Digital movie marketing specialist JustWatch has hired former Sony Pictures SVP Aaron Wahle to head its new Los Angeles office. Wahle had been with Sony since early 2012, and most recently was in charge of international digital marketing. At JustWatch, Wahle’s new title is SVP of marketing & business development.
JustWatch may be best known for its website JustWatch.com, which helps consumers to find movies and TV shows across a variety of streaming services. However, the Berlin-based company has also been building out a B2B business around helping studios with their digital marketing efforts.
For this, the company has been collecting data on some 75 million unique users of its website and apps, and then using that data to target movie fans with campaigns that run directly on YouTube, Facebook, and elsewhere. The company claims that campaigns aided by its data insights are more than twice as effective as the average YouTube or Facebook campaign.
Wahle actually got to know JustWatch when it was pitching its business to Sony. “Over the last years I saw more than 500 startups in my office,” he said. “The buzz words and promises were always big, but were almost always never met.” However, JustWatch convinced him to not only to collaborate on campaigns in over ten markets, but also ultimately switch jobs.
JustWatch founder and CEO David Croyé added that it was the biggest possible compliment if a customer who got to see his company’s work first-hand ended up taking a job within the company. “We are very happy to welcome Aaron Wahle at JustWatch,” he concluded.