You will be redirected back to your article in seconds

Bleacher Report’s Josh Abrams Joining Digital Media Startup Fatherly as SVP of Sales

Josh Abrams, after more than seven years as Bleacher Report’s VP of sales, is jumping to millennial-parenting media startup Fatherly as senior VP of sales.

Abrams starts at New York-based Fatherly in December and reports to CEO Mike Rothman. Prior to joining Bleacher Report — which Time Warner’s Turner acquired in 2012 — he was director of sales for online-video network Broadband Enterprises and IAC’s CollegeHumor.

“I’d been courting [Abrams] pretty much since the inception of Fatherly… at this point it was the right time to bring him on,” said Rothman, who co-founded the company in 2014.

Before co-founding Fatherly in 2014 with chief content officer Simon Isaacs, Rothman was a sales and business exec for lifestyle media company Thrillist. Rothman said he got to know Abrams “when we were three knuckleheads at Thrillist, and there were like 10 knuckleheads at CollegeHumor.”

Under Abrams’ leadership, Fatherly in 2018 is looking to boost production of branded content from its in-house studio, as well as integrate advertisers into its emerging podcast network in partnership with iHeartMedia. Additionally, Abrams will work to expand the Fatherly Ambassador Network, which develops content with key category influencers for marketers.

Fatherly has raised $6 million to date from investors including BDMI, UTA, WPP Ventures, SoftTech VC, Crosslink, Lerer Hippeau Ventures, Gary Vaynerchuk’s VaynerRSE and the Knight Foundation.

The company targets an audience of men 30-54 who are entering their next life phase as parents. When he was at Thrillist, Rothman said, “We asked, ‘What happens when this audience ages out? That evolution from dude to dad is the inspiration for Fatherly.”

New York-based Fatherly now has 45 full-time employees. Earlier this year, the startup hired Michael Wertheim, former GM of EW.com who has worked as an independent media consultant, as COO; and former Inverse.com and Maxim editor Andrew Burmon as editor-in-chief.

More Digital

  • USA Today Mobile Apps Get Oscars

    USA Today Launches Oscars AR Experience to Highlight Work of Costume Designers (EXCLUSIVE)

    USA Today is getting ready for the Academy Awards with an augmented reality (AR) experience dedicated to the work of the costume designers on some of the Oscar-nominated movies. The experience, which went live in USA Today’s Android and iOS app Monday, presents wardrobe from 6 movies in augmented reality, including costumes worn on “Mary [...]

  • Amazon Prime

    Amazon Prime India Greenlights ‘Bandits’ Music Series

    Amazon Prime Video India has greenlit original series “Bandish Bandits.” The show is a musical created by Still and Still Media Collective. The series will follow an Indian classical musician bound by tradition and a pop star whose performance skills are greater than her talent. A bandish is a term used to describe a musical [...]

  • Alibaba Buys 8% Stake in Chinese

    Alibaba Buys 8% Stake in Chinese Video Platform Bilibili

    Alibaba has purchased an 8% stake in the Chinese online video platform Bilibili, the official Xinhua news agency reported. Bilibili is one of China’s top video streaming and entertainment platforms, with about 92 million monthly active users and 450 million page-views per day. Founded in 2009, it was listed on the NASDAQ last March. Alibaba’s [...]

  • Clevver-Logo

    Hearst Magazines Buys Clevver's Pop-Culture YouTube Channels After Defy's Demise

    Hearst Magazines has snapped up Clevver, a network of female-skewing lifestyle and pop-culture news YouTube channels that had been owned by now-defunct Defy Media. Clevver was left homeless after Defy’s sudden shutdown in November; its principals said at the time they were looking for a new home. Hearst Magazines sees a digital fit with Clevver’s [...]

  • "Brother" -- Episode 201-- Pictured (l-r):

    CBS Interactive's Marc DeBevoise on Streaming Boom, Content Strategy, and Apple

    Not everyone wants or needs to be Netflix to succeed in the streaming space. And not everyone sees Apple’s enigmatic new service as a threat. Even as rival streaming services offer gobs of content, CBS Interactive’s president and COO Marc DeBevoise sees the company’s targeted original programming strategy continuing to attract viewers to its All [...]

  • Rhett-Link-Good-Mythical-Morning

    Rhett & Link's Mythical Entertainment in Talks to Acquire Smosh (EXCLUSIVE)

    Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

More From Our Brands

Access exclusive content