×
You will be redirected back to your article in seconds

Gwyneth Paltrow’s Goop Teams With Conde Nast for Print Magazine, Digital Content

Gwyneth Paltrow’s Goop is heading to a dead-tree platform.

The female-focused digital lifestyle brand founded in 2008 by Paltrow has teamed up with Condé Nast in a partnership anchored around a print magazine that will encompass content on digital and social media.

The initial product under the Goop-Conde Nast pact will be the first Goop print magazine, slated for a September 2017 newsstand release. The publication — to revolve around wellness themes — will be released quarterly along with co-produced and co-branded digital content distributed across select Condé Nast titles’ websites, goop.com and the respective companies’ social channels.

Most of the content in each print issue will produced by Goop staff, while the design and art direction will be a collaboration between Goop and Condé Nast. The parties will market Goop mag as premium, collectible editions.

Under the deal, Paltrow and Goop’s staff will work with Anna Wintour, Condé Nast artistic director and longtime Vogue editor-in-chief, and her team to produce the print magazine and related digital content.

“Anna is a powerhouse, and one of the most admirable thought leaders in media,” Paltrow said in statement. “Collaborating with her and Condé Nast on this multiplatform content partnership, anchored by Goop’s emergence into a physical entity, was an opportunity for us to push our boundaries visually and deliver Goop’s point of view to consumers in new, dynamic ways.”

Wintour, for her part, called Goop and Condé Nast “natural partners.” With Goop, Paltrow “has built something remarkable, a thoroughly modern take on how we live today,” the Vogue EIC said.

Goop launched as a weekly newsletter featuring tastemakers providing tips and news on fashion, wellness, travel, recipes, parenting, and cultural issues. In addition, Goop’s business includes a “contextual commerce” platform that lets readers buy featured products.

Popular on Variety

More Digital

  • Google headquartersGoogle headquarters, Dublin, Ireland -

    Google Won't Allow Political Campaigns to Target Voters by Affiliation Anymore

    Google is tweaking its policy for political ads, which includes doing away with micro-targeting by political affiliation or voting records. The search giant also announced Wednesday that it would clarify its advertising policy to make sure that political advertisers can’t make grossly misleading statements. “We’re limiting election ads audience targeting to the following general categories: [...]

  • Sonos Q4 Results: Revenue, Losses Grow,

    Sonos Acquires Voice Assistant Startup Snips for $37.5 Million

    Smart speaker maker Sonos is getting ready to take a more active role in voice control: Sonos announced the acquisition of Paris- and Tokyo-based voice assistant startup Snips Wednesday. Snips had been developing a platform to launch dedicated voice assistants for smart speakers and other devices. Sonos spent $37.5 million in cash on the startup, [...]

  • Ramin Arani - Vice Media

    Vice Hires Fidelity Veteran Ramin Arani as CFO (EXCLUSIVE)

    Vice Media Group appointed Ramin Arani, a 26-year veteran of Fidelity Investments and an early adviser to Vice, as its new chief financial officer. Arani, reporting to CEO Nancy Dubuc, will lead all financial and accounting functions for Vice Media Group. Following Vice Media Group’s recent acquisition of Refinery29, Arani will also work to unify [...]

  • Jim Cornette

    Jim Cornette Resigns From National Wrestling Alliance After 'Offensive' On-Air Statement

    Professional wrestling mainstay Jim Cornette has resigned his position with the National Wrestling Alliance. “Effective immediately: Jim Cornette has resigned from the National Wrestling Alliance,” the company said in a statement released Wednesday. “As an announcer on the November 19th edition of ‘NWA Power,’ Jim made remarks during a singles match between Nick Aldis and [...]

  • Sarah Silverman

    As TV Consumption Shifts, Streamers Struggle With How to Apply Programming Standards

    When she launched her ultimately short-lived Hulu talk show  “I Love You, America” in 2017, Sarah Silverman wanted to make a point. This wasn’t a traditional broadcast or cable talk show with content restrictions or language limits — and so she experimented with that freedom on her very first episode. “Because we can — we’re [...]

  • Chelsea Ursin, Host of Dear Young

    'Disgraceland' Host Expands iHeartMedia Partnership With Slate of New Music Podcasts

    Jake Brennan, the creator and host of popular podcast “Disgraceland,” and his business partner Brady Sadler have launched Double Elvis Productions, a new audio-driven media company that will create original entertainment properties. Its initial slate of projects include four music-focused podcasts in partnership with iHeartMedia and as part of iHeartRadio Original Podcasts. The first on deck [...]

  • Disney-Plus-mobile-app

    Disney Responds to Disney Plus Hacked Accounts: 'No Evidence of a Security Breach'

    Thousands of Disney Plus accounts have reportedly been hacked and stolen — and offered for sale on underground cybercrime forums. Disney has now responded, saying only a “small percentage” of the service’s 10 million-plus users have seen their usernames and passwords compromised and that Disney Plus systems were not breached by hackers. “We have found [...]

More From Our Brands

Access exclusive content