×

‘Jane the Virgin’ Star Jaime Camil’s Latest Gig: Playing a Monster in Augmented Reality

U.S. audiences may best know Jaime Camil for his role as Rogelio de la Vega, the dad slash telenovela star in The CW’s “Jane the Virgin.” But for his latest act, Camil embraced a completely new medium, and voiced a Spanish-speaking monster called Mo in an augmented reality game that’s part of the Osmo franchise of games.

“Monster en Español,” as the title is officially called, is Osmo’s latest game to use the iPad’s and iPhone’s front-facing camera as a way to combine action on the screen with physical play-time. The game, which was previously released in English,  invites children to draw objects with pen and paper, and then makes them come alive in the hands Mo, the playful monster voiced by Camil.

Camil told Variety during a recent interview that he first stumbled across Osmo when he saw an ad for the company’s games on the Disney channel. “I bought the device for my kids, and it was amazing,” he said.

The actor went on to buy ten more Osmo units to give away to nieces, nephews and friends with families. And then, Camil did something that his telenovela alter ego may have done as well: He gave Osmo a shout-out on social media. “I am shameless,” he quipped.

Osmo responded, and he started to chat with the company via direct messages, telling them: “You should do this in Spanish!” The company asked him wheter he’d be up for teaming up, and he agreed on the spot. “My big mouth always gets me in trouble,” joked Camil.

Camil, who has a three-year-old son and a six-year-old daughter, hopes that the game will help his children stay bilingual and practice their Spanish. He also argued that it was essential to provide toys like this in Spanish to the country’s estimated 20 million Spanish-speaking children. “This country is extremely diverse,” he said. “That is what makes this country so great.”

Osmo’s “Monster en Español” is being released for $49 on 11/13. The game will be available at Target, Best Buy and on Amazon as well as Osmo’s website. Tangible Play, the company behind Osmo, was founded in 2013 by former Google engineers. The company raised $25 million from Sesame Workshop and others in late 2016.

More Digital

  • APOS: Applause Sets up India Adaptation of

    APOS: Applause Sets up India Adaptation of BBC's 'Luther' (EXCLUSIVE)

    Indian content producer Applause Entertainment will produce a local version of hit BBC crime drama “Luther.” With “Luther,” Applause will continue its business model of assuming the risk of producing shows, and later offering them to OTT platforms as finished works. Starring Idris Elba, “Luther” is now five seasons old. The Indian adaptation will be [...]

  • Globe Centred On Asia And Oceania,

    APOS: Online Video Headed for 15% Annual Growth, Disrupting Asia Markets

    A blistering 15% annual growth of online video will give the Asian video industry (TV, pay-TV, home entertainment and streaming) a growth rate nearly double that of North America for the next five years. According to a new report from Media Partners Asia, published on the eve of the APOS conference in Indonesia, Asia’s online [...]

  • philo

    Philo Is Discontinuing Its Cheaper Internet-TV Skinny Bundle for New Customers

    The skinniest virtual pay-TV offering available is going by the wayside. Philo, the over-the-top TV company backed by four cable programmers, is eliminating its super-skinny bundle that offered more than 40 channels for just $16 per month for new customers. It’s more evidence that OTT players are being forced to adjust their pricing and packaging [...]

  • Samsung's Galaxy Fold Launch Delayed After

    Samsung Officially Delays Galaxy Fold Launch

    Samsung has officially delayed the launch of its much-anticipated foldable phone, the Galaxy Fold, after multiple reviewers experienced issues with the device’s screen. The company said in a statement that it would announce a new release data for the device “in the coming weeks.” The Galaxy Fold had first been unveiled at a press event [...]

  • Variety Cord Cutting Placeholder Cable

    Cord Cutting Will Accelerate in 2019, Skinny Bundles Poised to Fail (Report)

    The pace of cord cutting is continuing to accelerate this year, according to a new Convergence Research Group report, with 4.56 million TV households opting to ditch pay TV. By the end of the year, 34% of U.S. households won’t have a traditional TV subscription, according to the research company’s latest “Battle for the American [...]

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

More From Our Brands

Access exclusive content