JustWatch Hires Former Sony Pictures SVP Aaron Wahle to Lead Los Angeles Office

Digital movie marketing specialist JustWatch has hired former Sony Pictures SVP Aaron Wahle to head its new Los Angeles office. Wahle had been with Sony since early 2012, and most recently was in charge of international digital marketing. At JustWatch, Wahle’s new title is SVP of marketing & business development.

JustWatch may be best known for its website JustWatch.com, which helps consumers to find movies and TV shows across a variety of streaming services. However, the Berlin-based company has also been building out a B2B business around helping studios with their digital marketing efforts.

For this, the company has been collecting data on some 75 million unique users of its website and apps, and then using that data to target movie fans with campaigns that run directly on YouTube, Facebook, and elsewhere. The company claims that campaigns aided by its data insights are more than twice as effective as the average YouTube or Facebook campaign.

Wahle actually got to know JustWatch when it was pitching its business to Sony. “Over the last years I saw more than 500 startups in my office,” he said. “The buzz words and promises were always big, but were almost always never met.” However, JustWatch convinced him to not only to collaborate on campaigns in over ten markets, but also ultimately switch jobs.

Popular on Variety

JustWatch founder and CEO David Croyé added that it was the biggest possible compliment if a customer who got to see his company’s work first-hand ended up taking a job within the company. “We are very happy to welcome Aaron Wahle at JustWatch,” he concluded.

More Digital

  • HQ Trivia

    HQ Trivia Lives? CEO Claims He's Found Potential Buyer for Live Game-Show App

    Hold the phone, HQties — there might be a second act for HQ Trivia. The once-buzzy live game-show app, whose audience had declined after peaking two years ago, shut down last week after the company ran out of money and a deal to sell it fell through. Now Rus Yusupov, CEO of parent company Intermedia [...]

  • Dolan Twins

    Dolan Twins to Launch Their First Podcast (EXCLUSIVE)

    The Dolan Twins, sibling digital influencers who have a combined following of more than 50 million across internet platforms, are set to launch their first podcast: “Deeper With The Dolan Twins.” The new weekly podcast from 20-year-old Ethan and Grayson Dolan is being produced under an exclusive pact with Cadence13, a division of Entercom Communications’ [...]

  • Justin Bieber Changes album cover

    Following Lil Nas X, Justin Bieber Track Is Latest to Highlight Online Marketplace

    A shout-out on social media from Justin Bieber has brought some additional shine to Splice Sounds, the popular platform for rights-cleared sounds and beats. The track “Running Over,” from Bieber’s album “Changes” and featuring Lil Dicky, was produced by The Audibles and is based on a loop created by British artist Laxcity and uploaded to Splice. [...]

  • LadBaby at Abbey Road Studio, London,

    Facebook Leans on Local Creators to Grow Watch and Hit New Target Areas

    As Facebook leans into sports, non-scripted and select scripted properties, it’s increasingly looking to an army of creators rather than A-list celebrities to tap into all three target areas as they grow businesses on the Watch platform. Facebook’s newly appointed head of entertainment media partnerships for Northern Europe Anna Higgs tells Variety, “The Watch strategy [...]

  • Apple-Coronavirus

    Apple Warns of Sales Shortfall for March 2020 Quarter, Blaming Coronavirus Outbreak

    Apple said the spread of the coronavirus in China has disrupted iPhone manufacturing and driven down sales in the country. As a result, the tech giant said it now expects to undershoot the revenue guidance it previously provided, of between $63.0 billion and $67.0 billion its fiscal 2020 second quarter (which ends March 28). “Work [...]

  • Jeff Bezos

    Jeff Bezos Forms $10 Billion Fund to Fight Climate Change

    Multi-billionaire Jeff Bezos, the world’s wealthiest person, announced a $10 billion fund to invest in projects that will combat the alarming trend of climate change. The Amazon founder and CEO announced the formation of the Bezos Earth Fund in an Instagram post Monday (Feb. 17).⁣⁣⁣ According to Bezos, the fund will begin issuing grants this [...]

  • Jake Paul

    YouTuber Jake Paul Launches Entrepreneur How-To Platform, Financial Freedom Movement

    YouTuber Jake Paul wants you to be financially free, for $19.99 a month.  At a rally on Saturday, the content creator — along with influencer friends and around 50 teenage and tween-age fans, some chaperoned by parents — launched the Financial Freedom Movement (FFM) in partnership with GenZ Holdings Inc., a Los Angeles-based brand development [...]

More From Our Brands

Access exclusive content