Dreamscape Immersive Wants to Bring Virtual Reality Multiplex to Los Angeles

Dreamscape Immersive, a new Los Angeles-based startup for location-based virtual reality, wants to open a VR Multiplex in Los Angeles this coming September. The facility will use untehered VR headsets to allow consumers to move freely through a space and interact with real and virtual objects as well as with each other.

“Today, audiences can see movies in theaters in three formats:  2D, 3D, and IMAX.  Dreamscape establishes the Fourth Platform – VR,” said Dreamscape co-chairman Kevin Wall in a statement. “Now, audiences will have the ability to purchase a ticket, step inside of the story and experience it personally in a way never before imagined.”

Dreamscape only emerged out of stealth this Monday, and little is known about the company apart from an impressive list of execs and backers. Wall is an Emmy-award-winning producer who spent three decades producing live concert events; his co-chairman Walter Parkes helped create DreamWorks Pictures and served as the studio’s president for over a decade. His production credits include movies like “Sweeney Todd,” “Minority Report” and “The Kite Runner,” and he co-wrote “Wargames.”

The company’s CEO is Bruce Vaughn, who until last year was Chief Creative Executive at Walt Disney Imagineering. Dreamscape has raised $11 million in funding in a round led by Bold Capital, with contributions from Warner Bros. 21st Century Fox, Metro-Goldwyn-Mayer (MGM), IMAX Corporation, Westfield Corporation, and Steven Spielberg. Advisors include star designer Yves Behar and legendary film music composer Hans Zimmer.

The first location for a Dreamscape Multiplex will be the Westfield’s Century City Mall, which is undergoing remodeling and expansion. The company plans to launch additional locations next year.

Dreamscape Immersive isn’t the only company looking to cash in on location-based virtual reality entertainment, charging consumers for tickets instead of having them buy an expensive headset to use at home. Others include Imax, which recently opened its own VR center in Los Angeles, as well as The VOID, whose new CEO Cliff Plumer told Variety last week that he wants to open multiple new locations across the U.S. this year as well.

How will Dreamscape’s VR multiplex be different once it opens its doors later this year? The honest answer is that we don’t quite know yet — the company is still keeping its cards close to its chest, and not revealing what kind of experiences it is going to offer. However, Dreamscape has said that its multiplex will be powered by technology from Swiss tech and arts foundation Artanim, which has shown off some of its work at Sundance and elsewhere.

Here’s a video of one of the experiences built by Artanim:

Dreamscape said Monday that Artanim co-founders CaeciliaCharbonnier and Sylvain Chagué will serve as co-CTOs of the company.

Update: 12:00pm: This post was updated with additional information about the funding of the company, as well as plans for additional locations.

More Digital

  • NBCU Reality Streaming Service Hayu Launches

    NBCU’s Reality Streaming Service Hayu Launches in Three New Territories (EXCLUSIVE)

    It’s easier to keep up with the Kardashians in the Belgium, the Netherlands, and Luxembourg after NBCUniversal launched its reality-TV streaming service, hayu, in those countries Tuesday. The service went live with about 6,000 episodes of unscripted fare from NBCUniversal’s lineup, including “Keeping Up With the Kardashians,” “Made in Chelsea” and “The Real Housewives” and [...]

  • Michael Uslan's U2K Becomes Asia-Hollywood Formats

    Michael Uslan's U2K Becomes Asia-Hollywood Formats Pipeline (EXCLUSIVE)

    Michael and David Uslan, the father and son producing team with credits that include “The Dark Knight” and “Sabrina: Secrets of a Teenage Witch” have struck a cluster of deals that makes them a two-way conduit for TV formats between Hollywood and Asia. U2K, a company that includes the Uslans and Jon Karas (“Believe in [...]

  • Dish Testing Flixpert Content Recommendation Service

    Dish Tests Movie Recommendations App Flixpert (EXCLUSIVE)

    Dish and its corporate sibling EchoStar have quietly been testing a movie recommendations platform called Flixpert, Variety has learned. Flixpert promises to help people find movies to watch through recommendations from friends and trusted contacts; Dish has been testing mobile apps for the service with a few hundred users. Online footprints suggest that Flixpert has [...]

  • Craig Hunegs WB

    Craig Hunegs to Exit Warner Bros. TV Group and Digital Networks (EXCLUSIVE)

    After nearly 25 years in the Warner Bros. family, Craig Hunegs is exiting his post as head of business for Warner Bros. TV Group and president of the studio’s digital networks wing. Hunegs said he has been discussing his exit with Warner Bros. chairman-CEO Kevin Tsujihara for the past several months. At a time of [...]

  • Google Placeholder

    Google Accelerates Google+ Shutdown Following New Privacy Mishap

    Google will shutter its struggling social network Google+ sooner than previously announced: The company said Monday that Google+ will shut down in April of 2019. It also disclosed a new security vulnerability that briefly exposed personal data of some 52.5 million Google+ users. The bug, which was introduced to Google+ in November, allowed developers to [...]

  • Eddie Lazarus Sonos

    Sonos Hires Tribune General Counsel Eddie Lazarus as Chief Legal Officer

    Smart speaker maker Sonos has hired former Tribune exec Eddie Lazarus as its new chief legal officer. Lazarus will be in charge of all legal, regulatory, compliance and SEC reporting issues, among other things. Prior to joining Sonos, Lazarus worked as general counsel and chief strategy officer for Tribune Media. Before that, he was chief of [...]

  • Rhapsody, Sony Music to Launch Spotify

    Rhapsody, Sony Music to Launch Spotify Competitor in Japan

    Rhapsody and Sony Music Entertainment today announced a partnership to launch what they describe as the first on-demand, high-resolution streaming music service in Japan. Rhapsody International is providing its “Powered by Napster” platform including a set of systems, tools and APIs to allow SMEJ to quickly launch and bring its on-demand service to market. The service, [...]

More From Our Brands

Access exclusive content