×
You will be redirected back to your article in seconds

DirecTV Now to Launch DVR Beta Test As First Stage of AT&T’s Unified Video Interface Push

DirecTV Now users are about to get the DVR feature they’ve been waiting for — although they may not be able to get it until later this year.

This summer, AT&T will launch a test of a new video platform, starting with DirecTV Now, that will include a network-based DVR feature. The telco said it will invite only select DirecTV Now customers to participate in the beta test, before launching it more broadly.

AT&T is touting the test as prelude to a bigger deployment of the next-generation video platform that will unify the user interface across all platforms. The telco says it eventually will provide a “consistent look and feel across AT&T consumer video services” throughout the U.S., across satellite, mobile and wired internet connections.

But it may be several years before the interface lands on DirecTV set-tops. According to the telco, the new video platform will be coming to DirecTV’s satellite service on TV and other AT&T video services “in the coming years.”

This fall, the company plans to begin rolling out the next-gen platform “more widely” to DirecTV Now customers and users of the companion app for the DirecTV’s core satellite service.

AT&T said additional features of the platform, including live TV pausing and parental controls, will be available once it exits beta testing later this year. It promises to add other features — including multiple user profiles, video downloads for offline viewing, Ultra HD 4K, and HDR — in 2018.

“By developing for a single video platform, we’ll deliver new features and platform innovations in a faster, more efficient way,” said David Christopher, chief marketing officer, AT&T Entertainment Group. “And it will be simple and consistent wherever you watch — TV, phone or tablet.”

 

More Digital

  • ‘Tomorrow and Thereafter,’ ‘Diane Has the

    MyFrenchFilmFestival Prizes ‘Tomorrow and Thereafter,’ ‘Diane Has the Right Shape’

    Actress-director Noémie Lvovsky’s “Tomorrow And Thereafter,” a heartfelt homage to the director’s own mother, and Fabien Gorgeart’s “Diane Has the Right Shape,” about one woman’s surrogate motherhood, both won big at the 2019 UniFrance MyFrenchFilmFestival which skewed female in its winners and viewership, making particularly notable inroads into South East Asia and Latin America. Opening [...]

  • soundcloud-logo

    SoundCloud Launches Tool to Distribute Music to Other Streaming Services

    SoundCloud today announced a new distribution tool that enables artists to distribute their music to other streaming services. The feature, currently in open beta the service’s Pro and Pro Unlimited platforms, means that artists can upload their music to SoundCloud competitors including Apple Music, Amazon Music, Spotify and Instagram. “Creators using the SoundCloud Premier distribution feature keep [...]

  • Alison Meyer - Whistle

    Whistle Taps Refinery29's Alison Meyer as VP of Marketing

    Whistle has hired Alison Meyer, previously with female-focused Refinery29, to head up brand-marketing solutions for the male-centric digital media player. As VP of marketing at New York-based Whistle, Meyer will lead partnership marketing for the company’s slate of original programming and branded content. She reports to Whistle president and COO Michael Cohen. Meyer’s appointment comes on [...]

  • Snapchat - NHL Highlights

    Snapchat Expands NHL Pact to Add Hockey Highlights, Curated Stories

    Snapchat is adding more action from the ice under a new multiyear deal with the National Hockey League. The NHL, in association with Disney Streaming Services, is delivering a new weekly highlights show on Snapchat recapping the top 10 plays of the previous week and will produce Curated Our Stories on the platform for select games [...]

  • Hulu Adds Another Interactive Ad: This

    Hulu Adds Another Interactive Ad: This One Lets You Get Offers Via Email

    Hulu lets its subscribers choose the show they want to see. Now the video-streaming service is increasingly letting users choose to respond to certain commercials right away. A commercial from Sleep Number, the manufacturer of the bed with an adjustable mattress, that has run on Hulu for the past several weeks allows viewers to request [...]

More From Our Brands

Access exclusive content