You will be redirected back to your article in seconds

MLB, Disney Tap Amazon’s Michael Paull as CEO of BAMTech Streaming Venture

Michael Paull has been named chief executive officer of BAMTech, the video-streaming company owned by MLB Advanced Media, the Walt Disney Co. and the NHL.

Paull most recently was VP of digital video at Amazon, overseeing the Amazon Channels initiative worldwide and global content, product, technology, operations and marketing.

Paull will start in March as CEO of BAMTech and report directly to the BAMTech board. He’ll be relocating to New York City from the Seattle area. Disney has made a $1 billion investment in the company, giving it a 33% stake in BAMTech.

BAMTech had been overseen by Bob Bowman, CEO of MLBAM, before he stepped away from day-to-day management last year following Disney’s investment.

Currently, BAMTech operates direct-to-consumer streaming services that collectively have 7.5 million total global paid subscribers. Those include the league’s MLB.TV, as well as HBO Now, WWE Network, and services from the NHL and the PGA Tour. BAMTech also teamed with Discovery Communications to form BAMTech Europe to expand into Europe, and entered into a multiyear deal with Riot Games to launch new “League of Legends” eSports content.

Disney sees BAMTech as giving it entree into the world of over-the-top streaming services, as the pay-TV sector softens. When it announced the investment, the Mouse House said it planned to launch an ESPN-branded multi-sport subscription streaming service by the end of 2016, but that hasn’t come to fruition.

“Michael is a talented and accomplished executive who shares our collective vision for BAMTech as it aggressively explores new means to acquire and distribute video content,” Major League Baseball commissioner Robert D. Manfred Jr. said in a statement. “We are confident Michael will deliver on the incredible potential and promise this venture has for building powerful viewing experiences for its clients and their customers.”

Paull joined Amazon in 2012 and during his tenure with the ecommerce giant he oversaw the launch of Prime Video and Amazon’s transactional VOD business in the U.S., as well as the development of Prime Music. He previously held senior leadership positions with Sony Pictures Entertainment, Sony Music Entertainment, Fox Entertainment Group and Time Warner.

Paull, in a statement provided by MLBAM, said, “The team at BAMTech has created a best in class over-the-top video streaming platform allowing them to develop innovative solutions for their customers. I am grateful to have the opportunity to work with this highly accomplished team and want to thank Major League Baseball and the Walt Disney Company for this exciting opportunity.”

Paull holds a master’s degree in business administration from Harvard Business School and received a bachelor’s degree from the University of California, Riverside.

Popular on Variety

More Digital

  • wolves in the walls emmy

    Neil Gaiman VR Experience 'Wolves in the Walls' Wins Primetime Emmy

    “Wolves in the Walls,” the virtual reality (VR) experience based on Neil Gaiman’s children’s book by the same name, has been awarded with a Primetime Emmy for outstanding innovation in interactive media. The experience has been produced by San Francisco-based immersive entertainment startup Fable, which puts a big effort on making the viewer a participating [...]

  • The Void San Francisco

    The Void Teams Up With Sony Pictures for New Location-Based VR Experience

    James Murdoch-backed virtual reality (VR) startup The Void has teamed up with Sony Pictures Virtual reality to produce a new location-based VR experience, according to Curtis Hickman, the startup’s chief creative officer. Hickman revealed the partnership in a conversation with Variety this week, during which he also outlined plans to bring more original IP to [...]

  • US President Donald J. Trump speaks

    Apple Stock Down 4.6% After Trump ‘Orders’ Companies to Leave China

    Apple’s share price was down around 4.6% Friday at the close of the market, to $202.64 per share, after President Trump took to Twitter to “order” U.S. companies to leave China. The slide came amid a market-wide sell-off, with the NASDAQ sliding 3%, and the Dow dropping 623 points. Trump’s edict was a response to [...]

  • Former head of CAA China Peter

    Peter Loehr to Spearhead Asia Expansion of Genies Avatar Venture (EXCLUSIVE)

    Peter Loehr, the former head of CAA in China, and seasoned music executive John Possman have been tapped by digital avatar company Genies to lead its expansion into Asia. The company’s proprietary avatar technology allows users to express ideas, thoughts and feelings in a different way from text, audio and video. Within the app and [...]

  • Tim Connolly - Quibi

    Quibi Head of Partnerships and Advertising Tim Connolly Departs

    Tim Connolly, the former Hulu exec who joined Quibi last year as head of partnerships and advertising, is leaving the mobile TV subscription startup founded by Jeffrey Katzenberg. Connolly’s exit comes eight months ahead of Quibi’s planned April 2020 debut. A Quibi rep declined to comment on his departure, which was first reported by Business [...]

  • Warner Music Group Partners With Audiomack

    Warner Music Group Partners With Audiomack

    Warner Music Group announced it has entered a partnership with the music streaming and discovery service Audiomack, marking the platform’s first licensing deal with a major label. According to the announcement, the two companies will work together on content concepts and explore ways to break emerging artists, connecting music fans with rising talent before they [...]

More From Our Brands

Access exclusive content