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Twitch Taps Maker Studios’ Kendra Johnson as GM of Content Development, Emerging Markets

Twitch, the live-video streamer specializing in video games owned by Amazon, has hired Kendra Johnson as general manager of global content development and emerging markets.

Johnson most recently was at Disney’s Maker Studios, serving as head of distribution and strategic partnerships. She reports to John Howell, Twitch’s VP of global partnerships. In the role, Johnson will be responsible for global content acquisition efforts while driving Twitch’s business in the Latin America and Asia-Pacific regions. In addition, Kendra will be overseeing all regional content development teams.

“Twitch’s creator-first approach to monetization, moderation, and overall functionality, has elevated livestreaming from a hobby to a career,” Johnson said in a statement. “My goal is to ensure creators and viewers around the world are fully versed in both the depth of our offerings and the strength of our community.”

Prior to joining Maker Studios in 2015, Kendra worked at ABC Family (now Freeform) as VP of business strategy, planning and development. Before that, she was chief of staff for Disney/ABC Television Group president Anne Sweeney.

Johnson began her career in the entertainment industry with Miramax Films, where she worked in the finance department, and was an analyst in Goldman Sachs’ investment banking and asset management divisions. She holds a bachelor’s degree in history from Yale University.

Other recent Twitch senior hires include SVP of global marketing Kate Jhaveri, who previously held marketing positions at Twitter, Facebook and Microsoft; SVP of content Michael Aragon, formerly with Otter Media’s Ellation and Sony’s PlayStation Network; and VP of commerce Matt McCloskey, former COO of Microsoft’s 343 Industries.

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