Incubator

    Rideback, Dan Lin’s production company, and MRC have announced the inaugural class of writers and mentors for their TV incubator.  The new TV writers residency program, which was launched in February, offers a paid, eight-month residency program to a group of writers who have each previously been staffed on series and want to create their [...]

  • CBS Viacom

    CBS and Viacom Move Closer to Merger Talks

    The CBS Corp. board of directors is moving closer to initiating acquisition discussions with Viacom, according to multiple sources close to the situation. The move has been expected for months, although there may still be obstacles on the road to a reunion for the two sides of the Redstone media empire. Price could still be [...]

  • Santa Fe Studios Netflix

    Santa Fe Studios Competes With Other New Mexico Stages for Streaming Business

    Albuquerque Studios entered the spotlight last October when it was purchased by Netflix. While the complex is clearly the jewel in the crown of New Mexico’s production infrastructure, with eight soundstages totaling 132,000 square feet, 100,000 square feet of production offices, a large backlot and support space, it’s not the only modern studio facility in [...]

More From Our Brands

Access exclusive content