×
You will be redirected back to your article in seconds

Google Takes on Apple’s ARKit With ARCore to Bring Augmented Reality to the Masses

Google doesn’t want to leave the next wave of augmented reality (AR) to Apple and Facebook, which is why the company released a preview of its own mobile-based AR platform to developers Tuesday. The software development kit, dubbed ARCore, is supposed to come to 100 million phones in the near future.

ARCore allows developers to build AR apps that display a phone’s camera view, and overlay digital objects. Some of the demos previewed by Google Tuesday include an app that allows users to add “portals” to hidden worlds to any physical surface, an app that makes cute animated characters pop up anywhere and an app that lets users throw digital objects, and have them shatter once they hit real walls or tables.

ARCore is based on work that Google has done as part of the Tango project, which evolved out of its Advanced Technologies and Projects (ATAP) group. Tango was using specialized mobile hardware for mobile augmented reality, but few manufacturers jumped on the bandwagon to build Tango-capable phones.

ARCore instead is designed to run on most modern Android phones, with Google making it available on its own Pixel phones and Samsung’s Galaxy S8 at launch. That’s clearly a response to Apple’s announcement to bring its own ARKit platform to hundreds of millions of new and recent iOS devices.

But Google is going one step further, and wants to find ways for developers to bridge the divide between the two platforms. The company is also working on bringing AR to the web browser, and eventually wants to allow developers to build AR experiences on the web that run on both Android and iOS, powered by both ARCore and ARKit. “We think the Web will be a critical component of the future of AR,” wrote Android VP Dave Burke in a blog post Tuesday.

More Digital

  • Editorial use only. No book cover

    Farewell to Concubines: China Tightens Restrictions on Short-Form Videos

    Bad news for some of China’s 600 million users of short-form video platforms: No more content depicting foot fetishes, spoofs of the national anthem or sympathy for extramarital affairs, according to new regulations. Worse news for the companies that serve such consumers: They’re now expected to step up their censorship efforts and assume responsibility for [...]

  • How Meta Struggled to Make AR

    The Story Behind Meta, the AR Startup That Just Had Its Assets Sold to a Mystery Buyer

    “It’s a pretty dramatic moment in my life.” To say that Meron Gribetz, co-founder of the augmented-reality headset startup Meta, has had a busy couple of months is an understatement. Meta made headlines in September when it furloughed most of its workforce after an investment round from China failed to go through. Since then, Gribetz [...]

  • Mj Rodriguez, Nico Santos to Announce

    Mj Rodriguez, Nico Santos to Announce GLAAD Media Award Nominations

    Mj Rodriguez and Nico Santos are set to announce the nominees for the 30th annual GLAAD Media Awards. The “Pose” star and “Crazy Rich Asians” funny man will make the announcement during a live-stream from the AT&T Hello Lounge at the Sundance Film Festival on Friday, Jan. 25. “The images and stories recognized by the [...]

  • Netflix Claims 'Fortnite' Is a Bigger

    Netflix Claims 'Fortnite' Is a Bigger Competitor Than HBO

    It may be mostly gamesmanship to downplay looming threats, but Netflix says it’s not really focused on rival streaming-video services from Amazon, Hulu, Disney, WarnerMedia or other big players as much as improving its own service to win share of consumers’ attention. “We compete with (and lose to) ‘Fortnite’ more than HBO,” Netflix told investors [...]

  • Netflix - Apple TV

    Netflix Turns in Record Q4 Subscriber Gain, Price Increase Weighs on U.S. Forecast

    Netflix is beating Wall Street expectations for international subscriber growth — but its recently announced price increase in the U.S. may have put a damper on its momentum in the States. For the fourth quarter of 2018, Netflix reported 1.53 million paid net adds in the U.S. and 7.31 million internationally, to end the year [...]

  • Bird Box

    'Bird Box' Has Been Watched by 80 Million Subscribers, Netflix Says

    Netflix used its Q4 2018 earnings report Thursday to give us a rare update on some of its audience numbers: The company estimates that its horror-thriller “Bird Box” will be viewed by over 80 million member households in the first four weeks following its release. “We are seeing high repeat viewing,” company executives wrote in [...]

  • Crackle Latin America

    Sony Shuts Down Crackle Latin America Business

    Sony Pictures Television is folding the Crackle Latin America subscription VOD service, which has 400,000 subscribers across 17 countries, after concluding the business isn’t economically viable. Crackle Latin America first launched in April 2012 as an ad-supported streaming service — like the U.S. version of Crackle — before switching in 2016 to a subscription video-on-demand [...]

More From Our Brands

Access exclusive content