×

HTC Vive Gets a $200 Price Cut, Now Retails for $599

HTC is cutting the price of its Vive VR headset by $200, reducing the suggested retail price of the high-end VR device to $599. The move comes after Facebook announced last month that it was cutting the price of the Oculus Rift VR headset to $499.

HTC first began selling the Vive headset for $800 16 months ago. Since then, the company has made significant inroads with developers, who have built more than 3600 games and experiences for the device.

However, Viveport president and HTC virtual reality SVP Rikard Steiber acknowledged that headsets like the Vive haven’t been able to break through to massive mainstream audiences just yet. “We need to make this more affordable for the mass market,” he said during a recent interview with Variety.

HTC has yet to release any official sales numbers for the Vive. “We have been very happy with the traction this year,” Steiber said, without sharing any additional details. Market researchers pegged the company’s product second among high-end VR headsets last year, ahead of the Oculus Rift, but handily outsold by the much cheaper PlayStation VR headset.

Steiber said that he’d expect a significant sales uptick in the coming months and into the holiday season, and added that HTC has gotten a lot of interest from enterprise customers as well. The company’s biggest challenge going forward could be to compete with Facebook, which seems to be willing to subsidize its hardware in order to increase reach. Throughout the summer, the Oculus Rift headset has sold for $399 as part of a limited-time sale.

HTC is set to also introduce a standalone VR headset together with Google later this year. There’s no word yet ion how much that device will cost, but it will likely be just as expensive as high-end VR headsets like the Vive or the Rift. Steiber wouldn’t comment on the price of the standalone device, but said that the “total cost of ownership” will be lower due to the fact that it won’t require  an additional PC or a phone to run games and experiences.

More Digital

  • Illustration of the video streaming company

    Netflix Insists It Won't Move Into Selling Advertising

    Netflix wants you to know: It doesn’t have any plans now or in the future to start running commercials on its streaming service. Company execs have have regularly explained that being ad-free is a core part of Netflix’s attractiveness to consumers, and the strategy has been a standard part of its “Long-Term View” mission statement [...]

  • MODEL RELEASED Hand holding iPhone with

    Netflix to Launch Lower-Priced Mobile-Only Plan in India

    Following several months of testing, Netflix is getting ready to officially launch a mobile-only plan in India. Priced significantly below its regular subscription plans, the new plan is meant to help the company better compete with local players like Hotstar. Netflix announced the step in its Q2 2019 earnings letter to investors Wednesday, writing: “We [...]

  • Always Be My Maybe

    'The Perfect Date,' 'Always Be My Maybe' Draw Big Crowds on Netflix

    Rom-coms are working for Netflix: “The Perfect Date,” a romantic comedy starring Noah Centineo from the company’s hit movie “To All The Boys I’ve Loved Before,” has been viewed by 48 million subscriber households in its first four weeks on the service, Netflix revealed Wednesday. And “Always Be My Maybe,” starring Ali Wong and Randall [...]

  • Nintendo Switch

    Nintendo Releases Updated Switch With Better Battery

    Nintendo just refreshed its wildly successful Switch game console, but the company isn’t giving existing Switch owners many reasons to upgrade: The renewed game console comes with a better battery that guarantees up to 9 hours of game play, while otherwise sticking with the same design and features of the original Switch. The new model [...]

  • Ryan Chanantry - Topic SVOD

    First Look Media's Topic Plans to Launch Subscription VOD Service (EXCLUSIVE)

    Can Topic execute a solid pivot into premium video? The digital storytelling outlet of Pierre Omidyar’s First Look Media thinks it can put together a niche Netflix-style subscription-video service curated to appeal to young “culture cravers.” Topic plans to launch the subscription VOD service in the fourth quarter of 2019, stocked with hundreds of hours [...]

  • Dan Ahdoot

    This New Podcast Lets You Take a Peek Into Celebrities' Fridges (EXCLUSIVE)

    Comedian Dan Ahdoot wants to show you a side of celebrities you haven’t seen before — which is why he is having them open up their fridges. Anyone appearing on Ahdoot’s new podcast “Green Eggs & Dan,” which was launched by the podcast network Podglomerate Wednesday, has to bring along a photo of the inside [...]

More From Our Brands

Access exclusive content