×
You will be redirected back to your article in seconds

Library Lending Service Hoopla Brings Free, Ad-Free Movies to Apple TV, Fire TV

Hoopla, best known for providing free e-book rentals in cooperation with local libraries, is expanding to the living room: The service launched a new app for Amazon’s Fire TV and Apple TV this week that promises free, ad-free access to movies and TV shows. Apps for Roku and Android TV are supposed to follow soon as well.

Hoopla is the digital offshoot of Midwest Tape, a company that has been providing DVDs and audio books to public libraries across the country for decades. Hoopla does much of the same, albeit with a slightly more modern twist: The service allows consumers to borrow a set number of e-books, audio books, music albums, movies or TV show episodes per month for free. And just like anything coming from your public library, there are no ads whatsoever.

The service launched in 2013 with apps for phones and tablets, and subsequently added Chromecast support to enable video viewing on the TV screen. This week, Hoopla officially went live on Fire TV and Apple TV as well, with a release for Android TV coming later this week. Roku support is promised for the near future as well, with a developer telling users on Reddit that the company may release a preview version for the platform first.

It’s worth noting that Hoopla can’t quite compete with the iTunes store, or Netflix for that matter. For one thing, the service’s movie and TV catalog is relatively small, and largely consists of catalog titles.

What’s more, local libraries limit the number of titles a user can borrow. In some cases, the limit is at ten titles per month, while other libraries limit monthly borrowing to just five titles. Altogether, Hoopla works with around 7000 libraries across the U.S. and Canada.

More Digital

  • Hiccup (Jay Baruchel) and his Night

    ‘How to Train Your Dragon: The Hidden World’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, DreamWorks Animation claims the top spot in spending for the second week in a row with “How to Train Your Dragon: The Hidden World.” Ads placed for the fantasy film had an estimated media value [...]

  • ‘Tomorrow and Thereafter,’ ‘Diane Has the

    MyFrenchFilmFestival Prizes ‘Tomorrow and Thereafter,’ ‘Diane Has the Right Shape’

    Actress-director Noémie Lvovsky’s “Tomorrow And Thereafter,” a heartfelt homage to the director’s own mother, and Fabien Gorgeart’s “Diane Has the Right Shape,” about one woman’s surrogate motherhood, both won big at the 2019 UniFrance MyFrenchFilmFestival which skewed female in its winners and viewership, making particularly notable inroads into South East Asia and Latin America. Opening [...]

  • soundcloud-logo

    SoundCloud Launches Tool to Distribute Music to Other Streaming Services

    SoundCloud today announced a new distribution tool that enables artists to distribute their music to other streaming services. The feature, currently in open beta the service’s Pro and Pro Unlimited platforms, means that artists can upload their music to SoundCloud competitors including Apple Music, Amazon Music, Spotify and Instagram. “Creators using the SoundCloud Premier distribution feature keep [...]

  • Alison Meyer - Whistle

    Whistle Taps Refinery29's Alison Meyer as VP of Marketing

    Whistle has hired Alison Meyer, previously with female-focused Refinery29, to head up brand-marketing solutions for the male-centric digital media player. As VP of marketing at New York-based Whistle, Meyer will lead partnership marketing for the company’s slate of original programming and branded content. She reports to Whistle president and COO Michael Cohen. Meyer’s appointment comes on [...]

  • Snapchat - NHL Highlights

    Snapchat Expands NHL Pact to Add Hockey Highlights, Curated Stories

    Snapchat is adding more action from the ice under a new multiyear deal with the National Hockey League. The NHL, in association with Disney Streaming Services, is delivering a new weekly highlights show on Snapchat recapping the top 10 plays of the previous week and will produce Curated Our Stories on the platform for select games [...]

More From Our Brands

Access exclusive content