Netflix’s Subscriber Growth Fueled by Mobile Sign-Ups

Netflix’s continued subscriber growth is at least partially fueled by mobile sign-ups, according to new data from mobile app analytics specialist App Annie. The company told Variety Wednesday that the average number of Netflix’s global monthly active users on mobile devices grew 60% year-over-year in Q2.

Netflix added some 5.2 million new subscribers worldwide in Q2 of 2017, according to its most recent earnings report. The company now has over 100 million streaming subscribers, and international subscribers for the first time surpassed domestic subscribers.

Many of those users access the service on their smart phones and tablets, according to App Annie. In the U.S. alone, the number of average monthly active mobile users closed in on 70 million in Q2, which represents a 20% year-over-year growth.

But Netflix users aren’t just streaming on mobile, they’re also increasingly using their phones and tablets to sign up for the service. Netflix became once again the #1 app ranked by combined U.S. revenue across Apple’s App Store and Google Play in Q2, according to App Annie.

Netflix didn’t always allow users to sign up via its iOS app. Instead, it redirected users to its website in order to avoid sharing any of its in-app revenue with Apple. The company only added in-app sign-ups for Apple users in late 2015.

Popular on Variety

More Digital

  • Apple-Coronavirus

    Apple Warns of Sales Shortfall for March Quarter, Blaming Coronavirus Outbreak

    Apple said the spread of the coronavirus in China has disrupted iPhone manufacturing and driven down sales in the country. As a result, the tech giant said it now expects to undershoot the revenue guidance it previously provided, of between $63.0 billion and $67.0 billion its fiscal 2020 second quarter (which ends March 28). “Work [...]

  • Jeff Bezos

    Jeff Bezos Forms $10 Billion Fund to Fight Climate Change

    Multi-billionaire Jeff Bezos, the world’s wealthiest person, announced a $10 billion fund to invest in projects that will combat the alarming trend of climate change. The Amazon founder and CEO announced the formation of the Bezos Earth Fund in an Instagram post Monday (Feb. 17).⁣⁣⁣ According to Bezos, the fund will begin issuing grants this [...]

  • Jake Paul

    YouTuber Jake Paul Launches Entrepreneur How-To Platform, Financial Freedom Movement

    YouTuber Jake Paul wants you to be financially free, for $19.99 a month.  At a rally on Saturday, the content creator — along with influencer friends and around 50 teenage and tween-age fans, some chaperoned by parents — launched the Financial Freedom Movement (FFM) in partnership with GenZ Holdings Inc., a Los Angeles-based brand development [...]

  • HQ Trivia

    HQ Trivia Live Game App Shuts Down

    After a two and a half years, HQ Trivia — the live game-show app that gave away cash prizes to winners — is shutting down. HQ Trivia’s move to shut its doors was first reported by CNN. The company is laying off its 25 full-time staffers, according to the report. In a tweet Friday, CEO [...]

  • Golden Mics - The Podcast Academy

    The Oscars of Podcasting? First 'Golden Mics' Awards to Debut in 2021

    The burgeoning podcast biz is looking for its own version of the Oscars, Emmys and Grammys. On Friday, a group of podcast publishers and producers including Spotify, NPR, PRX, Sony Music Entertainment and Wondery announced the formation of the Podcast Academy, a membership-based organization dedicated to promoting the medium. As part of its charter, the [...]

More From Our Brands

Access exclusive content