Despite retrenchment by others in the industry, Fullscreen is continuing to build on the multichannel network model: The company announced deals with eight YouTube creators and influencers.
The biggest catch among the new signings is Karina Garcia, billed as YouTube’s “Queen of DIY and Slime.” Garcia, 23, launched her her first DIY video on YouTube in February 2015 (showing viewers how to make lipstick at home) and her channel now has 6.5 million subscribers and has garnered over 600 million views.
Garcia this summer went on a 14-city live tour, produced by Fullscreen, and published “Karina Garcia’s DIY Slime.” She also is the lead host of the upcoming “DIY Dash” on Verizon’s Go90 and co-hosts AwesomenessTV’s “Makeup Mythbusters.” This month, her new product line, the Craft City DIY Slime Kit, launched exclusively at Target.
The seven other creators that have signed with Fullscreen are: The Dobre Brothers, Elle Mills, Aija Mayrock, Amber’s Closet, Rosie Grace McClelland, Brian Barczyk and Meghan Tonjes.
Some of the biggest stars in Fullscreen’s network are the Fine Brothers, Andrea Russett, Devin Supertramp and Jack & Jack. The company previously has said its talent network topped 70,000 affiliated creators; a rep was unable to provide an updated figure.
“We are thrilled to welcome these ambitious new creators to the Fullscreen family, bringing with them talents ranging from beauty and lifestyle to anti-bullying and animal conservation,” Beau Bryant, GM of Fullscreen’s Creator group, said in a statement. Fullscreen is owned by Otter Media, the joint venture of Chernin Group and AT&T.
Here’s a summary of the new members of the Fullscreen network:
The Dobre Brothers (1.2 million YouTube subscribers): The four brothers — Lucas, Marcus, Cyrus and Darius — have gained a global following with their backflips, dance moves, and other stunts. The Dobre Brothers, sons of Romanian Olympic gymnast Aurelia Dobre, are on a “mission to spread love and positivity while energizing and entertaining their audience,” according to Fullscreen.
Brian Barczyk (1.4 million YouTube subs across two channels): Among the best-known reptile-breeders in the world, Barczyk operates two channels: his daily vlog series with his wife and son, covering the crazy adventures of running his own reptile business, and AnimalBytesTV, a weekly animal wildlife series. He has appeared on Discovery Channel’s “Venom Hunters,” truTV’s “Most Shocking,” and Discovery Science’s “Outrageous Acts of Science.”
Amber’s Closet (635,000 YouTube subs): Amber Whittington produces videos ranging from challenges to comedy skits, and from motivational videos to fashion. She’s also an activist who works with the LGBT community, volunteering at the LGBT Center and speaking on LGBT panels.
Elle Mills (480,000 YouTube subs): The 18-year-old recent high-school graduate was born in the Philippines and raised in Canada. Her YouTube channel, ElleOfTheMills, has generated 39 million lifetime views. Mills recently launched her first line of merchandise and was a first-time participant at Buffer Festival in Toronto and Playlist Live in Orlando.
Rosie Grace McClelland (243,000 YouTube subs): 11-year-old social media star who creates comedic, kid-friendly content. Less than six months ago, Rosie began posting consistently on her YouTube channel, and now receives around 1.5 million views a month. She rose to fame alongside her cousin Sophia Grace on “The Ellen DeGeneres Show,” where the two sang multiple covers, interviewed famous celebrities, and even had their own segment: “Tea Time with Sophia Grace and Rosie.”
Meghan Tonjes (254,000 YouTube subs): The musician-singer-vlogger is an advocate for body positivity, and her YouTube videos have garnered over 29 million views. She founded the Booty Revolution, with a mission of provoking honest discussion and promote body positivity in all communities. Tonjes has appeared on New Form’s scripted pilot “Intricate Vengeance,” Maker Studios’ “Epic Rap Battles of History” and will be hosting Warrior Poets’ new series, “Sexish.”
Aija Mayrock: The 21-year-old best-selling author of “The Survival Guide to Bullying” is a motivational speaker, writer and actress. She began writing her book at 16, after experiencing bullying in school most of her life. In the past year, Mayrock has performed her inspiring spoken-word rap before over 3 million people, including 18,000 fans at New York City’s Madison Square Garden. She is currently working on her second book and has also been working with the United Nations to support local and global initiatives around bullying and female empowerment.