×
You will be redirected back to your article in seconds

VR Startup Littlstar Gets Ready to Embrace AR, Help Studios and Developers Make Money (EXCLUSIVE)

Virtual reality (VR) startup Littlstar announced a number of enhancements of its apps and developer platform Thursday that are meant to help studios and startups alike make money with a wide variety of immersive entertainment. One of the biggest changes for the startup, which is best known for its Littlstar app, a kind of catalog of cinematic VR and 360-degree video clips: It is going to start supporting augmented reality content and experiences as well.

“We really want to start to bridge the worlds of VR and AR,” said Littlstar CEO Tony Mugavero in an interview with Variety. The initial focus will be on mobile AR, which could get a big boost once Apple’s ARKit and Google’s ARCore projects are widely distributed to supported iPhones and Android phones. “We see the bigger opportunity in mobile for now,” Mugavero said.

In addition to AR, Littlstar also wants to open up its apps and software development platform to support VR games and other non-cinematic content, and add the ability for publishers to charge for apps and experiences. “Going into the fall, you are going to be able to buy content,” he said.

Littlstart currently has its own apps on all major VR headsets, including Oculus Rift, HTC Vive, PlayStation VR, Samsung Gear VR and Google Daydream. The company is also distributing 306-degree video on Apple TV, Android TV and the web.

Littlstar also has built a developer platform to make it easier for others to quickly build and distribute their own VR apps. Some of the networks and studios whose apps make use of this platform include CNN, Syfy, Hearst, AOL and others. Altogether, over 150 apps are based on Littlstar’s technology, said Mugavero. These developers will soon also be able to make use of Littlstar’s most recent features, meaning that they will be able to sell VR content through their own apps as well.

The ultimate goal of the company is to offer publishers a one-stop solution to distribute and monetize immersive content, including analytics tools, payments and more. “We are building the foundation for a true immersive network,” said Mugavero.

Littlstar has raised around $6.4 million in funding, with investors including Disney, A+E Networks, Michael Eisner’s Tornante Company and others.

More Digital

  • Google Stadia is a Net Neutrality

    Google Stadia is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

  • crunchyroll logo

    Crunchyroll Raises Subscription Price to $7.99

    AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson. The new pricing will go into effect on May 1 for new subscribers, while existing members will see [...]

  • StyleHaul

    StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees

    The axe is falling on StyleHaul: The fashion, beauty and lifestyle digital media and marketing company owned by RTL Group is shuttering U.S. operations, resulting the layoff of around 65 employees. StyleHaul offices in L.A., with about 55 employees, and in New York City, with around 10 staffers, are closing. RTL said StyleHaul’s U.K. operations, [...]

  • Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown, a leading platform for letting music fans know about upcoming concerts by their favorite artists, has acquired Hypebot, a news site publishing stories about the music industry and technology, and its sister site MusicThinkTank. “I’m proud to share that Hypebot and MusicThinkTank have been acquired by Bandsintown,” wrote Bruce Houghton, the founder of the [...]

  • Vertigo Games Believes ‘Location-Based Virtual Reality’

    Vertigo Games Believes ‘Location-Based Virtual Reality’ Is Future of VR

    As virtual reality becomes more and more available, many developers are looking for new frontiers to expand the experiences offered by the tech. For Netherlands-based Vertigo Games, that next frontier is what they call “location-based virtual reality.” It’s essentially high-quality VR experiences where players aren’t tethered to a PC or even to the confines of [...]

  • GDC 2019: Google's Play For Gaming

    GDC 2019: Google's Play for Gaming Ubiquity, Rise of Ray Tracing, Store Wars

    The Game Developers Conference finished up Friday evening, wrapping one of the most exciting GDCs in recent memory with Google’s splashy entrance into AAA video gaming, the emergence of real-time ray tracing as a compelling technology for film, TV, and games, and the growing war between two global estore powerhouses: Valve’s Steam and the Epic [...]

More From Our Brands

Access exclusive content