×
You will be redirected back to your article in seconds

VR Startup Littlstar Gets Ready to Embrace AR, Help Studios and Developers Make Money (EXCLUSIVE)

Virtual reality (VR) startup Littlstar announced a number of enhancements of its apps and developer platform Thursday that are meant to help studios and startups alike make money with a wide variety of immersive entertainment. One of the biggest changes for the startup, which is best known for its Littlstar app, a kind of catalog of cinematic VR and 360-degree video clips: It is going to start supporting augmented reality content and experiences as well.

“We really want to start to bridge the worlds of VR and AR,” said Littlstar CEO Tony Mugavero in an interview with Variety. The initial focus will be on mobile AR, which could get a big boost once Apple’s ARKit and Google’s ARCore projects are widely distributed to supported iPhones and Android phones. “We see the bigger opportunity in mobile for now,” Mugavero said.

In addition to AR, Littlstar also wants to open up its apps and software development platform to support VR games and other non-cinematic content, and add the ability for publishers to charge for apps and experiences. “Going into the fall, you are going to be able to buy content,” he said.

Littlstart currently has its own apps on all major VR headsets, including Oculus Rift, HTC Vive, PlayStation VR, Samsung Gear VR and Google Daydream. The company is also distributing 306-degree video on Apple TV, Android TV and the web.

Littlstar also has built a developer platform to make it easier for others to quickly build and distribute their own VR apps. Some of the networks and studios whose apps make use of this platform include CNN, Syfy, Hearst, AOL and others. Altogether, over 150 apps are based on Littlstar’s technology, said Mugavero. These developers will soon also be able to make use of Littlstar’s most recent features, meaning that they will be able to sell VR content through their own apps as well.

The ultimate goal of the company is to offer publishers a one-stop solution to distribute and monetize immersive content, including analytics tools, payments and more. “We are building the foundation for a true immersive network,” said Mugavero.

Littlstar has raised around $6.4 million in funding, with investors including Disney, A+E Networks, Michael Eisner’s Tornante Company and others.

More Digital

  • BURBANK, CALIFORNIA - JANUARY 18: (EDITORIAL

    Dax Shepard, Bobby Bones, 'Breakfast Club' Among iHeartRadio Podcast Awards Winners

    iHeartRadio launched its first ever Podcast Awards on Friday (January 18) in Los Angeles. Among the winners in 22 categories were “Whine Down with Jana Kramer” (Best Entertainment TV Podcast); “Armchair Expert with Dax Shepard (Breakout Podcast); “Bobbycast” (Music Podcast); and “The Breakfast Club” (Best Multicultural Podcast). The winners were determined by iHeartRadio listeners. Taking the top prize of Podcast [...]

  • Velvet Buzzsaw trailer

    Netflix Original Movies: What to Look Forward To in 2019

    Following the biggest fourth-quarter worldwide subscriber gain ever and some controversy around increased prices in the U.S., Netflix looks to keep its momentum going into 2019. From Jan. 18 through March, the streaming site will release 10 original films, including action-packed thrillers, a post-apocalyptic sci-fi, quirky comedies, inspirational dramas, an artistic horror movie and a viral [...]

  • The Beatles Eight Days a Week

    Imagine's Documentary Arm Sets First-Look Pact With Apple (EXCLUSIVE)

    Brian Grazer and Ron Howard’s Imagine Documentaries has set a first-look pact with Apple to develop non-fiction features and series. The deal comes as Imagine is investing heavily in the premium non-fiction arena. The company in June recruited RadicalMedia veteran Justin Wilkes to head Imagine Documentaries as president. The deal suggests that Apple sees docu [...]

  • Walt Disney HQ LA

    Disney Unveils Financial Data for DTC Unit, Sets April 11 for Investor Presentation

    Disney has rejiggered its business segments for earnings reporting to make room for the new unit housing its global streaming operations. Disney on Friday released restated earnings for fiscal 2018, 2017 and 2016 to give investors and financial analysts better visibility into its spending on the launch of the Disney Plus, ESPN Plus and other [...]

  • Facebook Logo

    Release of Docs to Reveal How Facebook Made Money Off Children

    Documents related to a 2012 lawsuit against Facebook in which children, sometimes unwittingly, spent their parents’ money on games via the social site will be unsealed, according to a Monday ruling from the United States District Court. The court gave Facebook ten days to file unredacted documents in accordance with the ruling. The 2012 lawsuit [...]

  • Facebook Logo

    Facebook Sets Up New Product Group for AR Glasses (Report)

    Facebook has restructured its augmented and virtual reality research division and set up a new group tasked with building augmented reality (AR) glasses, according to a new Business Insider report. Facebook acknowledged the move in a statement given to the publication, saying that the move affected “a few hundred people.” The group has already built [...]

More From Our Brands

Access exclusive content