×
You will be redirected back to your article in seconds

Instagram Clocks 200 Million Daily Users for Its Snapchat Stories Clone

Instagram’s Stories feature may not be original, but it’s clearly working for the Facebook-owned photo sharing app: More than 200 million people use Stories every day, the Instagram team revealed in a blog post Thursday.

Stories also got a few minor feature updates this week, including location-specific stickers for users in Chicago, London, Madrid and Tokyo as well as something it calls “selfie stickers.”

Instagram first introduced Stories last August. Instagram’s head of product Kevin Weil openly admitted at the time that the feature was inspired by Snapchat’s own Stories, but also argued that it was simply part of a general trend towards more visual media sharing.

 

By highlighting the new usage data now, Instagram clearly puts pressure on Snapchat, which went public earlier this year and is set to report its first quarterly earnings next month. Snapchat revealed during its IPO that it ended 2016 with 158 million daily active users.

And Instagram’s Stories clone isn’t Facebook’s only attempt to undermine Snapchat. The company has since added Stories-like features to almost all of its popular apps, giving users of Whatsapp, Messenger and the main Facebook app tools to share photos and videos in a Snapchat-like fashion.

More Digital

  • Three Great New Narrative AR and

    New AR/VR Worth Watching This Week: 'Crow,' 'Wonderscope,' 'Age of Sail'

    Instagram’s Stories feature may not be original, but it’s clearly working for the Facebook-owned photo sharing app: More than 200 million people use Stories every day, the Instagram team revealed in a blog post Thursday. Stories also got a few minor feature updates this week, including location-specific stickers for users in Chicago, London, Madrid and Tokyo as well […]

  • Criterion Collection

    With FilmStruck Shutdown, Criterion Collection Inks WarnerMedia Deal to Launch Standalone Streaming Service

    Instagram’s Stories feature may not be original, but it’s clearly working for the Facebook-owned photo sharing app: More than 200 million people use Stories every day, the Instagram team revealed in a blog post Thursday. Stories also got a few minor feature updates this week, including location-specific stickers for users in Chicago, London, Madrid and Tokyo as well […]

  • Facebook Logo

    Democratic Senators to Mark Zuckerberg: Facebook's Retaliation Against Critics May Have Legal Implications

    Instagram’s Stories feature may not be original, but it’s clearly working for the Facebook-owned photo sharing app: More than 200 million people use Stories every day, the Instagram team revealed in a blog post Thursday. Stories also got a few minor feature updates this week, including location-specific stickers for users in Chicago, London, Madrid and Tokyo as well […]

  • Xbox One X Console Controller Front

    Disc-Free Xbox One in the Works (Report)

    Instagram’s Stories feature may not be original, but it’s clearly working for the Facebook-owned photo sharing app: More than 200 million people use Stories every day, the Instagram team revealed in a blog post Thursday. Stories also got a few minor feature updates this week, including location-specific stickers for users in Chicago, London, Madrid and Tokyo as well […]

  • Kickstarter Gameband Game Watch is Officially

    Kickstarter Gameband Game Watch Is Officially Dead, No Refunds in Sight

    Instagram’s Stories feature may not be original, but it’s clearly working for the Facebook-owned photo sharing app: More than 200 million people use Stories every day, the Instagram team revealed in a blog post Thursday. Stories also got a few minor feature updates this week, including location-specific stickers for users in Chicago, London, Madrid and Tokyo as well […]

  • Facebook Tests Messenger Group Video Viewing

    Facebook May Be Bringing Group Video Viewing to Messenger

    Instagram’s Stories feature may not be original, but it’s clearly working for the Facebook-owned photo sharing app: More than 200 million people use Stories every day, the Instagram team revealed in a blog post Thursday. Stories also got a few minor feature updates this week, including location-specific stickers for users in Chicago, London, Madrid and Tokyo as well […]

  • Ken Jeong Cracks Christmas – YouTube

    Ken Jeong Wears an Ugly Christmas Sweater in YouTube's Holiday Special

    Instagram’s Stories feature may not be original, but it’s clearly working for the Facebook-owned photo sharing app: More than 200 million people use Stories every day, the Instagram team revealed in a blog post Thursday. Stories also got a few minor feature updates this week, including location-specific stickers for users in Chicago, London, Madrid and Tokyo as well […]

More From Our Brands

Access exclusive content