Facebook has shelled out more money to bring content to its Watch video platform. Rooster Teeth is bringing a special edition of comedic party-game series “Million Dollars, But…” and a new DIY prop-making show, “Master & Apprentice,” which is currently in production, to the social platform under a first-run deal.
All new episodes of the two shows — both funded by Facebook — will premiere on Facebook’s Watch. After 10 days the special run of “Million Dollars, But…: Theme Pack” episodes will be available for free on RoosterTeeth.com, and then seven days after that they’ll go up on Rooster Teeth’s YouTube channel. “Master & Apprentice,” meanwhile, will be available on Facebook for a seven-day window before moving to Rooster Teeth’s website and then its YouTube channel.
Rooster Teeth’s Facebook pages collectively have more than 4 million fans, including its main page with 1 million followers. “We’re excited to be testing out Watch with these shows, including one we know our fans love and another we our fans have been asking us for a while,” said Evan Bregman, Rooster Teeth’s director of programming.
Facebook, in hopes of attracting longer-form TV-style content (and TV-style advertising), has funded a limited number of shows. Those include just-launched unscripted series “Bill Murray and Brian Doyle-Murray’s Extra Innings”; reality series “Ball in the Family,” following the family of NBA star Lonzo Ball; and drama series “Five Points” with “Scandal” star Kerry Washington on board as executive producer.
For Facebook, Rooster Teeth created the “Million Dollars, But…: Theme Pack” series (pictured above). Each of the five episodes is based on a different theme, including video games, fantasy and death. The first episode of the series is available to watch now at facebook.com/MDBTheShow. “Million Dollars, Butt…” keys off the question of what someone would be willing to do for a million bucks. In the series, three participants debate whether they’d agree to perform absurd acts for a cool million, and the discussions are then reenacted in cinematic scenes. Show regulars include Rooster Teeth’s Burnie Burns, Gavin Free and Barbara Dunkelman.
The forthcoming “Master and Apprentice” follows Marcus LaPorte, a production designer with 17 years of experience, and novice cosplay-maker Adam Ellis as they tackle making pop-culture props from scratch.
Compared with Facebook, Fullscreen Media-owned Rooster Teeth counts a much bigger audience on YouTube — where it has more than 38 million subscribers across channels. Rooster Teeth usually premieres originals on FIRST, its subscription VOD service, before making them available on free-to-view platforms. The company’s biggest programming franchises are video-game parody series “Red vs. Blue” and anime series “RWBY.”