The series, “BackCourt: Wade,” premieres Monday, Nov. 20, on Facebook, with new episodes to follow each Monday. The five-episode series was funded by Facebook and produced by Bob Metelus Studio.
The show is an extension of Wade’s presence on Facebook, where he shares content and connects with his community of more than 11 million fans.
“I’ve enjoyed partnering with Facebook to share some of my off-the-court moments in this five part series,” Wade said in a statement. “I hope by sharing some of these candid moments that it helps inspire others to follow their dreams, take risks, challenge yourself to get through life’s obstacles, and take the time to appreciate and enjoy the life you work so hard to build.”
For Facebook, the show represents the social giant’s latest attempt to push users toward Watch to consume longer-form video (and see TV-style advertising) — and in this case, it’s banking on the star power of Wade to draw a crowd.
The launch of Wade’s show comes after Facebook has seen traction with “Ball in the Family,” following the family of Los Angeles Lakers rookie Lonzo Ball, from Bunim-Murray Productions. There’s also original series “No Script,” featuring NFL running back Marshawn Lynch, from Turner’s Bleacher Report.
Other Facebook-funded entertainment projects include unscripted show “Bill Murray and Brian Doyle-Murray’s Extra Innings” and drama series “Five Points” with “Scandal” star Kerry Washington on board as executive producer.
“BackCourt: Wade” (available at facebook.com/backcourt) follows the three-time NBA champ as he travels to Paris and Milan for Men’s Fashion Week and takes up new hobbies (like golf and taking care of his new dog, Tre). Other episodes cover his mindset going into his 15th season in the NBA and provide an inside look at his business ventures, including his Way of Wade brand and Wade Wine labels.
Wade is repped by CAA Sports agent Henry Thomas and his business manager is Lisa Joseph.
Watch the trailer for “BackCourt: Wade”: