You will be redirected back to your article in seconds

Facebook Looking to Launch Paid Subscription Feature for News Publishers

Facebook may soon add a pay wall for news content from premium publishers. The company’s news partnerships head Campbell Brown told publishers at an industry event in New York this week that the company is getting ready to test news subscriptions as early as this fall.

Brown’s remarks were first reported by The Street Wednesday, which relayed Brown saying that tests will begin in October.

Details of those tests are still unclear, but Facebook is apparently looking into adopting a metered pay wall model similar to that currently in place at the New York Times. The paper offers users access to up to 10 articles a month for free, after which they have to subscribe to read more.

Facebook’s publisher pay wall is likely being based on the company’s Instant Articles feature. Facebook launched Instant Articles in cooperation with some select publishers two years ago, giving them a way to publish their stories directly to Facebook’s platform. The initial pitch was that this would make it easier for Facebook users to consume faster-loading news stories, and thus get publishers access to much bigger audiences.

However, publishers have long criticized that they haven’t been able to monetize Instant Articles to the same degree as content hosted on their own sites. The New York Times stopped using Instant Articles altogether, as have Forbes and Hearst, according to Digiday. Others have scaled back the number of stories they publish to the platform.

Instant Articles directly competes with Google’s AMP project, which also promises publishers faster mobile load times. AMP has been supporting subscriptions since early 2016, but some publishers have also complained about lagging ad revenue.

More Digital

  • Netflix Unveils 'Great Day in Hollywood'

    Netflix Unveils 'Great Day in Hollywood' Image Spot Highlighting Black Creators

    Facebook may soon add a pay wall for news content from premium publishers. The company’s news partnerships head Campbell Brown told publishers at an industry event in New York this week that the company is getting ready to test news subscriptions as early as this fall. Brown’s remarks were first reported by The Street Wednesday, […]

  • Jonathan Friedland Netflix

    Netflix Comms Chief Jonathan Friedland Out Over Insensitive Comments

    Facebook may soon add a pay wall for news content from premium publishers. The company’s news partnerships head Campbell Brown told publishers at an industry event in New York this week that the company is getting ready to test news subscriptions as early as this fall. Brown’s remarks were first reported by The Street Wednesday, […]

  • 2018 FIFA World Cup

    Fox Sports App Sees Big Lift From World Cup

    Facebook may soon add a pay wall for news content from premium publishers. The company’s news partnerships head Campbell Brown told publishers at an industry event in New York this week that the company is getting ready to test news subscriptions as early as this fall. Brown’s remarks were first reported by The Street Wednesday, […]

  • Uber Sexual Harassment

    Self-Driving Uber Pilot Was Watching Hulu Before Deadly Crash

    Facebook may soon add a pay wall for news content from premium publishers. The company’s news partnerships head Campbell Brown told publishers at an industry event in New York this week that the company is getting ready to test news subscriptions as early as this fall. Brown’s remarks were first reported by The Street Wednesday, […]

  • vice_logo

    New Staff Shakeup as Vice Restructures Its U.K./EMEA Studios, TV Operations (EXCLUSIVE)

    Facebook may soon add a pay wall for news content from premium publishers. The company’s news partnerships head Campbell Brown told publishers at an industry event in New York this week that the company is getting ready to test news subscriptions as early as this fall. Brown’s remarks were first reported by The Street Wednesday, […]

  • Jen Ruggirello

    Vidcon 2018 Showcases Diverse Voices, Creators of Color

    Facebook may soon add a pay wall for news content from premium publishers. The company’s news partnerships head Campbell Brown told publishers at an industry event in New York this week that the company is getting ready to test news subscriptions as early as this fall. Brown’s remarks were first reported by The Street Wednesday, […]

  • lucas the spider - youtube

    YouTube Creators Getting New Options for Paid Memberships, Merch Sales, Video Premieres

    Facebook may soon add a pay wall for news content from premium publishers. The company’s news partnerships head Campbell Brown told publishers at an industry event in New York this week that the company is getting ready to test news subscriptions as early as this fall. Brown’s remarks were first reported by The Street Wednesday, […]

More From Our Brands

Access exclusive content