You will be redirected back to your article in seconds

Comcast Viewers Can Vote for ‘The Voice’ Contestants Using Their X1 Remote Control

Fans of NBC’s “The Voice” who also have Comcast’s Xfinity X1 service can now vote for their favorite performers directly on their TVs — using their remote control — during the live show.

That’s sort of cool. But will it make a difference, either in terms of ratings for NBC or subscriber affinity for Comcast? There definitely was not a crying need to be able to vote using your cable TV remote, given the plethora of ways “The Voice” viewers have been able to participate in voting already.

Votes during the fan-participation stage of the singing-competition show also may be cast via NBC.com, Twitter, Facebook, and the “The Voice” app for iOS and Android. In addition, NBC has a deal with Apple, under which you “vote” for an artist by listening to the song he or she performed on “The Voice” on Apple Music or buying it on iTunes.

For what it’s worth, Xfinity X1 is currently the only NBC distribution partner to offer “The Voice” on-screen voting on TV. (Corporate synergy in action: Comcast owns NBCUniversal.)

Here’s how the voting feature works: Using their X1 voice remote, fans watching ‘The Voice’ on X1 can access their on-screen ballot by saying, “vote for ‘The Voice’,” or by pressing the info button on the remote. A panel on the right side of the TV screen will appear that categorizes the artists by team, letting users browse and vote for their favorite performers. Viewers may cast one vote per artist on the X1 platform during the live broadcast and up until one hour after it ends.

“The Voice,” currently in its 13th season, airs Mondays and Tuesday on NBC at 8 p.m. ET/PT.

“‘The Voice’ has always been a show that leverages the digital space, and each season we continue to innovate on ways to engage fans across platforms,” said Rob Hayes, EVP of digital at NBC Entertainment. “The X1 partnership, which gives audiences a seamless interactive viewing experience, is a natural extension of ‘The Voice’s’ brand as one of the most social shows on television.”

Comcast had 21.3 million consumer cable TV subscribers as of the end of September 2017. The U.S.’s biggest cable operator said 57% of residential video customers now have the X1 set-top and service.

More TV

  • NBCU Reality Streaming Service Hayu Launches

    NBCU’s Reality Streaming Service Hayu Launches in Three New Territories (EXCLUSIVE)

    It’s easier to keep up with the Kardashians in the Belgium, the Netherlands, and Luxembourg after NBCUniversal launched its reality-TV streaming service, hayu, in those countries Tuesday. The service went live with about 6,000 episodes of unscripted fare from NBCUniversal’s lineup, including “Keeping Up With the Kardashians,” “Made in Chelsea” and “The Real Housewives” and [...]

  • Arrow -- "Elseworlds, Part 2" --

    'Elseworlds, Part 2' Recap: Batwoman's 'Arrowverse' Story Begins

    SPOILER ALERT: Do not read if you have not yet watched “Elseworlds, Part 2” the second part of the 2018 “Arrowverse” crossover, which aired Dec. 10. “Arrow’s” leg of the “Elseworlds” crossover had a little more to think about than “The Flash’s,” mainly because it served as the first introduction to Ruby Rose’s Batwoman. For [...]

  • Michael Uslan's U2K Becomes Asia-Hollywood Formats

    Michael Uslan's U2K Becomes Asia-Hollywood Formats Pipeline (EXCLUSIVE)

    Michael and David Uslan, the father and son producing team with credits that include “The Dark Knight” and “Sabrina: Secrets of a Teenage Witch” have struck a cluster of deals that makes them a two-way conduit for TV formats between Hollywood and Asia. U2K, a company that includes the Uslans and Jon Karas (“Believe in [...]

  • Court TV Brand to Resurface as

    Court TV Brand to Resurface as New Channel From Scripps Co.

    Court TV is back in session. The cable TV channel that once carried gavel-to-gavel live coverage of high-profile trials will be revived by a new owner, nearly a dozen years after it was shuttered by Turner Broadcasting. Katz Networks, a division of E.W. Scripps Co., plans to revive Court TV as a new channel designed [...]

  • Gina Rodriguez Carmen Sandiego

    TV News Roundup: Netflix's Carmen Sandiego Series With Gina Rodriguez Sets Premiere Date

    In today’s TV news roundup, Netflix announced a premiere date for its upcoming Carmen Sandiego series and Stars released the premiere date for its original comedy series “Now Apocalypse.” DATES Lifetime will debut a new Gretchen Carlson documentary Jan. 14 at 10 p.m. ET/PT, Variety has learned exclusively. The two-hour special titled “Gretchen Carlson: Breaking [...]

  • Craig Hunegs WB

    Craig Hunegs to Exit Warner Bros. TV Group and Digital Networks (EXCLUSIVE)

    After nearly 25 years in the Warner Bros. family, Craig Hunegs is exiting his post as head of business for Warner Bros. TV Group and president of the studio’s digital networks wing. Hunegs said he has been discussing his exit with Warner Bros. chairman-CEO Kevin Tsujihara for the past several months. At a time of [...]

More From Our Brands

Access exclusive content