You will be redirected back to your article in seconds

Facebook Is Testing Snapchat-Like Stories in Mobile App

Facebook is taking more cues from Snapchat: The social network is testing Snapchat-like stories in its mobile app in Ireland, and has plans to bring the format to additional countries in the coming months, Business Insider was first to report Wednesday.

The new format, which went live in Facebook’s mobile app in Ireland this month, allows users to share photos and more as part of their personal stories with their friends and followers. Media shared via these stories disappears after 24 hours, and won’t be posted to a user’s regular news feed.

Stories are being displayed on top of the news feed, much in the same way Instagram integrated the Stories format last August.

At the time, Instagram’s head of product Kevin Weil readily admitted in a conversation with Variety that the format was heavily inspired by Snapchat, but also said that he would expect it to be adopted by other apps in the future. “Stories is going to be a format that a lot of experiences are going to adopt over time,” he said.

It’s no surprise that Facebook would follow Instagram in copying Snapchat, especially given the success that Instagram has seen with the format: Facebook said in November that more than 100 million of Instagram’s users look at Stories every single day.

What’s more, Instagram has already demonstrated that you can turn these eyeballs into ad dollars. Instagram began to test full-screen ads between individual stories with inventory from 30 advertisers including Netflix, AirBnB, Nike and GM.

 

 

More Digital

  • Netflix

    Netflix Stock Closes at Record-Breaking $404.98 After Analysts Raise Price Targets

    Facebook is taking more cues from Snapchat: The social network is testing Snapchat-like stories in its mobile app in Ireland, and has plans to bring the format to additional countries in the coming months, Business Insider was first to report Wednesday. The new format, which went live in Facebook’s mobile app in Ireland this month, […]

  • Tim Cook, Mark Zuckerberg and Susan

    Apple, Facebook, YouTube CEOs Speak Out Against Family Separation

    Facebook is taking more cues from Snapchat: The social network is testing Snapchat-like stories in its mobile app in Ireland, and has plans to bring the format to additional countries in the coming months, Business Insider was first to report Wednesday. The new format, which went live in Facebook’s mobile app in Ireland this month, […]

  • facebook watch Studio

    Facebook Watch Aims to Reinvent TV With New Interactive Shows

    Facebook is taking more cues from Snapchat: The social network is testing Snapchat-like stories in its mobile app in Ireland, and has plans to bring the format to additional countries in the coming months, Business Insider was first to report Wednesday. The new format, which went live in Facebook’s mobile app in Ireland this month, […]

  • Outlander Episode 310

    Starz Is Coming to YouTube TV as a $9 Add-On

    Facebook is taking more cues from Snapchat: The social network is testing Snapchat-like stories in its mobile app in Ireland, and has plans to bring the format to additional countries in the coming months, Business Insider was first to report Wednesday. The new format, which went live in Facebook’s mobile app in Ireland this month, […]

  • VidCon

    Vidcon 2018: Viacom Makes Its Mark, Organizers Focus on Diversity

    Facebook is taking more cues from Snapchat: The social network is testing Snapchat-like stories in its mobile app in Ireland, and has plans to bring the format to additional countries in the coming months, Business Insider was first to report Wednesday. The new format, which went live in Facebook’s mobile app in Ireland this month, […]

  • Google Podcasts App Launches on Android,

    Google Launches Podcast Listening App on Android

    Facebook is taking more cues from Snapchat: The social network is testing Snapchat-like stories in its mobile app in Ireland, and has plans to bring the format to additional countries in the coming months, Business Insider was first to report Wednesday. The new format, which went live in Facebook’s mobile app in Ireland this month, […]

More From Our Brands

Access exclusive content