You will be redirected back to your article in seconds

Ellen DeGeneres Launches Animated Show About Her Pets to Pitch Her Line of PetSmart Products

Do you love Ellen DeGeneres? And do you love pets — more specifically, Ellen’s pets? Then the popular TV talk-show host and digital entrepreneur has a new digital series right up your alley, and she wants to sell you a chew toy or two.

“Ellen’s Pet Dish,” a 12-episode digital series, launches Wednesday, March 22, with new episodes to be released weekly. It’s the first animated series from Ellen Digital Ventures, produced in partnership with Warner Bros.’ Blue Ribbon Content studio.

The series is exclusively sponsored by PetSmart, and ads for DeGeneres’ line of pet products sold by the retailer will be displayed throughout the series. Viewers will be presented with opportunities to purchase various products, which include bedding, toys, food dishes, collars and apparel.

In the vein of “The Secret Life of Pets,” the animated series “Ellen’s Pet Dish” looks at the life of DeGeneres’ and Portia de Rossi’s pets while the humans are not at home — which, of course, revolves around watching “The Ellen DeGeneres Show.” The series highlights the pets’ reactions to the daily show, including the most memorable moments from DeGeneres’ celebrity interviews. In the premiere episode, the coterie of critters gathers to watch former First Lady Michelle Obama co-host “The Ellen DeGeneres Show.”

The series will be available on the Ellen Digital Network, including on the venture’s owned-and-operated Ellentube.com website and YouTube channel. The cast of “Ellen’s Pet Dish” includes three cats (Chairman, George and Charlie) and four dogs (Wolf, Mabel, Augie and DeGeneres’ and de Rossi’s newest puppy, Kid).

The entertainer formed Ellen Digital Ventures in 2014 with Warner Bros. Television Group to extend the reach of her syndicated TV show franchise and her large social-media followings into new digital businesses. The Ellen Digital Network generates more than 300 million video views per month, according to the company.

Popular on Variety

More Digital

  • Illustration of the video streaming company

    Netflix Q3 Preview: The Calm Before the Streaming-Wars Storm?

    Wall Street is expecting Netflix to hit or slightly beat subscriber and financial targets when it reports third quarter 2019 results on Wednesday after market close. But then what? Debate among analysts continues to rage about what will happen to Netflix’s market-leading position once it’s facing big new rivals in Disney Plus and Apple TV [...]

  • countdown

    Apple Takes Down Viral 'Countdown' Horror App, STX Brings It to Android Instead

    An app that can predict the date and time of your death may have been too much for Apple to stomach: The iPhone maker removed a viral app inspired by the upcoming horror movie “Countdown” a few days ago, putting an end to its meteoric rise. Before its removal, “Countdown” had surpassed TikTok, YouTube and [...]

  • daydream view

    Google Ships Pixel 4 Without Daydream VR Support, Stops Selling Daydream Viewer

    Google is effectively phasing out its Daydream virtual reality (VR) platform: The company’s latest flagship Pixel 4 flagship phone, which Google unveiled at a press event in New York Tuesday, won’t support Google’s Daydream mobile VR platform anymore, a spokesperson confirmed to Variety. The company will also stop selling the Daydream viewer, but continue to [...]

  • Google Wifi

    The New Google Wifi Ships in Three Colors Because Good-Looking Routers Work Better

    When Google revamped its Wifi router product, it extended the devices reach and doubled their speed, while also adding a full-blown smart speaker with Google Assistant. But the company paid just as much attention to Google Wifi’s design, down to the decision to ship the product in three colors. The surprising reason for this: Google [...]

  • Nest Mini

    Google Introduces New $49 Nest Mini Speaker With On-Board Machine Learning, Stereo Pairing

    Google introduced a revamped version of its entry-level smart speaker at a press event in New York Tuesday: The new $49 Nest Mini speaker effectively replaces its Home Mini predecessor with bigger sound, a built-in machine learning chip for faster responses, ultrasound for proximity detection and the ability to pair 2 speakers for inexpensive stereo [...]

  • Google Stadia Game Streaming Service Launching

    Google’s Stadia Game Streaming Service Will Launch Nov. 19

    Google hardware chief Rick Osterloh gave us an update on the company’s game streaming service Stadia during the company’s fall hardware event in New York Tuesday: Stadia will be available to the public on Nov. 19. Stadia promises to stream games directly from the cloud, with no need to buy a full-blown game console. Consumers [...]

More From Our Brands

Access exclusive content