Jonathan Cheban, whose many appearances on “Keeping Up With the Kardashians” have made him a household name throughout the world, has signed with WME for representation in all areas. Cheban’s new venture FoodGod, a social media handle he officially launched a year ago in which he shares his culinary experiences, will be the agency’s primary focus as it endeavors to pursue television and digital development deals.
Cheban, who is managed by Maverick Management’s Larry Rudolph (Britney Spears, Fifth Harmony), has 2.1 million followers on Instagram, 760,000 on Twitter, and more than 200,000 on Snapchat, where his limitless stream of “food porn” first got attention. Among the delicacies the influencer helped make viral: rainbow bagels, which Cheban snapped in 2015.
“I eat out 365 days a year,” says Cheban, who also spends most of his year traveling. “Being FoodGod is everything I love — eating out at the most original and special spots around the world, and sharing those experiences with millions of people daily. I couldn’t be more excited to have WME join me on this adventure.”
“Jonathan is one of those unique individuals who is always on the frontlines of pop culture,” says Rudolph. “With FoodGod, he has again hit on the pulse of the people. Everyone loves to eat. And everyone loves to share their food pictures and experiences. Jonathan has found a way to bring it all together in the most delicious way.”
Adds Cheban, who in 2010 starred in “The Spin Crowd,” his own show on E!: “FoodGod is the first brand to cross over between reality TV and the world of being an influencer.”