×

Group Nine Media Hires Marketing Vet Christa Carone as President

Group Nine Media, the digital-media rollup play that includes Thrillist, NowThis, and The Dodo, has hired Christa Carone as president.

At Group Nine, Carone will oversee the company’s sales and marketing teams as well as its data insights group. Formed about a year ago, Group Nine this week announced $40 million in new funding from existing investors Discovery Communications, Lerer Hippeau Ventures and Axel Springer. The company includes the former Discovery digital networks, and last month bought comedy digital studio Jash, whose founders include Sarah Silverman.

Group Nine’s Eric Ashman previously had the title of president, with different responsibilities and scope, and now serves as COO.

Most recently, Carone was the COO of WPP’s Group SJR and managing director of Colloquial, its joint venture with J. Walter Thompson. Prior to that, she served as chief marketing officer for the Boston 2024 Partnership, the organization charged with developing Boston’s bid for the 2024 Olympic and Paralympic Games.

Carone also was an EVP at Fidelity Investments, responsible for developing companywide communications strategies and leading Fidelity’s brand messaging, corporate affairs and digital content strategies. Before joining Fidelity in 2013, she spent 17 years in increasingly senior roles at Xerox, most recently serving as chief marketing officer.

“Bringing Christa in to connect data insights together with marketing and sales will help us to continue to refine our go-to-market strategy and allow us to be a better partner for brands and agencies alike,” Ben Lerer, CEO of Group Nine and founder of Thrillist, said in announcing her hire. “And, while all of that is obviously exciting, what’s more exciting is that I believe Christa shares our values and will be a caring, thoughtful colleague and leader.”

More Digital

  • Pandora voice mode

    Pandora Launches Voice Mode for Everyone

    After first launching a limited beta earlier this year, Pandora opened up its mobile voice control to all of its iOS and Android users Tuesday. The new feature allows users to ask for songs, albums, playlists, stations, and even soundtracks for activities or times of day, with simple voice commands. Pandora’s voice mode is similar [...]

  • The Netflix logo is displayed at

    Netflix Target of Shareholder Lawsuits After Q2 Subscriber Shortfall

    Like clockwork, Netflix’s big miss on subscriber targets for the second quarter of 2019 have prompted lawsuits filed on behalf of shareholders. At least two suits seeking class-action standing were filed Monday, by the Rosen Law Firm and Schall Law Firm, which both specialize in investor litigation. The lawsuits allege Netflix violated SEC regulations by [...]

  • AMC’s Streamer Acorn TV Hires Kerensa

    AMC-Owned Streamer Acorn TV Hires Former Filmstruck Exec as International Boss

    Former Filmstruck International general manager Kerensa Samanidis has been appointed Acorn TV’s first international chief. As general manager, international, she will spearhead the growth of the AMC Networks-owned streamer outside of North America and Latin America. Last year, Acorn TV expanded into Australia, and New Zealand, Argentina, Mexico, Spain, and Scandinavia. In the newly-created international [...]

  • apple AR patent application

    Apple Patents Gesture, Expression Tracking for Mixed Reality Headset

    Apple’s upcoming mixed reality headset could include a number of sensors to track the eyes, gestures and even facial expressions of its users. The company applied for a patent to track these kinds of inputs, and combine them with information gathered from outward-facing sensors for mixed reality experiences. The patent application in question, simply titled [...]

  • Natalie Portman Thor Comic Con

    Comic-Con: Marvel 'Shock and Awe' Strategy Dominates Twitter Buzz

    Disney’s Marvel Studios handily won the hype trophy from this year’s Comic-Con International San Diego. Marvel Studios — which returned to the 2019 Comic-Con stage with a chock-full Phase 4 slate of announcements — dominated the discussion on Twitter out of the convention, capturing the biggest volume of buzz for nine of the top 10 [...]

More From Our Brands

Access exclusive content