×
You will be redirected back to your article in seconds

Facebook to Live-Stream 46 Mexican Soccer League Games in Univision Pact

Mexican fútbol is streaming to Facebook this year: The social giant has set a deal with Univision Communications to stream 46 Liga MX soccer matches, including playoff games, in English to Facebook users.

Select matches from Univision Deportes’ rights portfolio to Liga MX games will be available on the channel’s Facebook page and via Facebook’s video tab. The first match will be Saturday, Feb. 18, featuring America vs. Chivas with kickoff scheduled for 10 p.m. ET. Univision Deportes currently has broadcast rights to 17 of the 18 teams in Liga MX.

On Facebook, the English-language live streams will not carry any advertising at the outset, as Facebook is still developing its ad models for live video. The companies didn’t disclose terms of the pact. The games will be broadcast with Spanish commentary on Univision Deportes cable channel.

The deal “enables Facebook’s passionate community of soccer fans to watch, share, talk about and react to one of the sport’s most exciting leagues — all in one location,” said Dan Reed, Facebook’s head of global sports partnerships. According to Univision, Liga MX attracts more U.S. viewers than any other soccer league, including the English Premier League.

Facebook last year had been in talks with the NFL for a package of “Thursday Night Football” games, but Twitter secured worldwide rights to those games for the 2016-17 season.

For Univision, the Facebook deal is a bid to expand the audience for its soccer programming to English-speaking audiences. “TV options have evolved from broadcast to cable to [subscription video-on-demand],” said Tonia O’Connor, Univision Communications’ chief commercial officer and president of content distribution. “Now Facebook represents the next wave of TV and, given its scale, they are an ideal partner to distribute our Liga MX matches in English.”

Pictured above: Monterrey’s Walter Ayovi (l.) in action against Cruz Azul’s Joffre Guerron during their Apertura Liga Mx tournament match in Monterrey, Mexico, July 30, 2016

More Digital

  • Dwayne Johnson Skyscraper

    People Really Want The Rock as the Voice of Their Smart Speaker

    Maybe Google was onto something when it used John Legend as the voice of its smart speakers: Nearly 1 in 3 participants in a recent Adobe smart speaker survey said that they want a celebrity as the voice of their AI assistant. Participants of the Adobe Analytics June 2019 Voice Report also had some clear [...]

  • jfk mooonshot ar app artwork

    JFK Presidential Library Releases Moon Landing Augmented Reality App

    The John F. Kennedy Presidential Library has released an augmented reality app (AR) to commemorate the 50th anniversary of the moon landing, and the role President Kennedy played in getting the U.S. to the moon. The app, which is available for free for iPhones and Android, lets users relive the Apollo 11 mission in their [...]

  • hdhomerun roku app

    HDHomerun App Brings Live TV to Roku Devices

    Roku users are getting another way to watch live television with the help of their favorite streaming devices: Silicondust, maker of the HDHomerun TV tuners, has released a beta version of its HDHomerun app for Roku TVs and streaming devices. “We need to start out by saying this is very much a beta product,” the [...]

  • Vox Media

    Vox Media Staff Ratifies First Union Contract, Negotiated by Writers Guild

    Staffers at Vox Media, which includes Curbed, Eater, Polygon, Recode, SB Nation, The Verge and Vox.com, have ratified their first collective bargaining agreement with more than 90% in support. The staffers are represented by the Writers Guild of America East. Vox Media’s 350-member unit began bargaining their first contract in April 2018. The campaign to [...]

  • Joslyn Davis, Lily-Marston - Shared Media

    Clevver’s Joslyn Davis, Lily Marston Launch Their Own YouTube Media Venture (EXCLUSIVE)

    Here’s the latest chapter in the saga of Clevver, the entertainment/lifestyle YouTube network marooned by the shuttering of former parent Defy Media and subsequently snapped up by Hearst Magazines. Two of the principal creatives behind Clevver — Joslyn Davis and Lily Marston — together with Clevver Media co-founder Jorge Maldonado have launched Shared Media, their [...]

  • Money-Diaries-Refinery29

    Refinery29 to Produce Interactive Series Funded by Eko (EXCLUSIVE)

    Refinery29 has been bitten by the “Bandersnatch” bug. The millennial-female-focused digital media and entertainment company inked a pact with Eko, an interactive-video platform developer whose backers include Walmart, to produce several “choose-your-own-adventure”-style series based on Refinery29 content properties. The companies have started development on their first project: an interactive scripted adaptation of Refinery29’s popular “Money [...]

More From Our Brands

Access exclusive content