×

Disney Unifies Kids’ Cable Channels in ‘DisneyNow’ App

Disney’s cable networks group has brought together shows, movies, games, and other content from its three networks — Disney Channel, Disney XD and Disney Junior — into a single app: DisneyNow.

Previously, Disney had separate apps for each network. As with the predecessor apps, DisneyNow offers access to full episodes and live streaming of Disney Channel, Disney Junior and Disney XD to customers of participating cable, satellite, telco or internet TV providers. Each network also offers a selection of full episodes available for anyone to watch, without pay-TV credentials.

DisneyNow is aimed at reinforcing the media conglomerate’s existing pay-TV biz — and is separate from the Disney-branded direct-to-consumer movie-streaming service, currently slated for 2019 when Disney’s movie-output deal with Netflix expires.

This summer, Fox Networks Group executed a similar move: Its updated Fox Now app brings together shows from Fox, FX and National Geographic together for the first time on a digital platform.

For authenticated users, DisneyNow provides in-season stacking for current series including: Disney Channel’s “Andi Mack,” “Raven’s Home,” “Bizaardvark,” “Stuck in the Middle,” “Tangled: The Series”; Disney Junior’s “Vampirina,” “Elena of Avalor,” “Mickey and the Roadster Racers,” “The Lion Guard,” “Puppy Dog Pals” and “PJ Masks”; and Disney XD’s “DuckTales,” “Star Wars Rebels,” “Walk the Prank,” “MECH-X4” and “Milo Murphy’s Law.”

“The decision to consolidate our Disney Channel ‘Watch’ apps into the new DisneyNow app was driven by what kids told us they want in a video experience,” said Kimberly Hicks, VP of digital media for Disney Channels. The new app “enables us to showcase great stories and characters, and bring the magic of Disney Channel, Disney XD and Disney Junior to their daily lives.”

The three Disney Channel-branded Watch apps have been downloaded more than 40 million times since they debuted in 2012, according to the company.

DisneyNow also provides customization and personalization features, including a “Disney Junior Only Mode.” Disney Channels is selling custom sponsorship opportunities for the app, which can include sweepstakes and interactive-video ads.

Other features of DisneyNow:

  • User profiles: Each family member can create a profile and pick a Disney emoji avatar from a selection of more than 180 characters at launch. The profiles let individual household members resume watching a show where they left off or watch new episodes of their favorite shows.
  • Games: The new app will include more than 60 games and activities including “DuckTales” adventure game “Duckburg Quest,” Princess Elena of Avalor in “Flight of the Jaquins” and the Villain Kids in the “Descendants 2 Wicked Style” activity. New games will be added monthly.
  • Platforms: DisneyNow is currently available for iOS and Android mobile devices, Apple TV, Amazon Kindle and Roku players. Versions of the app for Amazon Fire TV and Android TV as well as access via the web are slated to launch in 2018.
  • Disney Channel original movies: The app will include a range of movies available to watch on-demand. Those include Disney Channel’s “The Scariest Story Ever: A Mickey Mouse Halloween Spooktacular” (available ahead of linear premiere); “Wizard of Waverly Place: The Movie” (Oct. 12).

Other content coming to DisneyNow soon includes the series premiere of Disney Junior’s “Vampirina”(Oct. 1); the first episode of season 2 of “Elena of Avalor” (Oct. 14); new episodes of Disney Junior’s “Mission Force One,” the new chapter of “Miles from Tomorrowland” (Oct. 16); and the season 2 premiere of “Andi Mack” (Oct. 27).

In addition, DisneyNow includes Radio Disney’s musical performances and in-studio appearances by recording artists Selena Gomez, Ariana Grande, Camila Cabello, and others.

More info is available on the DisneyNow website at disneynow.com.

More TV

  • Love Island - Pictured: Kyra Green,

    TV Ratings: Is 'Love Island' Deserted?

    Two weeks have passed on “Love Island” and plenty of singles have coupled and uncoupled in their bid for love and a fat $100,000 pay check. However, there’s one couple that doesn’t seem to be hitting it off: CBS and “Love Island.” Ratings for the show have been far from paradisiacal, and with the network [...]

  • Jenny Wall Eryk Casemiro Nickelodeon

    Jenny Wall Named Nickelodeon CMO, Eryk Casemiro Named Senior VP of Nickelodeon Preschool

    Nickelodeon has hired two new executives, tapping Jenny Wall to become chief marketing officer and Eryk Casemiro to become senior vice president of Nickelodeon Preschool. Most recently CMO at Spotify-owned Gimlet Media, Wall will be responsible for all on- and off-air consumer marketing, brand creative and content launches across all of Nickelodeon’s platforms, including Nicktoons, [...]

  • Liz Garbus on Why We May

    Liz Garbus on Why The World May Never Know 'Who Killed Garrett Phillips'

    By the time Liz Garbus’s two-part documentary “Who Killed Garrett Phillips?” debuts on HBO, there could be a new public lead in the case of the murdered titular 12-year-old. As least, that’s what many may hope after the new St. Lawrence County district attorney admitted a new tip earlier this spring. Garbus says she would [...]

  • Mike Fleiss

    'Bachelor' Producers in Wait-and-See Mode Amid Police Probe Into Fleiss Incident

    Those working on “The Bachelor” and its sister shows are in wait-and-see mode as a domestic incident involving creator Mike Fleiss continues to be investigated in Kauai, according to sources close to production. The results of the police investigation are still pending, after Fleiss’ wife, Laura Fleiss, had accused him of attacking her in their [...]

More From Our Brands

Access exclusive content