×
You will be redirected back to your article in seconds

Cracked Founder Exits to Create Comedy Division at HowStuffWorks

A popular website best known for do-it-yourself videos is branching out into comedy.

HowStuffWorks has lured Cracked.com founder Jack O’Brien to create a new division with the intent of extending the company’s focus on podcasts to the humor genre.

The move comes on the heels of a similar talent raid: Mental Floss co-founders Will Pearson and Mangesh Hattikudur recently joined HowStuffWorks to launch new podcast Part-Time Genius.

“We have grand plans for growing and expanding our audience and leadership position in the podcast space,” said Jason Hoch, Chief Content Officer at HowStuffWorks. “We started by bringing on creative geniuses from iconic brands and our move into comedy is the first of more new genres to come.

O’Brien spent the last 11 years as editor-in-chief of Cracked.com, where he hosted a podcast. His comedy division will give HowStuffWorks the opportunity to start building a presence in Los Angeles. “Our new West Coast studios give us an opportunity to tap into Los Angeles’ growing community of young, comedic talent,” he said. “I’m really excited to launch a series of new, creator-driven comedy brands, and couldn’t have picked a better partner to work with to do that.”

Last year, parent company System1 purchased HowStuffWorks from Blucora, which purchased HowStuffWorks from Discovery Communications in 2014.

More Digital

  • APOS: Applause Sets up India Adaptation of

    APOS: Applause Sets up India Adaptation of BBC's 'Luther' (EXCLUSIVE)

    Indian content producer Applause Entertainment will produce a local version of hit BBC crime drama “Luther.” With “Luther,” Applause will continue its business model of assuming the risk of producing shows, and later offering them to OTT platforms as finished works. Starring Idris Elba, “Luther” is now five seasons old. The Indian adaptation will be [...]

  • Globe Centred On Asia And Oceania,

    APOS: Online Video Headed for 15% Annual Growth, Disrupting Asia Markets

    A blistering 15% annual growth of online video will give the Asian video industry (TV, pay-TV, home entertainment and streaming) a growth rate nearly double that of North America for the next five years. According to a new report from Media Partners Asia, published on the eve of the APOS conference in Indonesia, Asia’s online [...]

  • philo

    Philo Is Discontinuing Its Cheaper Internet-TV Skinny Bundle for New Customers

    The skinniest virtual pay-TV offering available is going by the wayside. Philo, the over-the-top TV company backed by four cable programmers, is eliminating its super-skinny bundle that offered more than 40 channels for just $16 per month for new customers. It’s more evidence that OTT players are being forced to adjust their pricing and packaging [...]

  • Samsung's Galaxy Fold Launch Delayed After

    Samsung Officially Delays Galaxy Fold Launch

    Samsung has officially delayed the launch of its much-anticipated foldable phone, the Galaxy Fold, after multiple reviewers experienced issues with the device’s screen. The company said in a statement that it would announce a new release data for the device “in the coming weeks.” The Galaxy Fold had first been unveiled at a press event [...]

  • Variety Cord Cutting Placeholder Cable

    Cord Cutting Will Accelerate in 2019, Skinny Bundles Poised to Fail (Report)

    The pace of cord cutting is continuing to accelerate this year, according to a new Convergence Research Group report, with 4.56 million TV households opting to ditch pay TV. By the end of the year, 34% of U.S. households won’t have a traditional TV subscription, according to the research company’s latest “Battle for the American [...]

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

More From Our Brands

Access exclusive content