×

Snapchat Execs to Deliver Keynote at Mipcom; Tencent, WME Among New Participants

Snapchat is set to have a large presence at next month’s Mipcom, the international TV showcase, as the social-media network increasingly steps into scripted entertainment.

Two top content executives from Snap Inc. – Nick Bell, the VP of content, and Sean Mills, senior director of content programming – will deliver a keynote speech on how the company is diving into content creation for mobile. The pair will discuss collaborations Snap has started with TV networks, film studios and indie producers to produce scripted shows including horror, documentary and animated series. A popular app for millennials, Snapchat currently boasts more than 173 million daily active users.

Mipcom will also turn the spotlight on Facebook, another social-media leader venturing into scripted content. Ricky Van Veen, the head of global creative strategy and Daniel Danker, video product director, will give a joint keynote.

Mipcom, whose conference theme will be “The Global Race for Creative Connections,” will welcome more than 70 new participants, including Chinese media powerhouse Tencent and U.S. talent agency WME. Global streaming service Netflix will also have a large presence with a booth, although the company is registered as a buyer.

Besides Russia, which is this year’s country of honor, the U.K. will also be well represented with a dedicated British village grouping together 12 companies, including 3DD Productions, BBC ALBA and Dogwoof.

Spearheaded by Laurine Garaude, the boss of Reed Midem’s TV division, Mipcom will also host screenings of anticipated new shows such as Sony Pictures Entertainment’s spy series “Counterpart” (pictured), NHK’s “Kurara: The Dazzling Life of Hokusai’s Daughter” (which will screen in 4K), and “Britannia,” the first co-production between Sky and Amazon U.S.

As previously announced, HBO Chairman-CEO Richard Plepler will receive the 2017 Variety Vanguard Award and will deliver a keynote address. The high-profile roster of speakers at Mipcom also includes Gordon Ramsay, the award-winning chef and TV host, and Courteney Monroe, National Geographic’s Global Networks CEO.

Garaude said Mipcom expects an estimated 14,000 participants across 106 countries, on a par with last year. The event will also welcome about 4,800 buyers, including 500 subscription-based streaming services.

Mipcom will take place in Cannes from Oct. 16 to 19.

More Digital

  • apple AR patent application

    Apple Patents Gesture, Expression Tracking for Mixed Reality Headset

    Apple’s upcoming mixed reality headset could include a number of sensors to track the eyes, gestures and even facial expressions of its users. The company applied for a patent to track these kinds of inputs, and combine them with information gathered from outward-facing sensors for mixed reality experiences. The patent application in question, simply titled [...]

  • Natalie Portman Thor Comic Con

    Comic-Con: Marvel 'Shock and Awe' Strategy Dominates Twitter Buzz

    Disney’s Marvel Studios handily won the hype trophy from this year’s Comic-Con International San Diego. Marvel Studios — which returned to the 2019 Comic-Con stage with a chock-full Phase 4 slate of announcements — dominated the discussion on Twitter out of the convention, capturing the biggest volume of buzz for nine of the top 10 [...]

  • Nigeria’s Kunle Afolayan: African Audiences Shouldn’t

    Nigeria’s Kunle Afolayan: African Audiences Shouldn’t Be ‘Second-Class’

    DURBAN–A young boy from a middle-class home gets an unconventional schooling in the ways of the world when he’s forced to apprentice at a mechanic’s workshop in a rough-and-tumble section of Lagos. “Mokalik” is the latest feature from Kunle Afolayan, a leading figure in the wave of filmmakers revitalizing the Nigerian film industry. The film [...]

  • SAG-AFTRA HQ

    SAG-AFTRA Ends Long Strike Against Ad Agency Bartle Bogle Hegarty

    SAG-AFTRA has ended its 10-month strike against Bartle Bogle Hegarty after the advertising agency agreed to sign the union’s new commercials contract. The union instructed its 160,000 members in September not to accept any work for BBH, which had been signed to SAG-AFTRA’s commercials contracts since 1999. The strike came two weeks after BBH publicly [...]

  • FaceApp is displayed on an iPhone,

    SAG-AFTRA Warns Members About FaceApp Terms of Use

    SAG-AFTRA is warning its 160,000 members about the “overreaching and invasive” terms of use for the FaceApp mobile application. FaceApp, developed by Russian company Wireless Lab, uses neural network technology to automatically generate transformations of faces in photographs. The app can be used to make users appear older, younger, or change gender. The terms include [...]

  • J. Cole

    Apple Music Launches 'Rap Life' Playlist

    Apple Music announced the launch of “Rap Life,” a new global playlist focusing on contemporary rap artists and culture. It replaces the former “The A-List: Hip-Hop” playlist. Said Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B: “We flipped it to dig deeper into into the lifestyle [and to] keep pushing the culture [...]

More From Our Brands

Access exclusive content