Leven most recently was executive producer overseeing all original content for the movie-streaming service Tribeca Shortlist, a joint venture of Lionsgate and Tribeca Enterprises. Prior to working for Vice as a director and producer from 2014-15, he was a producer on Destination America’s “BBQ Pitmasters” and “BBQ Pit Wars” and A&E’s “Paranormal State.”
Leven, who started this week at Hearst, reports to Michael Mraz, executive director of partnerships at Hearst Magazines Digital Media. In the role, Leven is tasked with creating and developing original programming for all platforms.
HMDM’s Hearst Originals unit is led by Mraz and VP of audience Brian Madden. With Leven’s hire, Hearst Originals has a dedicated team of five staffers and the company plans to expand its L.A. presence. Hearst Originals has produced original video series across categories including fashion, beauty, comedy and food, anchored by the Hearst Magazines Digital Media portfolio of brands including Cosmopolitan, Elle, Harper’s Bazaar and Esquire.
Separately, this week Hearst Originals is launching three new weekly series on Facebook’s Watch, with two more slated to launch in December.
The three new Hearst shows on Facebook’s Watch are: “Beauty Battle,” a 30-minute series that pits two up-and-coming makeup artists against each other in an “Iron Chef”-like showdown using one “secret ingredient” beauty product; “Pet Me, Please,” in which couples looking to adopt a pet choose among three cute animals that need a home; and “The Mash-Up,” a cooking show in which the host and a celebrity guest must concoct a dish fusing two random pairings (like s’mores plus nachos and lasagna plus pizza).