Sony Pictures Virtual Reality (SPVR) has teamed up with Reality One and VRX Networks for a location-based VR experience for Sony’s upcoming “Jumanji” sequel. Coinciding with the release of ‘Jumanji: Welcome to the Jungle’ in December, Sony’s VR unit will bring “Jumanji: The VR Adventure” to 50 VR kiosks operated by VRX.
The experience is being described by Sony as an opportunity to enter “a magical, fully interactive 3D jungle… while outwitting evil henchmen and evading dangerous wildlife.” It will be a commercial experience, meaning that you’ll actually have to pay to play.
“Our goal at SPVR is to develop the business of virtual reality,” said Sony Pictures virtual reality SVP Jake Zim. “This partnership represents another way to monetize our content while offering audiences an exciting way to dive into our movie worlds.”
The initial launch locations of “Jumanji: The VR Adventure” will all be in malls and movie theaters in the U.S. and the UK, but Sony plans to bring the experience to South America, Asia and Australia as well when the movie launches in these respective markets. Separately, there will also be a version for home-based VR, which will be distributed on PlayStation VR, Steam, Viveport and the Oculus Store.
In addition to the “Jumanji” experience, Sony is also working with Reality One on a VR experience for “Hotel Transylvania 3,” which is expected to be released when the movie comes out in July of 2018. Some of the VR titles previously produced by or in partnership with Sony Pictures include a “Spider-Man: Homecoming” experience as well as The Void’s “Ghostbusters: Dimension.”