You will be redirected back to your article in seconds

Group Nine Media Hires Marketing Vet Christa Carone as President

Group Nine Media, the digital-media rollup play that includes Thrillist, NowThis, and The Dodo, has hired Christa Carone as president.

At Group Nine, Carone will oversee the company’s sales and marketing teams as well as its data insights group. Formed about a year ago, Group Nine this week announced $40 million in new funding from existing investors Discovery Communications, Lerer Hippeau Ventures and Axel Springer. The company includes the former Discovery digital networks, and last month bought comedy digital studio Jash, whose founders include Sarah Silverman.

Group Nine’s Eric Ashman previously had the title of president, with different responsibilities and scope, and now serves as COO.

Most recently, Carone was the COO of WPP’s Group SJR and managing director of Colloquial, its joint venture with J. Walter Thompson. Prior to that, she served as chief marketing officer for the Boston 2024 Partnership, the organization charged with developing Boston’s bid for the 2024 Olympic and Paralympic Games.

Carone also was an EVP at Fidelity Investments, responsible for developing companywide communications strategies and leading Fidelity’s brand messaging, corporate affairs and digital content strategies. Before joining Fidelity in 2013, she spent 17 years in increasingly senior roles at Xerox, most recently serving as chief marketing officer.

“Bringing Christa in to connect data insights together with marketing and sales will help us to continue to refine our go-to-market strategy and allow us to be a better partner for brands and agencies alike,” Ben Lerer, CEO of Group Nine and founder of Thrillist, said in announcing her hire. “And, while all of that is obviously exciting, what’s more exciting is that I believe Christa shares our values and will be a caring, thoughtful colleague and leader.”

Popular on Variety

More Digital

  • Terminator: Dark Fate

    Paramount & Adobe Launch ‘Terminator: Dark Fate’ Trailer Remix Contest

    Adobe has teamed up with Paramount Pictures to launch a remix contest for the trailer of “Terminator: Dark Fate,” which is set to debut in theaters November 1. The winner of the contest will get $10,000 as well as a one-year Adobe Creative Cloud membership and a private screening of the movie for up to [...]

  • Gabrielle Carteris

    SAG-AFTRA Urges Gavin Newsom to Sign Law Punishing 'Deep Fake' Videos

    SAG-AFTRA National Executive Director David White is urging Gov. Gavin Newsom to sign legislation that institutes penalties for nonconsensual digital sexually explicit videos, also known as “deep fakes.” The legislation, Assembly Bill 602, targets companies and individuals who create and distribute the videos in California without the consent of the individual being depicted. “We urge Gov. [...]

  • Facebook Portal logo

    Facebook Is Launching a Portal TV Device: Here’s What We Know

    Facebook is getting ready to launch a TV streaming device in time for the holiday season, Variety has been able to confirm with multiple sources familiar with the company’s plans. The new streaming hardware will be part of the company’s Portal family of devices, featuring a camera, and combining video chatting with TV viewing and [...]

  • MoviePass card

    MoviePass Shuts Down, With Parent Company Citing Failure to Raise Funds

    MoviePass, the long-struggling theater subscription service, finally appears to be down for the count. On Friday, MoviePass notified remaining subscribers that it would be shutting down the service effective Sept. 14, 2019, because “its efforts to recapitalize MoviePass have not been successful to date,” parent company Helios and Matheson Analytics announced. “The company is continuing [...]

  • Disney Plus - Full Lineup

    How to Browse the Disney Plus Catalog the Company Is Testing in the Netherlands

    Disney began testing its Disney Plus streaming service in the Netherlands this week. Consumers in the U.S. will have to wait until November 12 to get access to the service, but European streaming aggregator JustWatch already makes it possible to browse the catalog available during this beta test. JustWatch is one of a number of [...]

More From Our Brands

Access exclusive content