DirecTV Now to Launch DVR Beta Test As First Stage of AT&T’s Unified Video Interface Push

DirecTV Now users are about to get the DVR feature they’ve been waiting for — although they may not be able to get it until later this year.

This summer, AT&T will launch a test of a new video platform, starting with DirecTV Now, that will include a network-based DVR feature. The telco said it will invite only select DirecTV Now customers to participate in the beta test, before launching it more broadly.

AT&T is touting the test as prelude to a bigger deployment of the next-generation video platform that will unify the user interface across all platforms. The telco says it eventually will provide a “consistent look and feel across AT&T consumer video services” throughout the U.S., across satellite, mobile and wired internet connections.

But it may be several years before the interface lands on DirecTV set-tops. According to the telco, the new video platform will be coming to DirecTV’s satellite service on TV and other AT&T video services “in the coming years.”

This fall, the company plans to begin rolling out the next-gen platform “more widely” to DirecTV Now customers and users of the companion app for the DirecTV’s core satellite service.

AT&T said additional features of the platform, including live TV pausing and parental controls, will be available once it exits beta testing later this year. It promises to add other features — including multiple user profiles, video downloads for offline viewing, Ultra HD 4K, and HDR — in 2018.

“By developing for a single video platform, we’ll deliver new features and platform innovations in a faster, more efficient way,” said David Christopher, chief marketing officer, AT&T Entertainment Group. “And it will be simple and consistent wherever you watch — TV, phone or tablet.”

 

More Digital

  • soundcloud-logo

    SoundCloud Reveals Partnerships With Native Instruments, Serato at ADE

    DirecTV Now users are about to get the DVR feature they’ve been waiting for — although they may not be able to get it until later this year. This summer, AT&T will launch a test of a new video platform, starting with DirecTV Now, that will include a network-based DVR feature. The telco said it […]

  • Steve Ballmer Aims to Reinvent Sports

    Steve Ballmer Aims to Reinvent Watching Sports on TV with Clippers CourtVision

    DirecTV Now users are about to get the DVR feature they’ve been waiting for — although they may not be able to get it until later this year. This summer, AT&T will launch a test of a new video platform, starting with DirecTV Now, that will include a network-based DVR feature. The telco said it […]

  • Facebook’s Instant Games Expands to Include

    Facebook’s Instant Games Expands to Include Groups, Lite App, Monetization

    DirecTV Now users are about to get the DVR feature they’ve been waiting for — although they may not be able to get it until later this year. This summer, AT&T will launch a test of a new video platform, starting with DirecTV Now, that will include a network-based DVR feature. The telco said it […]

  • Sean Hannity

    Laura Ingraham, Sean Hannity Prepare Programs for Streaming-Video Fox Nation

    DirecTV Now users are about to get the DVR feature they’ve been waiting for — although they may not be able to get it until later this year. This summer, AT&T will launch a test of a new video platform, starting with DirecTV Now, that will include a network-based DVR feature. The telco said it […]

  • Steve Cousineau, Sarah Amos, Robin Chacko

    Hollywood's New Leaders 2018: Digital

    DirecTV Now users are about to get the DVR feature they’ve been waiting for — although they may not be able to get it until later this year. This summer, AT&T will launch a test of a new video platform, starting with DirecTV Now, that will include a network-based DVR feature. The telco said it […]

More From Our Brands

Access exclusive content