×
You will be redirected back to your article in seconds

Dailymotion Plans Major Relaunch, Focused on Premium Content and Sidelining User Videos

Dailymotion is about to largely abandon its roots in user-generated content.

The video site, now majority owned by French media conglom Vivendi, plans a significant relaunch of the service in June that will be geared toward serving up a curated feed of professionally produced content — not the grab-bag of stuff that populates the site today.

The new Dailymotion will provide a “daily digest” of topical video programming, centered around news, sports, music and entertainment, said Maxime Saada, CEO of Dailymotion and also chief exec of Canal Plus. “We want to highlight the ‘daily’ in Dailymotion.”

Dailymotion, which first launched in 2005, has long been compared with YouTube. With the relaunch, Dailymotion is positioning itself as a top-down, curated video experience, instead of being a catch-all repository for short-form UGC.

At launch, the new Dailymotion will be available on iOS and Android devices, as well as Apple TV. That will be followed by support for Google Chromecast, and Microsoft Xbox, Android TV and Sony PlayStation later.

The new Dailymotion will still allow users to post their own video, but “it’s not the main purpose of the platform” going forward, Saada said. He added that Dailymotion does not monetize UGC videos.

The goal: to tap into the existing base of Dailymotion’s 300 million-plus unique monthly visitors — and take advantage of its video-delivery infrastructure — with a new and improved product built around premium content. “A lot of companies are trying to build audience, and we have massive, global reach already,” Saada said. Dailymotion will look to target viewers 18-49, and will put an emphasis on live-streaming video events.

The new design will feature an Instagram-like design on mobile devices, and the Dailymotion engineering team built the user interface first for smartphones before adapting it for desktops and connected-TV devices. Guillaume Clement, Dailymotion’s chief product and technology officer, said the apps were built entirely from scratch and include a new video player. Said Saada: “We threw everything away.”

Under the deal announced in June 2015, Vivendi paid 217 million Euros ($230 million) for 90% ownership of Dailymotion. Orange, which previously owned the company, retains a 10% stake.

Since the acquisition, Dailymotion has taken steps to remove sexually explicit and pirated content. “The first thing we did was clean up the platform,” Saada said.

Dailymotion is in the process of on-boarding an expanded lineup of content partners, but already in the mix is Universal Music Group, which Vivendi also owns. Saada declined to reveal what Dailymotion’s ad-revenue split with content partners will be, but he said, “We intend to be more generous than existing platforms.” YouTube, the leader in ad-supported online video, gives 55% of ad revenue to partners under its standard agreements.

The new Dailymotion has three sections: a personalized feed with videos of accounts you follow; a search and discovery section, with suggestions about trending content; and a library for saving videos to watch for later. It will also let users follow topics in their feeds, like “politics” or “pop music.”

One of the design goals was to deliver something that felt like an “endless watching experience,” said Clement. “We want you to always have the feeling there will be more video.” The new Dailymotion apps also feature a shrink-back feature that keeps the current video playing in a window on the bottom of the app while a user browses other content.

More Digital

  • apple music

    Verizon Bundles Apple Music With Top-Tier Unlimited Wireless Plans for No Extra Charge

    Verizon has expanded its ties to Apple — offering wireless subscribers on its two most expensive unlimited plans access to the Apple Music for no extra charge. Starting Jan. 17, Apple Music will be included in Verizon’s Beyond Unlimited and Above Unlimited plans, the telco announced Tuesday. For Apple, the bundling agreement promises to augment [...]

  • Infowars Alex Jones

    Roku Removes Infowars Channel Following Backlash

    Roku has taken the Infowars channel off its platform after the streaming device faced criticism for carrying the controversial program hosted by right-wing conspiracy theorist Alex Jones. “After the InfoWars channel became available, we heard from concerned parties and have determined that the channel should be removed from our platform,” stated the company’s tweet on [...]

  • SAMUEL L. JACKSON in Glass. M.

    ‘Glass’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Pictures claims the top spot in spending for the second week in a row with “Glass.” Ads placed for the superhero thriller had an estimated media value of $9.89 million through Sunday for 1,183 national [...]

  • Snap Inc

    Snap CFO Tim Stone to Leave Company

    Snapchat corporate parent Snap Inc. is facing another major executive departure: The company’s chief financial officer Tim Stone is on his way out, Snap revealed in a regulatory filing Tuesday afternoon. Stone will stay with the company to find a new candidate for his position for the time being, according to the filing. His last [...]

  • birdbox Sandra Bullock

    Will Netflix's Latest Price Hike Spur a Customer Backlash?

    Netflix is rolling out its biggest price increase to date — including hiking the standard HD plan from $10.99 to $12.99 per month — for all subscribers in the U.S. and parts of Latin America. The obvious risk: Some customers will see the higher prices as a reason to bail on Netflix, while there’s also [...]

  • Alex Jones Infowars

    Roku Faces Criticism Over Infowars Channel

    Streaming device maker Roku faced a backlash Tuesday over its decision to carry a channel for Infowars, the controversial website of right-wing conspiracy theorist Alex Jones. The company responded by saying that Infowars wasn’t currently violating its terms of use. The uproar over Roky carrying Infowars comes a few months after most other major platforms, [...]

  • BTS 'Burn the Stage: The Movie'

    BTS 'Burn the Stage: The Movie' Documentary Set to Hit YouTube Premium Service

    “Burn the Stage: The Movie,” a documentary following K-pop group BTS on their 2017 concert tour, will be streaming on the YouTube Premium subscription service starting this Friday. The movie is based on the previous YouTube original series “BTS: Burn the Stage.” Since its release in theaters worldwide last November, “Burn the Stage: The Movie” has [...]

More From Our Brands

Access exclusive content