×
You will be redirected back to your article in seconds

Leonardo DiCaprio Invests in Emotion-Capture Startup MindMaze

Switzerland-based human computing interfaces startup MindMaze has attracted an investment from none other than Leonardo DiCaprio, who is also joining the company’s board of advisers. The investment is being made as part of a new round of funding that hasn’t closed, and the amount of money DiCaprio is investing wasn’t revealed as part of the announcement.

MindMaze was founded in 2012 with the goal of finding new ways to capture brain activity, and initially focused on medical applications, including rehabilitation after strokes. More recently, the company has been expanding to also use its technology in entertainment, including via facial expression capture for virtual and augmented reality.

“MindMaze technology has already impacted the lives of many people, and it is poised to define the way we will experience and create content in the future,” said DiCaprio in a statement. “I am excited about the possibilities of MindMaze’s technology, especially for its potential to be a driving force in media and entertainment in the years to come.”

The MindMaze mask, equipped with sensors to measure bio-signals indicative of facial expressions.
Courtesy of MindMaze

Earlier this year, MindMaze introduced a product it calls “mask,” which aims to capture bio-signals directly from a user’s face while she wears a VR headset equipped with the company’s sensors. The company claims that this approach enables it to capture facial expressions even before they fully appear on a user’s face.

MindMaze founder and CEO Tej Tadi said that his company is currently in discussions with Hollywood studios as well as video game companies and hardware manufacturers about licensing MindMaze’s technology. The result could be an enhancement of motion capture technology for studios, or an integration into a commercial product that would reach consumers. “We are talking to everyone,” he said.

Ultimately, the goal was to implement MindMaze’s technology on the chip level to integrate it into small and portable devices, he said. “This is a mobile-based platform.”

MindMaze has thus far raised more than $108 million in funding. The company’s $100 million Series A was led by India’s Hinduja Group.

More Digital

  • Vaccination

    YouTube Yanks Ads From Anti-Vaccination Conspiracy Channels

    YouTube, under fire for facilitating the spread of conspiracy theories and other misinformation, said it will no longer serve ads on channels that espouse anti-vaccination rhetoric. The Google-owned video giant cited its advertising policy that bans “dangerous and harmful” content from eligibility in its monetization program. “We have strict policies that govern what videos we [...]

  • Evan Williams, Twitter founder (R) and

    Twitter Co-Founder Evan Williams Steps Down From Company’s Board

    Twitter co-founder Evan “Ev” Williams is stepping down from the company’s board, Twitter announced in a SEC filing Friday afternoon. Williams will depart from the board at the end of this month, according to the filing. “It’s been an incredible 13 years, and I’m proud of what Twitter has accomplished during my time with the [...]

  • Facebook Logo

    Facebook Shuts Down Controversial Ovano VPN App

    Responding to a continued backlash over its data collection practices, Facebook pulled the plug on its Ovano VPN app Friday. Ovano, which promised users an added level of privacy while using public Wifi hotspots, was used by Facebook for market research purposes. Facebook removed the app from the Google Play store Friday, and the company [...]

  • Smosh

    Smosh Acquired by Rhett & Link's Mythical Entertainment

    UPDATED: Smosh, the long-running YouTube comedy brand, has been acquired by Mythical Entertainment, the company formed by Rhett & Link, hosts of comedy show “Good Mythical Morning.” As first reported by Variety last week, Mythical emerged as the leading candidate to buy Smosh, which was left stranded after parent company Defy Media shut down without [...]

  • China Video Streaming Giant iQIYI Loses

    Chinese Video Giant iQIYI Loses $1.3 Billion in 2018

    Chinese video streaming firm iQIYI lost over $1.3 billion in 2018, as revenues and subscriber numbers ballooned. The deepening losses reflected ever higher spending on original content production. Announcing its first full-year financials since a March IPO that launched it onto the NASDAQ, iQIYI said that it lost $1.3 billion (RMB9.1 billion) last compared with [...]

  • Roku headquarters

    Roku Aims to Top $1 Billion in Revenue in 2019, Beats Holiday Quarter Earnings Expectations

    Roku wants to become a billion-dollar company in 2019, and invest more in its ongoing international expansion. The streaming-device maker told investors on Thursday that it expects to generate between $1 billion and $1.025 billion this year, and that international growth was one of its key investment areas for 2019. Roku made these announcements as [...]

More From Our Brands

Access exclusive content