You will be redirected back to your article in seconds

Warner Bros.’s Machinima Launches 24-Hour Channel on Twitch

Machinima now has a linear-TV-style channel on Twitch, the Amazon-owned social-video platform focused on live video-game broadcasting and culture.

Machinima, a division of Warner Bros. Digital Networks, launched the ad-supported 24-hour channel on Twitch (at twitch.tv/machinima) on Wednesday. At launch, the channel features gaming, fandom and animation content culled from Machinima’s existing original productions, including videos from “Body Count Fighting” and “Mega Man Dies at the End.”

In addition, Machinima’s Twitch channel will include two hours of live programming every weekday, with shows including “VR Power Hour” (pictured above) and “Spacebar,” a talk show about news for nerds.

“Twitch is home to one of the largest and most loyal communities of fandom and gamer content in the world,” said Machinima senior VP and GM Russell Arons. “This new initiative with Twitch shows the power and appeal of the Machinima brand.”

The new channel builds on Twitch’s existing relationship with Machinima, said Jane Weedon, Twitch’s director of business development. “By making their videos available 24/7 with a constant influx of new content, it’s going to make their channel even more compelling for both new and existing fans,” she said.

The deal is part of Twitch’s efforts to expand video programming available on the platform through partnerships, branching beyond its popular live game-play broadcasts. Earlier this week, Cinedigm launched a 24-hour channel on Twitch for CONtv (at twitch.tv/contv), combining a slate of original programming with material from a digital catalog of over 2,800 films and TV titles spanning sci-fi, horror, fantasy, anime, cult, grindhouse and Comic-Con coverage.

New programming on Machinima’s Twitch channel includes: “VR Power Hour,” highlighting influencers and talent playing a variety of competitive virtual-reality games and checking out other VR experiences; “ETC Party Time,” in which ETC’s Ricky and Eliot play a combination of top video and table games with a rotating cast of influencers and friends; “Spacebar,” promising an in-depth breakdown of newsy nerdy nuggets; and “Games With Shibby,” with YouTube gamer and Machinima staffer Shibby2142 playing popular titles.

Repurposed content on the Twitch channel will come from “Body Count Fighting,” with tips on and match replays of fighting games; “Mega Man Dies at the End,” animated series following video-game character Mega Man in a quest to find his robot friend Roll; “NPC,” which tells the story of Mike, a non-playable character in the top role-playing game; and “League Bits,” animated shorts that poke fun at the day-to-day life and annoyances of the champions of multiplayer online battle arena games, loosely based on “League of Legends.”

Machinima’s distribution deal with Twitch builds on other pacts it has struck recently. Those include deals with Amazon Channels, Verizon’s Go90, Xumo, Comcast Watchable, the U.K.’s Sky, China’s Sohu, and Sony’s PlayStation Vue. According to Warner Bros. Digital Networks, Machinima reaches over 145 million viewers each month.

Warner Bros. acquired full control of Machinima in November 2016, after the studio had previously participated as an investor in two rounds of funding.

More Digital

  • hdhomerun roku app

    HDHomerun App Brings Live TV to Roku Devices

    Roku users are getting another way to watch live television with the help of their favorite streaming devices: Silicondust, maker of the HDHomerun TV tuners, has released a beta version of its HDHomerun app for Roku TVs and streaming devices. “We need to start out by saying this is very much a beta product,” the [...]

  • Vox Media

    Vox Media Staff Ratifies First Union Contract, Negotiated by Writers Guild

    Staffers at Vox Media, which includes Curbed, Eater, Polygon, Recode, SB Nation, The Verge and Vox.com, have ratified their first collective bargaining agreement with more than 90% in support. The staffers are represented by the Writers Guild of America East. Vox Media’s 350-member unit began bargaining their first contract in April 2018. The campaign to [...]

  • Joslyn Davis, Lily-Marston - Shared Media

    Clevver’s Joslyn Davis, Lily Marston Launch Their Own YouTube Media Venture (EXCLUSIVE)

    Here’s the latest chapter in the saga of Clevver, the entertainment/lifestyle YouTube network marooned by the shuttering of former parent Defy Media and subsequently snapped up by Hearst Magazines. Two of the principal creatives behind Clevver — Joslyn Davis and Lily Marston — together with Clevver Media co-founder Jorge Maldonado have launched Shared Media, their [...]

  • Money-Diaries-Refinery29

    Refinery29 to Produce Interactive Series Funded by Eko (EXCLUSIVE)

    Refinery29 has been bitten by the “Bandersnatch” bug. The millennial-female-focused digital media and entertainment company inked a pact with Eko, an interactive-video platform developer whose backers include Walmart, to produce several “choose-your-own-adventure”-style series based on Refinery29 content properties. The companies have started development on their first project: an interactive scripted adaptation of Refinery29’s popular “Money [...]

  • Dan Howell

    YouTube Star Dan Howell Comes Out as Gay: 'It Gets So Much Better'

    It’s Pride Month, and popular YouTube vlogger Dan Howell had a message for fans that he’d been working on for a year: “Basically, I’m Gay,” he shared in a video Thursday. In the 45-minute video, Howell discussed coming to terms with his sexual orientation and his thoughts on labels that people use to define themselves [...]

  • Netflix Expands Korean Content Commitment

    Netflix Expands Korean Content Commitment as Industry Deepens

    Global streaming giant, Netflix is expanding its involvement in the Korean film and TV industries by greenlighting several new shows and renewing others. “When we started three years ago, we had a high degree of confidence that Korean drama would work well in Asia, but we had no internal metrics of our own,” Korean content [...]

  • Instagram Logo

    Instagram Outage: Facebook’s Photo Sharing Service Went Down For Multiple Hours

    Instagram faced another major outage Thursday afternoon, with users from around the world reporting that they weren’t able to access Facebook’s photo sharing service via its app and website. An Instagram spokesperson told Variety around 5pm PT that the issue had been resolved: “Earlier today, a technical issue caused some people to have trouble accessing [...]

More From Our Brands

Access exclusive content