You will be redirected back to your article in seconds

Dreamscape Immersive Wants to Bring Virtual Reality Multiplex to Los Angeles

Dreamscape Immersive, a new Los Angeles-based startup for location-based virtual reality, wants to open a VR Multiplex in Los Angeles this coming September. The facility will use untehered VR headsets to allow consumers to move freely through a space and interact with real and virtual objects as well as with each other.

“Today, audiences can see movies in theaters in three formats:  2D, 3D, and IMAX.  Dreamscape establishes the Fourth Platform – VR,” said Dreamscape co-chairman Kevin Wall in a statement. “Now, audiences will have the ability to purchase a ticket, step inside of the story and experience it personally in a way never before imagined.”

Dreamscape only emerged out of stealth this Monday, and little is known about the company apart from an impressive list of execs and backers. Wall is an Emmy-award-winning producer who spent three decades producing live concert events; his co-chairman Walter Parkes helped create DreamWorks Pictures and served as the studio’s president for over a decade. His production credits include movies like “Sweeney Todd,” “Minority Report” and “The Kite Runner,” and he co-wrote “Wargames.”

The company’s CEO is Bruce Vaughn, who until last year was Chief Creative Executive at Walt Disney Imagineering. Dreamscape has raised $11 million in funding in a round led by Bold Capital, with contributions from Warner Bros. 21st Century Fox, Metro-Goldwyn-Mayer (MGM), IMAX Corporation, Westfield Corporation, and Steven Spielberg. Advisors include star designer Yves Behar and legendary film music composer Hans Zimmer.

The first location for a Dreamscape Multiplex will be the Westfield’s Century City Mall, which is undergoing remodeling and expansion. The company plans to launch additional locations next year.

Dreamscape Immersive isn’t the only company looking to cash in on location-based virtual reality entertainment, charging consumers for tickets instead of having them buy an expensive headset to use at home. Others include Imax, which recently opened its own VR center in Los Angeles, as well as The VOID, whose new CEO Cliff Plumer told Variety last week that he wants to open multiple new locations across the U.S. this year as well.

How will Dreamscape’s VR multiplex be different once it opens its doors later this year? The honest answer is that we don’t quite know yet — the company is still keeping its cards close to its chest, and not revealing what kind of experiences it is going to offer. However, Dreamscape has said that its multiplex will be powered by technology from Swiss tech and arts foundation Artanim, which has shown off some of its work at Sundance and elsewhere.

Here’s a video of one of the experiences built by Artanim:

Dreamscape said Monday that Artanim co-founders CaeciliaCharbonnier and Sylvain Chagué will serve as co-CTOs of the company.

Update: 12:00pm: This post was updated with additional information about the funding of the company, as well as plans for additional locations.

More Digital

  • Google Stadia is a Net Neutrality

    Google Stadia is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

  • crunchyroll logo

    Crunchyroll Raises Subscription Price to $7.99

    AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson. The new pricing will go into effect on May 1 for new subscribers, while existing members will see [...]

  • StyleHaul

    StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees

    The axe is falling on StyleHaul: The fashion, beauty and lifestyle digital media and marketing company owned by RTL Group is shuttering U.S. operations, resulting the layoff of around 65 employees. StyleHaul offices in L.A., with about 55 employees, and in New York City, with around 10 staffers, are closing. RTL said StyleHaul’s U.K. operations, [...]

  • Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown, a leading platform for letting music fans know about upcoming concerts by their favorite artists, has acquired Hypebot, a news site publishing stories about the music industry and technology, and its sister site MusicThinkTank. “I’m proud to share that Hypebot and MusicThinkTank have been acquired by Bandsintown,” wrote Bruce Houghton, the founder of the [...]

  • Star-Wars-The-Clone-Wars

    Netflix Will Lose Disney's 'Star Wars: The Clone Wars,' James Bond Movies in April 2019

    More Disney content is about to roll off Netflix: The 2008 “Star Wars: The Clone Wars” animated movie as well as six seasons of the subsequent “Clone Wars” series are among the titles set to leave the streaming service next month. According to Netflix, the original Lucasfilm movie along with “Star Wars: The Clone Wars” [...]

  • Vertigo Games Believes ‘Location-Based Virtual Reality’

    Vertigo Games Believes ‘Location-Based Virtual Reality’ Is Future of VR

    As virtual reality becomes more and more available, many developers are looking for new frontiers to expand the experiences offered by the tech. For Netherlands-based Vertigo Games, that next frontier is what they call “location-based virtual reality.” It’s essentially high-quality VR experiences where players aren’t tethered to a PC or even to the confines of [...]

  • GDC 2019: Google's Play For Gaming

    GDC 2019: Google's Play for Gaming Ubiquity, Rise of Ray Tracing, Store Wars

    The Game Developers Conference finished up Friday evening, wrapping one of the most exciting GDCs in recent memory with Google’s splashy entrance into AAA video gaming, the emergence of real-time ray tracing as a compelling technology for film, TV, and games, and the growing war between two global estore powerhouses: Valve’s Steam and the Epic [...]

More From Our Brands

Access exclusive content