You will be redirected back to your article in seconds

GoPro’s New Vision: Become an Extension of the Smartphone

GoPro CEO Nick Woodman laid out a new vision for the action camera maker during the company’s Q2 2017 earnings call Thursday: Instead of competing with camera-equipped mobile phones, GoPro now wants to become an extension of the phone, and essentially market it to anyone sharing photos and videos on services like Instagram and elsewhere.

“GoPro’s biggest opportunity may be to serve as an untethered lense to the smartphone,” Woodman said. “Our goal is to seamlessly align a GoPro with a smartphone. Anything you capture with your GoPro automatically ends up on your phone.”

The goal of the company was to make the smartphone central to the GoPro experience, said GoPro COO CJ Prober. And Woodman said that the company plans to introduce new products specifically catering to that use in the future.

Woodman went on to tout the company’s early results in becoming more mobile-friendly. The company’s Quik app, which allows users to edit their GoPro footage on their mobile devices, was installed 5.6 million times during the second quarter alone. GoPro also recently launched a QuikStories feature as part of its main GoPro app that automatically generates shareable video highlights.

GoPro saw its business rebound during the second quarter, generating $296.5 million in revenue, compared to $220.8 million during the same quarter a year ago. The company’s losses declined to $30.5 million on an adjusted basis, compared to $91.8 million a year ago.

GoPro significantly reduced its costs, thanks in part to significant layoffs, and the decision to end an ambitious content initiative, at the end of last year.

GoPro has in recent months announced a number of new products, including a spherical camera capable of shooting 360-degree videos. The company has in the past frequently struggled to deliver newly announced products on time, but Woodman said Thursday that it will meet its deadlines this time around.

More to come…

More Digital

  • patreon logo

    Patreon Now Has Over 3 Million Patrons, Expects to Pay $500M to Creators in 2019

    Membership services platform Patreon now has more than 3 million patrons who pay to support any of its over 100,000 creators every month, the company announced Wednesday. It’s also on track to pay more than $0.5 billion to creators this year. Patreon’s business is growing at a healthy rate. Payouts have been nearly doubling year-over-year [...]

  • YouTube TV

    YouTube TV Expanding to Cover Entire U.S., No International Launch Plans Right Now

    Soon, virtually anyone in the U.S. will be able to subscribe to YouTube TV, Google’s $40 monthly over-the-top internet television service aimed at cord-cutters. First launched in five cities in April 2016, YouTube TV has been available in the top 100 markets in the U.S., covering around 85% of households, for about a year. Starting [...]

  • BTF Media, Vince Gerardis Pact Sign

    NATPE: BTF Media, Vince Gerardis Pact for Six Projects (EXCLUSIVE)

    MIAMI — BTF Media, producer of breakout series “Hasta Que te Conocí” and “El Secreto de Selena,” is teaming with Vince Gerardis, a co-executive producer with George Martin on “Game of Thrones,” on a six-project co-production alliance. Spearheaded at BTF Media by founder-partner Ricardo Coeto, the agreement takes in the development and co-production of the [...]

  • Bob Bakish Variety Cover Story

    Viacom Has Acquired Pluto TV Streaming Service for $340M

    Viacom has acquired Los Angeles-based video streaming service Pluto TV for $340 million in cash, both companies confirmed Tuesday. “Today marks an important step forward in Viacom’s evolution, as we work to move both our company and the industry forward,” said Viacom CEO Bob Bakish in a statement. “Pluto TV’s unique and market-leading product, combined [...]

  • Bob PittmanVariety Entertainment Summit at CES,

    iHeartMedia Bankruptcy Plan Approved, CEO Bob Pittman's Contract Renewed

    A U.S. court has approved the bankruptcy plan of iHeartMedia, the biggest radio broadcaster in the U.S., which will shave down its crushing debt load and separate iHeartMedia from Clear Channel Outdoor Holdings. The company said chairman and CEO Bob Pittman and Rich Bressler, president, COO and CFO, have extended their contracts by four years. [...]

  • Instagram Logo

    Netflix Lets iOS Users Share Movies, Shows to Instagram Stories

    Netflix is tapping into Instagram Stories for some word-of-mouth promotion: The streaming video service rolled out a new Instagram integration Tuesday that allows iOS users to share their favorite movies and TV shows via Stories. To do so, users simply select the title of their choice within the Netflix iOS app, and then share it [...]

  • Brian Lockhart - ESPN+

    ESPN Hires NFL Media's Brian Lockhart to Head ESPN+ Original Content

    ESPN recruited Brian Lockhart, who has spent more than a decade at NFL Media, as executive producer of original content for the ESPN+ subscription-streaming service. Lockhart will oversee strategy and development for all ESPN+ original programming initiatives, including new projects as well as existing shows such as “Detail,” “More Than an Athlete,” “The Board Room,” [...]

More From Our Brands

Access exclusive content