×
You will be redirected back to your article in seconds

Disney’s Maker Studios Drops PewDiePie Because of Anti-Semitic Videos

Disney-owned Maker Studios dropped Swedish YouTube star Felix Kjellberg aka PewDiePie from its roster Monday after he published videos with anti-semitic jokes. The separation was first reported by the Wall Street Journal Monday evening, and has since been confirmed by Maker, with a spokesperson sending Variety the following statement:

“Although Felix has created a following by being provocative and irreverent, he clearly went too far in this case and the resulting videos are inappropriate. Maker Studios has made the decision to end our affiliation with him going forward.”

Kjellberg is the most popular creator on YouTube, and has amassed close to 14.7 billion video views on his main channel alone. The Journal reported Monday that he had uploaded multiple videos with antisemitic jokes and remarks last month.

In one of those videos, Kjellberg had paid two people in India through a crowd-sourcing platform for holding up a sign that read “death to all Jews.” Google responded by removing advertising from the video in question, but Kjellberg defended it as a joke in another video uploaded a week later.

Both videos, as well as a subsequent video with controversial remarks, have since been removed from his channel.

Kjellberg has been no stranger to controversy, frequently mixing crude language with video game humor an commentary. One of his latest stunts included threatening to delete his YouTube channel as soon as it reached 50 million subscribers — something he later called a joke.

Kjellberg responded to the controversy around his recent videos Sunday with a post on Tumblr, saying that his videos should be understood as entertainment, and not political commentary.

With regards to the aforementioned video featuring two men holding up a “death to all Jews” sign, he wrote: “I was trying to show how crazy the modern world is, specifically some of the services available online. I picked something that seemed absurd to me — that people on (crowd-sourcing platform) Fiverr would say anything for 5 dollars.”

He added: “Though this was not my intention, I understand that these jokes were ultimately offensive.”

More Digital

  • Martin Kon - YouTube

    YouTube Hires Consultant Martin Kon as VP of Strategy

    Google’s YouTube tapped Martin Kon, who has worked as a tech, media, and telecoms consultant for more than two decades, as VP of strategy. Kon, based at YouTube’s headquarters in San Bruno, Calif., reports to chief business officer Robert Kyncl. Kon will work with YouTube senior execs to help formulate the long-term vision of the [...]

  • Sonos One

    Sonos Sues Competitor Bluesound for Patent Infringement

    Smart speaker maker Sonos has sued Lenbrook Industries, the company behind the audio brand Bluesound, for patent infringement. It’s the second such lawsuit from Sonos against a competitor, which has also been using its patents to gain concessions from the makers of voice assistants. In the lawsuit filed late last week in a California court, [...]

  • tubi tv roku

    Ad-Supported Video Service Tubi Tops 20 Million Monthly Active Users

    Ad-supported video service Tubi broke its own audience records in May: Tubi, which positions itself as a free alternative to Netflix, surpassed 20 million monthly active users last month, the company said Monday. The service’s users viewed more than 94 million hours of programming in May, according to Tubi, which also claimed to have brought [...]

  • First Media - Chris Athanassopoulos, Jocelyn

    First Media Names Chris Athanassopoulos CFO, Jocelyn Johnson as SVP of Brand

    First Media, the media company focused on millennial women audiences whose brands include BabyFirst TV, announced two new members of its executive team as it eyes expansion in 2019. Chris Athanassopoulos, previously Twentieth Century Fox’s VP finance for worldwide TV distribution, has joined First Media as its chief finance officer. (First Media’s previous CFO, Karl [...]

  • Chris Thorne - Beats

    Apple's Beats by Dre Taps Chris Thorne as Chief Marketing Officer

    Beats by Dr. Dre, Apple’s audio-products subsidiary, announced Chris Thorne — whose past gigs have included stints at EA and Jessica Alba’s The Honest Co. — as its chief marketing officer. Thorne takes on the CMO role after the departure earlier this year of Jason White, formerly Beats’ EVP and global head of marketing, who [...]

  • 76th ANNUAL GOLDEN GLOBE AWARDS --

    Viacom Partners With Tyler Perry for BET Plus Streaming Service

    Viacom’s BET Networks has teamed with Tyler Perry to create a subscription streaming service that combines the prolific auteur’s library of movies and TV shows with BET’s programming vault. The service dubbed BET Plus will bow in the fall with a handful of original series and productions and a deep library offering that will be [...]

More From Our Brands

Access exclusive content