×
You will be redirected back to your article in seconds

Facebook to Launch App for Influencers to Manage Content

Facebook will launch an app later this year that will provide influencers on its platform the ability to better manage content on its platform.

The announcement was made Friday at Vidcon, where the company has elevated its presence at the annual conference in order to court content creators smaller than media companies but with greater needs than average Facebook users.

The app will feature a Live Creator Kit that enables influencers to more effectively manage live broadcasts by adding intros and outros, custom stickers and frames. The kit will also facilitate communication among the community of users following the influencer, and serve up user data to optimize future broadcasts. Anyone already using Facebook’s Mentions app will be automatically added to new app.

“We’re building an app dedicated to you,” said Daniel Danker, product management director, at Facebook. “We see amazing creativity from creators on Facebook every day.”

Danker also shared statistics that supported the notion that community was central to the video experience on Facebook. An estimated 40% of total video watch time on Facebook comes from shares, as opposed to the original video post, according to Facebook internal data from March 2017.

Bree Nguyen, head of talent in media partnerships at Facebook, also spoke, highlighting how creators like Laura Clery are building audience on the platform.

Popular on Variety

More Digital

  • Mark Zuckerberg

    Zuckerberg Defends Facebook's Approach to Free Speech, Says Politicians Will Be Allowed to Lie

    Facebook CEO Mark Zuckerberg went to Georgetown University Thursday to explain his views on freedom of expression, and how it influenced Facebook’s policies around dealing with controversial subjects, including political ads that include outright lies. “I’ve focused on building services to do two things: give people voice, and bring people together,” Zuckerberg said. In his [...]

  • Kids' Programming Will Be a Battleground

    Why Kids' Programming Will Be a Major Battleground in the Streaming Wars

    When “Moana” left Netflix on Dec. 20, parents of little kids let out a collective wail of despair on Twitter and Facebook parenting groups everywhere. The phrase “ruined Christmas” was pointedly used in the streamer’s direction — sometimes facetiously, sometimes with the reflected ire of a preschooler who had awakened one morning to find her [...]

  • Nvidia Shield leak

    Nvidia Shield 2019 Model Leaks on Amazon

    The latest version of Nvidia’s Android TV streamer has found its way onto Amazon.com ahead of an official announcement. The new device features a more powerful processor as well as a new remote control. Nvidia didn’t immediately respond to a request for comment. The latest Nvidia Shield is being powered by a Tegra X1+ processor, [...]

  • Star Wars Jedi Fallen Order

    'Star Wars Jedi: Fallen Order': Respawn CEO on Telling the Story Behind 'Becoming a Jedi'

    When it comes to media properties, it doesn’t get much bigger than “Star Wars.” That sentiment certainly isn’t lost on Vince Zampella, CEO of Respawn Entertainment, the studio behind “Star Wars Jedi: Fallen Order.” The title, which follows Jedi Padawan Cal Kestis (voiced by Cameron Monaghan) after the events of “Episode III — Revenge of [...]

  • Star Wars Jedi Fallen Order

    'Star Wars Jedi: Fallen Order': What to Expect From EA and Respawn's Latest

    There’s a lot riding on “Star Wars Jedi: Fallen Order.” The upcoming title from EA and Respawn is the first major single-player “Star Wars” video game since 2008’s “The Force Unleashed,” and is one of the most anticipated games of 2019. After years of multiplayer adventures, could “Fallen Order” be the title that brings the [...]

  • Katie Couric Olympics

    Katie Couric Plots 'SeeHer Stories' for People Magazine

    Katie Couric’s next assignment: Creating digital videos for People. Couric’s media company, Katie Couric Media is teaming with the Meredith-owned magazine to produce the weekly digital video series “#SeeHer Story,” that will feature short vignettes of female trailblazers and rulebreakers. The series is meant to celebrate the 100th anniversary of the 19th Amendment, which prohibits [...]

  • Wonderscope Willowcrest Manor

    Within Adds 'Willowcrest Manor' Ghost Story to Its Wonderscope AR App (EXCLUSIVE)

    Los Angeles-based immersive media startup Within added another augmented reality (AR) story to its children’s storytelling app Wonderscope Thursday: “Willowcrest Manor” gives kids a chance to become a ghost, haunt a house, and scare intruders away from hidden treasure. Wonderscope, which is available for most recent-generation iPads and iPhones, lets children explore animated stories in [...]

More From Our Brands

Access exclusive content