×
You will be redirected back to your article in seconds

Google Combines YouTube Music, Google Play Music Teams as First Step to Unified Music Offering

Google has combined the product teams for its two music subscription services, YouTube Music and Google Play Music. The combined team is working to eventually unify Google’s music services. Google informed its staff about these changes Wednesday morning, and confirmed them with the following statement sent to press:

“Music is very important to Google and we’re evaluating how to bring together our music offerings to deliver the best possible product for our users, music partners and artists. Nothing will change for users today and we’ll provide plenty of notice before any changes are made.”

The Verge was first to report on the changes Wednesday, but Google CEO Sundar Pichai actually dropped a hint at these changes during last week’s Alphabet earnings call, where he said:

“I would think about it as we’re investing a lot in developing this premium experience. We have YouTube Red, YouTube Music and we do offer it across Google Play Music as well. You will see us invest more. More countries, more original content. And we’ll bring together the experiences we have over the course of this year so it’s even more compelling for users.”

Google is known for often having multiple teams working on the same problem, and music subscriptions have been no different for the company. Google Play Music was initially under the helm of the Android group, which was spearheaded by Android founder Andy Rubin.

After Rubin’s departure, a power shift led to YouTube gaining influence, and the two teams started to use some shared resources under YouTube’s helm. Most notably, all of the music partnership and licensing work has already been done by YouTube for some time, multiple sources told Variety this week.

The big question for Google going forward is how it will eventually market and brand its paid music service. YouTube has a far stringer brand than Google Play Music, but most users also associate YouTube with free content — which could make it harder to get people to sign up for a paid service.

 

More Music

  • The Top 10 Portrayals of Record

    The Dirt on Rock's Great Enablers: 10 Memorable Screen Portrayals of Record Execs

    In the Netflix biopic “The Dirt,” Pete Davidson of “Saturday Night Live” fame portrays A&R exec Tom Zutaut, the man who signed Motley Crue to Elektra and Guns N’ Roses to Geffen, while veteran character actor David Costabile (“The Wire,” “Billions”) is manager Doc McGhee. They follow in a long and illustrious line of label [...]

  • MTV EMAs to Be Held in

    MTV EMAs to Be Held in Seville, Spain

    The MTV EMAs are returning to Spain, heading for the city of Seville after last year’s edition in Bilbao, MTV announced Monday. The 26th annual MTV Europe Music Awards, which will feature acts and music from around the world, is to take place Nov. 3. “We are thrilled to land in Seville for the 2019 [...]

  • R. Kelly

    Dubai Government Says No R. Kelly Concerts Planned in United Arab Emirates

    The government of Dubai has denied that any R. Kelly concerts are planned in the United Arab Emirates after Kelly’s attorney asked a Chicago judge last week to delay a ruling on the R&B singer’s request to travel to Dubai to perform. Local newspaper “The National,” which has government ties, carried a story Monday quoting [...]

  • Singer Scott Walker Dead at 76

    Singer Scott Walker Dies at 76

    Scott Walker, the American singer who attained massive success as a pop star in England before veering off into avante-garde music, has died, according to his label, 4AD. He was 76; no cause or date of death was immediately announced. “It is with great sadness that we announce the death of Scott Walker,” a post [...]

  • Noah CentineoNickelodeon Kids' Choice Awards, Show,

    Kids’ Choice Awards 2019: JoJo Siwa, Noah Centineo Take on Bullying

    This year’s Nickelodeon Kids’ Choice Awards was full of positivity and encouragement to be yourself. DJ Khaled, known for his upbeat mantras, hosted the 32nd annual awards ceremony alongside JoJo Siwa at USC’s Galen center. Siwa accepted the award for favorite social music star. Siwa said in her acceptance speech, “I get hated on every [...]

More From Our Brands

Access exclusive content