×

Netflix’s Latest Streaming Record: Members Viewed 250 Million Hours of Video on a Single Day in January

Netflix members from around the world helped break the company’s latest streaming record earlier this year: Netflix streamed more than 250 million hours of movies and TV shows to its members on January 8, according to the company’s VP of content delivery Ken Florance.

Florance made this announcement during a presentation during Netflix’s Lab Day at the company’s headquarters in Los Gatos, California Thursday, a press event the company used to highlight some of the technology it uses to distribute its TV shows.

On average, Netflix members currently stream 125 million hours  a day. The company has been spending a lot of energy into making sure that all of these streams don’t affect the rest of the internet.

This includes placing caching appliances directly in the networks of internet providers and central internet exchanges. “If Netflix was serving all of its traffic from here, all of Netflix’s traffic would exceed the total internet capacity,” said Florance.

Netflix is also working on refining its encoding technology to make file sizes smaller and at the same time deliver better-looking videos to users with slower internet-connectivity.

To achieve this, the company has for some time tweaked its video encoding settings for each and every video. Now, it is moving even further: Netflix’s director of video algorithm Anne Aaron told journalists Thursday that the company is now getting ready to change encoding settings for each and every shot.

Computers analyze the visual complexity of each and every shot and then tweak encoding settings accordingly. As a result, Netflix is able to deliver some videos with an average bit rate that can be about half of what it would use for traditional encoding while preserving the same image quality. Netflix plans to roll out this new type of per-shot encoding within the next 12 months, according to Aaron.

More Digital

  • Huawei Restricted From Using Google's Android

    Huawei Restricted From Using Google's Android as U.S.-China Tensions Mount

    Google has prevented controversial Chinese tech firm Huawei from accessing the latest versions of the Android mobile phone operating system. The move follows U.S. government attempts to blacklist the Chinese firm. “We are complying with the order and reviewing the implications,” Google sources told news agencies Sunday. “Huawei will only be able to use the [...]

  • JUMP camera

    Google Is Shutting Down Its Jump VR Video Program

    Google will shut down Jump, its cloud-based video stitching service, this summer. The company emailed creators Friday afternoon to tell them that Jump would be shuttered on June 28, and detailed plans for the shut-down on its website as well. In its email, Google justified the closure of Jump with the emergence of new video [...]

  • Relix Live Music Conference

    Relix Live Music Conference Puts Spotlight on Gender Parity, Privacy

    The third annual Relix Live Music Conference took place at New York’s Brooklyn Bowl earlier this week. The two-day confab, which featured panels and Q&As by executives from such companies as Live Nation, Q Prime, SiriusXM, Bowery Presents, Glassnote Music, Shorefire Media and Splice, among many others, offered a fascinating and honest look at the [...]

  • Spotify Tests 'Car Thing' Audio Adapter

    Spotify Starts Testing In-Car Hardware

    Spotify is carefully taking a first step into the consumer hardware space: The company has begun to test a new in-car device that lets users access music and podcasts with voice commands, it revealed in a blog post Friday morning. “Car Thing,” as the device is being called for now, is only being tested in [...]

  • Hannah-Hart-BuzzFeed-Tasty-Edible-History

    BuzzFeed's Tasty Taps Hannah Hart for Food-History Show on Facebook Watch

    YouTube star and food fanatic Hannah Hart is combining her passions for cuisine and history in a new series for BuzzFeed’s Tasty on Facebook Watch. The eight-episode show, “Edible History,” premieres Sunday, May 19, at 8 a.m PT, on BuzzFeed’s Tasty Presents show page on Facebook Watch, with episodes released weekly. In each episode (7-12 [...]

More From Our Brands

Access exclusive content