You will be redirected back to your article in seconds

Videogame Maker Ubisoft Moves Into Live Entertainment With ‘Just Dance Live’

Ubisoft, the French company behind videogames including “Assassin’s Creed” and “Rayman Raving Rabbids,” will expand into the live entertainment market with “Just Dance Live,” an immersive production based on its popular “Just Dance” franchise of rhythm-based videogames.

“Just Dance Live,” to be seen first in a pilot tour of four U.S. cities in March, will incorporate a 90-minute live performance (with about 15 dancers) into an interactive slate of activities that includes a red carpet and a lobby area where audience members can glam up their makeup, hair and accessories. Theatergoers will be invited to dance along with the show, which will be staged all around them.

“Just Dance Live” capitalizes on a brand that launched with a Nintendo Wii game in 2009 and has since spawned multiple sequels. It’s now billed as the number one music videogame franchise of all time.

For Ubisoft — currently considered a possible takeover target of media conglomerate Vivendi — the move comes as it’s begun to expand its properties into the broader entertainment industry with movies and comic books. “It fits in the strategy of Ubisoft becoming an entertainment actor in general,” said Hinde Daoui, Ubisoft’s live entertainment producer.

“Just Dance Live” will be staged by creative director Kim Gavin, whose credits include the closing ceremony of the 2012 Olympic Games in London, and designed and production managed by Stufish, the architecture, design and production studio that’s worked on shows including Cirque du Soleil’s “Ka” and “Believe.”

The pilot tour kicks off in Miami (March 8-11) before moving on to Chicago (March 15-18), Houston (March 22-25) and Hollywood (March 29-31). Daoui said the pilot production would inform where the show tours next and what kinds of venues are best suited to the production.

As for which Ubisoft properties will make the jump to the live entertainment space next, that remains to be seen. “At the moment we are focused 100% on ‘Just Dance,'” Daoui said.

Tickets for “Just Dance Live” are now on sale.


More Legit

  • Bryan Cranston on the Exhausting Joys

    Listen: Bryan Cranston on the Exhausting Joys of Broadway

    For anyone who doubts that being a Broadway actor can be grueling, let Bryan Cranston set you straight. Listen to this week’s podcast below: “There is a cumulative effect of fatigue that happens on the Broadway schedule that no amount of sleep the night before is going to wash away,” the Emmy and Tony-winning actor [...]

  • Jeff Daniels Variety Broadway to Kill

    How 'To Kill a Mockingbird' Beat the Odds to Deliver a Broadway Smash

    Jeff Daniels slumps into a chair in the Shubert Theatre, grasping an oversize Starbucks and looking bone-crushingly exhausted. His eyelids are heavy, and he seems like a man in desperate need of rest. It’s easy to understand why. It’s late March, and Daniels has just given his 100th Broadway performance as Atticus Finch, the small-town attorney [...]

  • ZZ Top, Caesars Entertainment Team on

    ZZ Top, Caesars Team for Jukebox Musical 'Sharp Dressed Man' (EXCLUSIVE)

    Rock and Roll Hall of Fame inductees ZZ Top and Caesars Entertainment are developing “Sharp Dressed Man,” a jukebox musical set to open next year in Las Vegas featuring the band’s greatest hits. Members Billy Gibbons, Dusty Hill and Frank Beard are all serving as executive producers. “Sharp Dressed Man” is described as an “outrageous, [...]

  • Williamstown Theater Festival 2016 season

    Marisa Tomei Starring in Broadway Revival of 'The Rose Tattoo'

    Marisa Tomei will star in the Broadway revival of Tennessee Williams’ “The Rose Tattoo.” The Oscar-winning actress will play Serafina, a part previously performed by the likes of Maureen Stapleton and Anna Magnani. It’s also a role that Tomei is familiar with, having starred in a Williamstown Theatre Festival production in 2016. “The Rose Tattoo” [...]

  • White Pearl review

    London Theater Review: 'White Pearl'

    Playwright Anchuli Felicia King dismantles the Asian market in this misfiring satire at London’s Royal Court Theatre. “White Pearl” makes a case that those seeking to make inroads into the Far East, perceiving a new El Dorado, are no better that colonial conquistadors of an earlier age — and entirely unequipped to understand the specifics [...]

  • Signature Theatre Celebrates Millionth Subsidized Ticket

    Signature Theatre Offers $35 Subsidized Tickets, Celebrates Millionth Sold

    Just the other night, a Manhattan cab driver told Signature Theatre executive director Harold Wolpert that he couldn’t afford to take his girlfriend to a show. In response, Wolpert motioned to his theater, saying that they offer $35 subsidized tickets. The driver said he’d try it out. “It was a great moment,” Wolpert said. “We’re [...]

More From Our Brands

Access exclusive content