Netflix has promoted Jessica Neal to the role of chief talent officer, overseeing the groups handling HR, recruiting, culture and coaching functions.

Neal takes over the role after former chief talent officer Tawni Cranz left Netflix this spring after 10 years at the company.

Neal first joined Netflix in 2006, back when it was a DVD-by-mail biz and just before the company launched streaming video. In 2013, she left to become head of human resources at Coursera, which provides online access university courses, and in 2015 joined mobile-gaming startup Scopely as chief people officer. She returned to Netflix in June of this year as VP of talent, overseeing HR for the 2,000-employee product engineering team.

“I’ve worked with Jessica a long time and have seen her operate with skill, confidence and integrity in many different situations,” Netflix CEO and co-founder Reed Hastings said in a statement. “I’m confident she’ll be a great role model for our culture and push us to be ever better as people and as a global team.”

Neal has a bachelor’s degree in fine arts from the School of Visual Arts in New York City. She also is on the board of the Association for Talent Development.