×

‘Justice League’ VR: Imax VR Centers Get First Exclusive Title From Warner Bros.

Imax and Warner Bros. are going live with their first exclusive VR partnership, with a not-so-subtle-title: “Justice league: An Imax VR Exclusive” debuted in Imax VR Centers in Los Angeles, New York and Toronto Monday, and is scheduled to come to additional Imax VR Centers in the UK and Shanghai soon.

The title, which ties into the new Warner Bros. “Justice League” feature film, allows players to choose a “Justice Leage” character and fight the forces of evil in several different missions. Players can outrace their enemies as Batman, fight Parademons as Wonder Woman, stop a ticking bomb as The Flash, and more.

Warner Bros and Imax first announced their partnership in March, with plans to make exclusive VR experiences for both “Justice League” and “Aquaman” as well as a third, still-unannounced title. Under the agreement, Imax is co-financing the VR titles, and in exchange is getting an exclusive window to show them at the company’s VR centers. In the case of the “Justice League” experience, that window lasts just two weeks.

Imax opened its first VR Center in Los Angeles earlier this year, and has since added locations in New York, Toronto and Shanghai. The company plans to have a total of ten such locations up and running by the end of the year, and has also committed to invest a total of $50 million into VR content.

Popular on Variety

However, Imax still views its VR push as part of an evaluation phase to gather feedback from audiences. Imax chief bizdev officer Rob Lister told Variety this summer that the company would likely be able to crunch the numbers on this experiment by the end of the year, and at that point figure out whether it would be ready for a much more aggressive international roll-out. “We are off to a very promising start,” he said.

More Digital

  • Netflix-logo-N-icon

    Netflix Adds Deals With Six Anime Creators in Japan

    Global streaming giant, Netflix is partnering with six different Japanese creators in order to expand its slate of originals anime content. Among the deals are ones with Clamp, the female manga collective that was responsible for the “Cardcaptor Sakura” franchise. Another is with Mari Yamazaki, whose “Thermae Romae” manga was turned into two hit live-action [...]

  • Netflix Corporate Headquarters in Los Gatos

    Netflix Looks to Dispel Myths in Berlin as it Ramps Up European Production

    Netflix is looking to create more transparency and dispel some of the myths around working with the streaming giant as it ramps up its European operations, though the company’s fast-paced shooting schedules are “not for everyone,” director of international originals Rachel Eggebeen said Tuesday morning at the Berlinale Series Market. “It’s a fast pace that [...]

  • Baby Yoda featured image

    Questions Remain for Disney Plus, Hulu Amid Iger-Chapek CEO Transition

    In a surprise announcement, Bob Iger said he was stepping down as Disney’s chief exec citing “the successful launch of Disney’s direct-to-consumer businesses” as one reason for the timing as he hands off to new CEO Bob Chapek. True, Disney earlier this month reported tremendous growth for Disney Plus, racking up 28.6 million users just [...]

  • Xumo on LG TV

    Comcast Acquires Xumo Free-Streaming Video Service

    Comcast announced that it has acquired Xumo, a free advertising-supported streaming service, from previous owners Panasonic and Meredith Corp. Financial terms of the deal were not disclosed. Comcast paid more than $100 million for Xumo, CNBC reported. Xumo will continue to operate as an independent business unit inside Comcast Cable, the company said. Xumo offers [...]

More From Our Brands

Access exclusive content